Email Marketing Setup Checklist | Free Interactive Checklist

Set up your email tools system for success. From list building to automation, cover every essential step to start sending effective email campaigns.

Platform & Technical Setup

Get your website builder configured properly.

Choose an website builder (or use We.Inc's built-in email tools)
Authenticate your sending domain (SPF, DKIM, DMARC) Tip: This improves deliverability and prevents emails from going to spam
Set up a dedicated sending email address (e.g., hello@yourdomain.com)
Configure unsubscribe link and footer information
Set up double opt-in for new subscribers

List Building

Set up systems to grow your email list.

Create a lead magnet (ebook, template, checklist) Tip: Offer something valuable in exchange for email addresses
Add email signup forms to your website (homepage, sidebar, footer)
Create a dedicated landing page for email signups
Set up popup or slide-in form with exit intent Tip: Time it for 30-60 seconds after page load
Add signup CTA to your social media profiles
Import existing contacts (with permission)

Email Templates & Content

Prepare your email templates and first campaigns.

Design a branded email template (header, colors, footer)
Create a welcome email sequence (3-5 emails) Tip: Welcome sequences get 4x more opens than regular emails
Write your first newsletter or campaign email
Set up email signature with your name and links
Prepare re-engagement email for inactive subscribers

Automation & Compliance

Set up automation and ensure legal compliance.

Set up welcome email automation for new subscribers
Create abandoned cart email (if applicable)
Ensure CAN-SPAM / GDPR compliance Tip: Include physical address, unsubscribe link, and honor opt-outs within 10 days
Set up list hygiene process (remove bounces, inactive subscribers)
Test emails across different email clients (Gmail, Outlook, Apple Mail)

Frequently asked questions

How many subscribers do I need to start email tools?

You can start with any number. Even 10 subscribers is enough to begin. Focus on quality over quantity and provide value with every email. Your list will grow organically over time.

How often should I send emails?

Start with weekly or bi-weekly emails. Consistency matters more than frequency. Monitor your open rates and unsubscribe rates to find the optimal frequency for your audience.

What makes a good welcome email?

A good welcome email thanks the subscriber, delivers the promised lead magnet, sets expectations for future emails, and includes one clear CTA. Keep it personal and concise.

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