VCVerano Cosmetics (213) 555-0176
Complexion first since 2020

Forty eight shades and a free exchange if we miss

We built the range from the deepest shades out, not the other way round. Get the match wrong online and the swap costs you nothing.

48foundation shades
Freeshade exchanges
90stockist doors
2020launched
The range

A tight complexion range instead of a hundred products

Shade names run the full range in four undertone families.

$38

Second Skin foundation, 30ml

Buildable medium coverage in 48 shades, satin finish, no flashback.

$26

Soft Focus concealer, 7ml

Thirty shades matched to the foundation range, creases far less than most.

$24

Cream blush stick

Twelve shades tested on deep and fair skin so nothing goes ashy.

$32

Setting powder, loose

Six tints rather than one translucent, because translucent is not neutral on everyone.

$12

Shade finder kit

Six sample cards mailed to you, cost credited to your first foundation.

Free to join

Pro artist program

Verified makeup artists get 40 percent off and early shade extensions.

How we build

The shade range came before the launch date

Verano delayed its first launch by nine months to finish the deep end of the foundation range, because launching light to medium first and extending later is exactly the pattern we started the brand to avoid. Every shade is tested in daylight and in flash on real faces before it ships. Formulas are made in California and we are certified cruelty free.

•Full 48 shade range available from day one of every product launch
•No flashback tested under direct flash on all shades
•Cruelty free certified, no animal testing anywhere in the supply chain
Reviews

What customers report back

“First deep neutral foundation I have bought online that did not go grey by hour three. The shade finder actually got it right.”

Imani W., shade 44N

“Exchanged twice, free both times, no attitude. I ended up half a shade lighter for winter and they made it painless.”

Carla D., shade exchange

“I use it on set and the tinted powders are the reason. Translucent powder on deep skin has always been a problem and this solves it.”

Renee A., makeup artist, Los Angeles
FAQ

Shade and formula questions

How do I pick a shade online without seeing it?

Start with the shade finder, which asks about undertone and your current match in other brands, then order the twelve dollar sample card kit if you want certainty. The kit cost is credited against your first full size foundation. If the finder gets it wrong, the exchange is free.

What does a free shade exchange actually cover?

One exchange per foundation or concealer within sixty days, including a prepaid return label, even if the bottle has been used. We would rather eat the cost than have you keep a bottle you will not wear. Additional exchanges on the same order are handled case by case.

Will this oxidize or turn orange on me?

The formula is stabilized to limit oxidation, but a shade that looks slightly light on application and then settles is normal within about ten minutes. Turning noticeably orange usually means the undertone is wrong rather than the depth, and moving to a neutral or cool version of the same number fixes it. Our care team can look at a photo and tell you which.

Is the range suitable for sensitive or acne prone skin?

The complexion range is fragrance free and non comedogenic tested, which helps, though no formula is safe for everyone. Full ingredient lists are on every product page so you can check against known triggers. Patch test on your jaw for a couple of days if you react easily.

Contact

Talk to a real shade matcher

Send two daylight photos, no filter, and our team will suggest two shades to try. Replies usually come the same business day.

Phone(213) 555-0176
Address744 South Hill Street, Floor 6, Los Angeles, CA 90014, Los Angeles, California
HoursCustomer care Mon to Fri 8am to 5pm Pacific
AreaShips across the US, plus 90 stockist doors