WEBSITE DESIGN BRIEF
Free template from we.inc/guides/website-design-brief-template

PROJECT:
Business name + location:
Date / version:

GOAL (one outcome):
MAIN ACTION (one button):
SECONDARY ACTIONS (max two):

AUDIENCE
- Who arrives, from where:
- What they need to know before acting:

PAGES (anything not listed is out of scope)
Page | purpose | key sections | who supplies content
1.
2.
3.
4.
5.

CONTENT
- Text written by:                     due:
- Photos supplied by:                  due:
- Logo, colours, fonts supplied:

PROOF (real and verifiable only, with links)
- Licences / registrations:
- Reviews (link to where published):
- Memberships / certifications:

LOOK AND FEEL
- Two sites we like, and why:
- Must not:

FORMS
Form | fields | sends to
-

INTEGRATIONS (tool | account owner | confirmed embeddable)
-

OUT OF SCOPE
-

SEO AND ACCESSIBILITY BASICS
- Page titles include:
- Name / phone / address identical to Google Business Profile: yes
- Form fields labelled, alt text on images, readable contrast: yes

APPROVAL
- Who signs off design:
- Who signs off built pages:
- How (email ok?):

LAUNCH CHECK (the test that proves it works)
-