Brand identity package
Logo system, type, color, usage rules and the files your printer and developer need.
Identity and packaging since 2017
Design that survives the shelf
Brand identity, packaging and design systems for food, beverage and consumer products. We design for the four foot distance where the buying decision actually happens.
8 yrsstudio practice
120+brands built
3designers, no juniors
6 wkstypical identity project
Design services
Identity, packaging and the system behind both
Fixed project pricing with a defined number of directions and revision rounds.
Packaging design
Dielines, front panel hierarchy and print ready artwork, with press check support.
Label and can design
Single SKU beverage labels and cans, including regulatory panel layout.
Brand refresh
Keeping what your customers recognize and fixing what is quietly hurting sales.
Print collateral
Menus, sell sheets, catalogs and trade show graphics built on your existing system.
Design system documentation
A guide your internal team can actually follow, with templates, not just rules.
About the studio
Three designers, no account layer
Bracket is three senior designers, which means the person you brief is the person who draws. We work mostly in food, beverage and consumer product because we like problems with a shelf and a printer at the end of them. Every project ends with print ready files, a documented system and a call with your printer so nothing falls apart at press.
•Senior designers only, you never get handed to a junior
•Press ready files and press check support included
•Fixed project pricing with revision rounds defined up front
Reviews
From founders and brand teams
“The new packaging went on shelf in March and sell through in our top chain is up meaningfully since. Same product.”
Lauren K., Beverage brand founder
“They caught two regulatory panel problems our printer would have caught for us at a much worse moment.”
Nate F., Packaged food company
FAQ
Working with a designer
How long does a brand identity take?
About six weeks for a typical identity: a week of discovery, two weeks to first directions, then refinement and file preparation. Packaging adds two to four weeks per SKU depending on dielines and regulatory review.
How many logo options do we see?
Three fully developed directions, not thirty thumbnails. Thirty options is a sign nobody committed to a strategy, and it makes the decision harder rather than easier. Each direction comes with the reasoning for it.
Do we own the files?
Yes, in full, once the project is paid. You get working files, print ready exports, web formats and the fonts licensing information you need. There is no ongoing license and no hostage situation.
Can you work with our printer?
We prefer it. We will speak to your printer during design so the dielines, color space and finishes are right, and we attend press checks locally or review proofs remotely as part of the package.
Contact
Tell us about the brand
Send what you sell, where it sits on shelf and your timeline. We will reply with a scope and a fixed price.
Phone(555) 555-0112
Address310 West Broad Street, Suite 5, Richmond, Virginia
HoursMon to Fri 9am to 5pm