WEB DESIGN PROPOSAL TEMPLATE
Free to copy and edit. From we.inc/guides/web-design-proposal-template
Replace every [bracketed] field. Delete any section that does not apply.
This is a business proposal, not a contract. Have a qualified lawyer review
any contract or terms you attach to it.

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1. COVER
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Proposal for: [Client business name]
Prepared by: [Your name / studio]
Date: [date]            Valid until: [date]
Contact: [email] [phone]

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2. WHAT YOU TOLD US (the problem)
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Business in one sentence: [what they do, for whom, where]
Why a new website now: [e.g. no site / outdated / cannot edit it / not on mobile]
Main thing the site must get visitors to do: [call / book / enquire / buy]
Who the visitors are: [customer types]

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3. GOALS AND HOW WE WILL KNOW
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Goal 1: [e.g. enquiries arrive by form and phone from mobile]
Check: [e.g. test form reaches inbox; tap-to-call works]
Goal 2: [ ]
Check: [ ]
(Do not promise rankings, traffic or sales figures.)

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4. SCOPE: PAGES
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Page | Purpose | Content supplied by
[Home] | [what it answers] | [client / us]
[Services] | [ ] | [ ]
[About] | [ ] | [ ]
[Contact] | [ ] | [ ]
Number of pages included: [n]. Extra pages: [price each].

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5. SCOPE: SERVICES, EVIDENCE AND INTEGRATIONS
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Services to list: [ ]
Proof the client will supply (licences, certifications, photos, reviews
they have permission to use): [ ]
Integrations: [booking link / payment / newsletter / analytics / none]
Platform: [builder or CMS] | Hosting: [included / client pays]
Domain: [client owns it at registrar ___ ]

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6. EXCLUSIONS (not included unless added in writing)
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- Copywriting beyond [n] pages
- Photography, logo design
- Ongoing SEO, ads or social media
- Content entry of more than [n] products/posts
- Third-party software subscriptions
- [ ]

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7. CLIENT DECISIONS AND RESPONSIBILITIES
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- Supply content by: [date]
- One named approver: [name]
- Rounds of revisions included: [n]
- Access to domain registrar / existing site by: [date]

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8. TIMELINE
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Kick-off: [date]
First draft: [date]
Revisions: [dates]
Launch: [date] (depends on content arriving on time)

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9. PRICE AND PAYMENT
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Website build: [amount]
Optional extras: [item - amount]
Ongoing (hosting/care plan): [amount per month or "client pays platform directly"]
Payment schedule: [e.g. 50% to start, 50% at launch]

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10. OWNERSHIP AND HANDOVER
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Client owns: [domain, content, logins]
Handover includes: [logins, short training, launch checklist]

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11. NEXT STEP
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To accept, reply to this email or sign below by [date].
Name: ____________  Signature: ____________  Date: ________

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APPENDIX: WEBSITE BUILD BRIEF (copy the approved facts here)
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Business name:
What we do, in one sentence:
Area served:
Pages:
Services:
Checkable proof:
Main action:
Integrations:
Tone: