Launch our $2M AI website builder under your own brand, free. Your customers build their sites on it and pay you every month.
No card to start · 0% transaction fee · 50,000+ websites built on it
Launch your own website builder free
A white label website builder is software you resell to your own clients under your own brand. We.Inc is a white label AI website builder: your clients sign in on your web address, describe their business, and the AI writes and lays out their site. You review it, they publish it, and they pay you every month through your own Stripe.
Your own branded website builder. Your clients see your name, logo and colours on the sign-in page, the dashboard, the editor and every email. The builder runs on your domain (app.yourbrand.com) and client sites publish on sites.yourbrand.com or their own domain.
Behind your brand, the AI does the building. A client types what they do, and the builder writes the pages, the headlines and the service descriptions. Changes happen by clicking on the page or asking in chat, so you are not rebuilding sites by hand.
Most white label website builders charge a platform fee plus a fee for every client site, so your bill grows with every client you sign. We.Inc charges a flat monthly fee: Lite is $99 a month for 25 client sites, Launch is $499 for 250 and Scale is $999 for 1,000. There is no per-site fee and a 0% transaction fee, and every plan starts with a 7-day free trial.
You set your own prices. Your clients pay you through your own Stripe account, so the money and the client relationship stay with you.
Vendors use all three words for the same idea: a website builder you sell as your own. The difference that matters is how much of it carries your brand. On We.Inc the portal, the builder, client sites and billing are yours on every plan, and Scale removes the small "Powered by WeInc" line and sends email from your own domain.
Web design and marketing agencies turning one-off projects into monthly revenue, freelancers who want a productised website offer, hosting providers adding a builder to their plans, and SaaS platforms that want site building inside their own product.
This is the path a client takes on your portal. The screens below are from the We.Inc app; on your portal they carry your name, logo and colours.
| Task | We.Inc | You | Your client |
|---|---|---|---|
| Running and hosting the builder and client sites | We.Inc | - | - |
| Improving the product | We.Inc | - | - |
| AI building | Included credits each month, per plan (or your own AI key) | - | - |
| Brand and domain setup | Copies your DNS records | Logo, colours, two nameserver changes | - |
| Price to clients | - | You set it | - |
| Billing and collecting | 0% transaction fee | Your own Stripe account | Pays you |
| Day-to-day client questions | Free onboarding call | You answer under your name | - |
| Site content and approval | - | Review before publishing | Describes the business, edits |
| Terms with your clients | - | Yours to write | - |
Work out your own numbers with the reseller margin calculator before you choose.
Software that builds websites which you sell under your own brand. Your clients sign in on your web address, see your logo and colours, and pay you; the company that makes the builder stays invisible. On We.Inc the builder is AI: a client describes their business and the site is written and laid out for them, which you then review, edit and publish.
Most charge a monthly platform fee plus a fee per site. In September 2026 Duda white label adds about $17 per extra site, Brizy Cloud about $8 and 10Web about $4. We.Inc has no per-site fee: $99 a month covers 25 client sites, $499 covers 250 and $999 covers 1,000, and you set your own price to clients (most agencies charge $79 to $199 a month per site).
It depends on how you build. If you want the site written for you, We.Inc is the only one here where AI builds each client site from a description, on flat pricing with your own domain and your own Stripe. Duda has the most mature hand-built editor but charges per site, and GoHighLevel suits agencies that mainly want a CRM. Our ranked list of the best white-label AI website builders for agencies compares them side by side.
In practice, mostly yes. Private label traditionally means a product made for one seller, white label means one product that many sellers rebrand. Website builder vendors use both terms for the same thing: a builder your clients use under your name. What matters is how deep the branding goes: your domain, your logo, your emails and your billing.
Yes. Reselling software under your own brand is legal when the vendor licenses it for that, which is what a white label plan is. Reselling under your own brand is exactly what the We.Inc white-label plans are for. You remain responsible for your own terms with your clients.
The main ones are dependence and support. You rely on the provider to keep the product running and improving, you answer your clients' questions under your own name, and switching providers later can be work. Before you choose, check who supports you, what it costs as you grow, and whether your clients' sites come with you if you leave. On We.Inc they do.
Yes. Create an account, paste your website or type your name, pick a colour and launch. Your branded portal is usually live in under a minute, and you can invite your first client straight away. No call, no waiting.
Lite is $99 a month for 25 client sites, Launch is $499 a month for 250 sites on your own domain, and Scale is $999 a month for 1,000 sites with email from your own domain and no WeInc branding. Every plan starts with a 7-day free trial with everything unlocked, and launching your portal and inviting your first client is free with no card. Enterprise is custom.
No. There is a 0% transaction fee on every plan. Your clients pay you through your own Stripe account, in your own currency, and the money lands in your account, not ours.
Their own sign-in page and dashboard on your portal, with your name on every page and email. They describe the website they want and the AI builds it. You do not hire developers or run servers. We keep it running and keep improving it.
Yes, on every plan, Lite included. Type your domain in setup and we copy your existing DNS records, so your current website and email keep working. You change two nameservers at your registrar, and within an hour your portal answers at app.yourbrand.com and client sites at sites.yourbrand.com.
Everything they see carries your name, logo and colours. Lite and Launch keep a small “Powered by WeInc” line. Scale ($999 a month) removes it and sends email from your own domain.
No. Lite is $99 a month for up to 25 client sites, and you keep every payment your customers make through your own Stripe.
No. Book the free onboarding call and we will look at your current sites and plan the move: what moves as is, what we rebuild, and how long it takes. Both stay live until you say go.
No. Most people just launch. If you would rather see it with a person first, book a free 30-minute call and we will walk you through it.
They are yours. Cancel any time from your account, with no notice period and no exit fee. Your customers pay you through your own Stripe, so the relationship never belonged to us.
A white label website builder is a platform someone else builds and maintains, which you resell to your own clients under your own brand. Your clients sign in at your domain, see your logo, pay your prices, and never learn that We.Inc exists. You keep the client relationship and the margin; we keep the platform running.
The distinction that matters when you are comparing options is how much of the surface is genuinely yours. Many products marketed as white label only let you drop a logo into a corner while the vendor's name stays in the URL, the emails and the billing statement. Anything your client can see should carry your brand, or you are paying for a reseller badge rather than a reseller business.
| Plan | Price | Client sites | Cost per site at full use | AI credits | Domain | Branding |
|---|---|---|---|---|---|---|
| Lite | $99/mo | 25 client accounts, 25 sites | $3.96 | 1,000 AI credits a month, or your own API key | Your own domain: app.yourbrand.com and sites.yourbrand.com | Small "Powered by WeInc" line |
| Launch | $499/mo | 250 client accounts, 250 sites | $2.00 | 5,000 AI credits a month, or your own API key | Your own domain: app.yourbrand.com and sites.yourbrand.com | Small "Powered by WeInc" line |
| Scale | $999/mo | 1,000 client accounts, 1,000 sites | $1.00 | 10,000 AI credits a month, or your own API key | Your own domain, plus email from your own domain | No WeInc branding anywhere |
| Enterprise | Custom | Unlimited accounts and sites | Custom | Credits to suit you | Own domains, dedicated setup | No WeInc branding anywhere |
Every plan starts with a 7-day free trial with everything unlocked, charges a 0% transaction fee, and is month to month. Launching your branded portal and inviting your first client is free with no card. See the full white-label pricing and per-site comparison.
You charge your clients whatever you decide, and they pay your own Stripe account. We take 0% of what they pay. The platform is a flat plan, $99 a month for 25 client sites, $499 for 250 or $999 for 1,000, with no per-site fee, so every client you add past the first few is mostly margin.
| Platform | Plan used | 25 sites | 250 sites | 1,000 sites | White label? |
|---|---|---|---|---|---|
| We.Inc | Lite $99 (25), Launch $499 (250), Scale $999 (1,000) | $99 ($3.96/site) | $499 ($2.00/site) | $999 ($1.00/site) | Yes, every plan. No WeInc branding on Scale |
| Duda | White Label $199/mo, 4 sites, then $17/site | $556 ($22.24/site) | $4,381 ($17.52/site) | $17,131 ($17.13/site) | Yes, White Label and Custom plans only |
| Brizy Cloud | White Label $159/mo, 10 sites, then $8/site | $279 ($11.16/site) | $2,079 ($8.32/site) | $8,079 ($8.08/site) | Yes, White Label plan |
| 10Web | Agency Core $960/yr, 20 sites, then $4/site | $100 ($4.00/site) | $1,000 ($4.00/site) | $4,000 ($4.00/site) | Branded dashboard from Agency Core. Full reseller white label is quote only |
| GoHighLevel | Unlimited $297/mo, unlimited sub-accounts | $297 ($11.88/site) | $297 ($1.19/site) | $297 ($0.30/site) | Rebranded web app on Unlimited (third-party reports). SaaS mode needs Agency Pro at $497 |
| Simvoly | WL Advanced $149 (5 sites), WL Ultimate $497 (unlimited) | $497 ($19.88/site) | $497 ($1.99/site) | $497 ($0.50/site) | Yes, white-label plans |
| SiteSwan | Agency $199 (20 sites), Pro $300 (100 sites), then $5/site | $300 ($12.00/site) | $1,050 ($4.20/site) | $4,800 ($4.80/site) | Yes, reseller program |
| Wix Studio | Site plans from about $17/site/mo (annual) | $425 ($17.00/site) | $4,250 ($17.00/site) | $17,000 ($17.00/site) | No. Clients see Wix and pay Wix |
| Webflow | Basic site plan $15/site/mo (annual) | $375 ($15.00/site) | $3,750 ($15.00/site) | $15,000 ($15.00/site) | No white-label product |
It works well for agencies with recurring client work, freelancers who want a productised website offer instead of bespoke projects, hosting providers adding a builder to an existing plan, and SaaS platforms embedding site creation into their own product.
It suits you less well if you build a small number of highly bespoke sites a year, where a per-project tool is cheaper, or if your clients specifically want to own and self-host their stack. Worth knowing up front: every site is real React, Vite and TypeScript that can be exported to GitHub, so a client who later wants to take the code in house is not blocked.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.