Buyer discovery program
Six sessions matching your capital, skills and market to realistic candidates.
Advising franchise buyers since 2012
The FDD tells you more than the discovery day does
We read Item 19, call real franchisees, model your first three years and tell you when the honest answer is do not buy this one.
13 yrsin franchising
480+buyers advised
30+validation calls per search
Feebased, disclosed up front
Engagements
For people buying in and brands building out
How we are paid is disclosed in writing before the first working session.
FDD review and analysis
A plain language read of the disclosure document, fees, territory and Item 19.
Unit economics model
A three year model with startup costs, ramp, royalties and break even.
Validation call coaching
The questions to ask franchisees, and help reading what the answers mean.
Multi unit growth planning
Development schedules, capital staging and staffing for operators adding units.
Franchise system build
For brands, an assessment of readiness and the operational documents needed first.
Our background
We have sat on both sides of the franchise agreement
Marcus Bell ran nine franchised service locations before spending five years in franchise development for a national brand. Beacon opened in 2012. Because we have signed the agreement and written the agreement, we know which fees matter, which territories are worth defending and which growth projections do not survive year two.
•Compensation model disclosed in writing before you engage
•We tell buyers no when the numbers do not support the purchase
•Franchisee validation calls arranged, including with closed units
•We are advisors, not brokers for a single brand
Reviews
What buyers say
“He walked me off a brand I was emotionally sold on after we called four franchisees. Two of them were closing.”
Denise A., First time buyer
“The three year model showed I was undercapitalized by ninety thousand dollars. We fixed that before signing, not after.”
Rob C., Service franchise owner
“As a brand, their readiness assessment stopped us franchising a year too early. Painful and correct.”
Lauren V., Restaurant founder
FAQ
Questions before you buy
How much money do I need to buy a franchise?
It varies enormously, from around $60,000 for a home based service brand to well over a million for a restaurant with real estate. What matters more than the franchise fee is your working capital for the ramp period, which is where undercapitalized owners fail.
How are you paid?
We charge buyers a flat advisory fee. Some franchise brands also pay referral commissions in this industry, and we disclose in writing whether any commission exists on a brand you are considering before you talk to them.
What is Item 19 and why does it matter?
Item 19 is the financial performance representation in the disclosure document. Some brands include detailed unit level revenue, some include nothing at all. What it says, and what it carefully leaves out, is usually the most revealing part of the FDD.
Do I need a franchise attorney too?
Yes, for the legal review and negotiation of the agreement itself. We handle the business analysis and can refer experienced franchise attorneys. The two roles are different and you want both before signing.
Contact
Talk before you sign anything
A first call covers your capital, your timeline and whether franchising is the right route for you at all.
Phone(203) 555-0103
Address300 South Tryon Street, Suite 1450, Charlotte, NC 28202, Charlotte, North Carolina
HoursMon to Fri 8am to 6pm Eastern
AreaBuyers and brands across the United States