WEBSITE CLIENT QUESTIONNAIRE
Free template from we.inc/guides/website-client-questionnaire
Delete any question that does not change what gets built.

Business name:
Contact person + best way to reach:
Date:

1. OBJECTIVE AND AUDIENCE
- What is the ONE main thing a visitor should do? (call / book / quote / buy / visit)
- Up to two secondary actions:
- Who is your typical customer? (where they are, what problem they have)
- What makes a customer hesitate before contacting you?
- How do customers find you today? (referral / Google / social / repeat / other)
- How will we check the site works at launch? (e.g. test enquiry reaches your inbox)

2. SERVICES, PRICES AND PROOF
- Services or products, in your customers' words (mark the most important):
- Prices: shown / "from" prices / quote only
- Proof you can supply and have permission to use:
  [ ] licence or registration number + public register link
  [ ] real customer reviews (link to where they are published)
  [ ] photos of your own work, premises or team
  [ ] certifications or memberships
- Service areas or address:
- Opening hours (same as your Google Business Profile):

3. DOMAIN, CONTENT AND EXISTING URLS
- Domain name:
- Registrar, and whose name the account is in:
- Existing website address (if any):
- Pages on the current site that must keep working or be redirected:
- Email on the domain? Provider:
- Who writes the text? Who supplies photos? By what date?
- Accounts you control: Google Business Profile / Search Console / analytics / social

4. FORMS, INTEGRATIONS AND PRIVACY
- Forms needed (contact / quote / booking) and fields for each:
- Where should form submissions go?
- Tools to connect or embed (booking, payments, newsletter, maps, your own chat widget):
- Personal data the site will collect:
- Do you have a privacy policy? yes / no
- Accessibility needs of your audience:

5. LOOK AND FEEL
- Logo and brand colours (attach files):
- Two sites you like and why:
- Anything you do NOT want:

6. DECISIONS AND SIGN-OFF
- Who approves the design and content?
- Launch date wanted, and any fixed deadline:
- Budget range: