The white-label website builder for agencies
A white-label website builder lets your agency sell websites as its own product: clients sign in to a portal with your name on it, the platform does the building and hosting, and they pay you every month. We.Inc adds one thing most agency builders do not: the AI builds each client site from a description, so a new client costs you minutes, not days.
TL;DR
- Your brand on the sign-in page, dashboard and emails. Portal and client sites on your own domain.
- Clients describe their business and the AI builds the site; they or you edit by clicking or chatting. Every site is real React code.
- Clients pay your own Stripe. 0% transaction fee.
- Pricing is tailored to your volume and setup, quoted on a 30-minute demo.
What an agency needs from a website builder
| Need | Why it matters | How We.Inc handles it |
|---|---|---|
| Your brand, not the vendor's | The client relationship is your business | Your name, logo and colours everywhere; your own domain |
| Fast builds | Your margin is price minus hours | The AI builds the first version from a description |
| Your billing | You set the price and keep it | Clients pay your Stripe; 0% transaction fee |
| Predictable platform cost | Per-site fees eat margin as you grow | Tailored quote (book a demo) |
| Client self-service | Small edits should not become tickets | Clients edit by clicking any element or asking in chat |
| No lock-in | You should be able to leave | Sites are real React, Vite and TypeScript code |
What your client sees, and what you control
- Your client: an invitation email in your name, a sign-in page and dashboard with your logo and colours, and a builder where they describe their business and the AI builds the site. They can edit by clicking any element or asking in chat, then publish.
- You: the admin panel for your brand, with every client account, their sites, credit use and revenue. You set your prices and invite or remove clients.
- The money: clients pay your own Stripe account through Stripe Connect, at your price, in your currency. We take 0%.
- The addresses: the portal runs on app.yourbrand.com and client sites on sites.yourbrand.com; setup copies your existing DNS records so your current website and email keep working. Email from your own domain and removing the "Powered by WeInc" line are covered on your demo.
Pricing
Pricing is tailored to your volume and setup. Book a 30-minute demo and you get your exact price on the call.
What sets your price: how many client sites you plan to run, whether you want your own domain and email domain, how much AI building your clients will do (or whether you bring your own AI key), and how much setup help you want.
0% transaction fee. Clients pay you through your own Stripe.
Against other agency builders
| Platform | Plan used | 25 sites | 250 sites | 1,000 sites | White label? |
|---|---|---|---|---|---|
| Duda | White Label $199/mo, 4 sites, then $17/site | $556 ($22.24/site) | $4,381 ($17.52/site) | $17,131 ($17.13/site) | Yes, White Label and Custom plans only |
| Brizy Cloud | White Label $159/mo, 10 sites, then $8/site | $279 ($11.16/site) | $2,079 ($8.32/site) | $8,079 ($8.08/site) | Yes, White Label plan |
| 10Web | Agency Core $960/yr, 20 sites, then $4/site | $100 ($4.00/site) | $1,000 ($4.00/site) | $4,000 ($4.00/site) | Branded dashboard from Agency Core. Full reseller white label is quote only |
| GoHighLevel | Unlimited $297/mo, unlimited sub-accounts | $297 ($11.88/site) | $297 ($1.19/site) | $297 ($0.30/site) | Rebranded web app on Unlimited (third-party reports). SaaS mode needs Founder at $497 |
Monthly platform cost at list price, checked 19 September 2026: Duda, Brizy, 10Web, GoHighLevel, Simvoly, SiteSwan (plan prices from third-party listings), Wix (third-party figure), Webflow. 10Web figures are its annual rate; 10Web also charges a 7% fee on client billing on Starter and Core. Prices change, so confirm before you buy.
Which agencies it suits
- Marketing and SEO agencies that want a website line item on every retainer.
- Web design freelancers turning one-off projects into a monthly website plan.
- MSPs and IT providers adding websites to an existing client base.
- Hosting companies bundling a builder with a plan.
It suits you less if every client gets a bespoke, hand-designed site; a design tool such as Webflow fits that better.
One client, start to finish, under your brand
- They get your invite. You invite a client from your portal. The email comes with your name on it.
- They sign in on your address. Your own sign-in page and dashboard at app.yourbrand.com, with your logo and colours on every page.
- They describe their business. The AI writes and lays out the site from that description. You can review it before it goes live.
- They edit by clicking or chatting. Text and pictures change by clicking them, or by asking for changes in chat.
- The site goes live. On sites.yourbrand.com or the client's own domain.
- They pay you. Through your own Stripe account, at the price you set. 0% transaction fee.
Who does what
A plain split of the work, so you know what you are signing up to run.
| Task | We.Inc | Your agency | Your client |
|---|---|---|---|
| Running and hosting the builder and client sites | We.Inc | - | - |
| Improving the product | We.Inc | - | - |
| AI building | AI credits agreed on your demo (or your own AI key) | - | - |
| Brand and domain setup | Copies your DNS records | Logo, colours, two nameserver changes | - |
| Price to clients | - | You set it | - |
| Billing and collecting | 0% transaction fee | Your own Stripe account | Pays you |
| Day-to-day client questions | Demo and onboarding call | You answer under your name | - |
| Site content and approval | - | Review before publishing | Describes the business, edits |
| Terms with your clients | - | Yours to write | - |
Working out your real margin
The platform fee is only one line. Before you set a client price, fill in this worksheet with your own numbers:
| Line | Where the number comes from |
|---|---|
| Monthly revenue | Your price per client x number of clients |
| Platform | Your We.Inc quote (you get it on a demo), divided across your clients |
| Your labour | Hours per client per month (setup spread over a year, edits, questions) x your hourly cost |
| Payment processing | Stripe's fees on what your clients pay you (We.Inc adds 0%) |
| Third-party costs | Domains, email or any tools you add for a client |
| Margin | Revenue minus the four cost lines above |
The reseller margin calculator does the arithmetic for you.
When something else may suit you better
| If you need | Look at |
|---|---|
| You want AI to build each client site, under your brand | We.Inc white label |
| You want the most mature hand-built editor and accept a fee per site | Duda |
| You mainly want a CRM, with sites on the side | GoHighLevel |
| You build one or two sites for yourself, not for clients | A regular We.Inc plan (Starter $20/mo) or the free plan |
Check each vendor's current pricing page before you decide; plans change.
Cancelling and leaving
- Your contract terms are agreed with you on the demo, before you sign.
- Your clients pay you through your own Stripe, so the client relationship was never ours.
- Your customers' sites are yours if you leave.
- Pricing is tailored to your volume and setup, so you know your exact price before you start.
See yours
- Book a 30-minute demo at calendly.com/hey-we/30min. You see the builder working and tell us how many client sites you plan to run.
- Get your price. Pricing is tailored to your volume and setup, so you get your exact price on the call.
- We set up your portal. Your branded sign-in page and client dashboard on your own web address, with your name, logo and colours.
- Invite your first client. They get an invitation in your name and sign in on your portal.
- Connect your own Stripe, so clients pay you directly.
Book a demo. Pricing is tailored to your volume and setup, and you get your exact price on the call. 0% transaction fee.
Frequently asked questions
What is the best website builder for agencies?
For agencies selling hand-designed sites, Webflow or Duda. For agencies selling websites as a monthly product under their own brand, a white-label builder such as We.Inc, where the AI builds each site and clients pay you directly.
Can my clients edit their own sites?
Yes. They sign in on your portal and edit by clicking any element or describing the change in chat. You can also do it for them from your admin panel.
How much does a white-label website builder cost?
Published white-label plans run from about $150 to $500 a month for the platform. Duda White Label is $199 for 4 sites plus $17 per extra site, Brizy Cloud White Label is $159 for 10 sites plus $8 per site, and GoHighLevel Unlimited is $297 with unlimited sub-accounts. We.Inc white-label pricing is tailored to your volume and setup: book a 30-minute demo at https://calendly.com/hey-we/30min and you get your exact price on the call.
Do I need a developer?
No. Setup is a checklist, and domains, email and payments are connected from it. Book a demo and we walk you through it.
Keep reading
- White label website builder: the We.Inc platform
- White-label website builder pricing
- Cheapest white-label website builder, by cost per site
- How to start a website reselling business
- How agencies use We.Inc
- For MSPs and agencies
- Duda white label pricing and the alternative
- Simvoly white label alternative
- GoHighLevel website builder alternative
- 10Web white label alternative
- Brizy white label alternative
- SiteSwan alternative
- Can you white label Wix Studio?
- Can you white label Webflow?
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