How to start a website reselling business

A website reselling business sells small businesses a hosted, maintained website for a monthly fee, under your brand, on a platform someone else runs. The model works because the platform cost is fixed and every extra client is mostly margin; this guide covers the niche, the price, the platform, the numbers and the first ten clients.

TL;DR

  • Pick one niche you can reach (trades, clinics, restaurants in your city) and sell one package.
  • Price a hosted, maintained site at $79 to $199 a month; charge a setup fee if the build takes you real time.
  • At $99 a month per client, 10 clients is $990 a month in revenue. On We.Inc, your platform cost is quoted on a demo.
  • Your first clients come from people you already know, local outreach with a finished demo site, and referrals.

1. Choose a niche and one package

Resellers who say "websites for anyone" compete with Wix ads. Pick a group you can reach and understand, for example HVAC and plumbing firms in one region, dental clinics, or independent restaurants, and sell one package: a site, hosting, small monthly edits and a contact form.

2. Set your price

PackageTypical monthly priceWhat is included
Starter$79One-page site, hosting, two small edits a month
Standard$129Multi-page site, booking or quote form, monthly edits
Growth$199Everything plus local SEO basics and a monthly report

A setup fee of $0 to $500 covers onboarding. Monthly pricing is what makes this a business rather than a string of projects.

3. Pick a white-label platform

You need your brand on the portal, billing that pays you, fast builds and a clean exit. Platform cost at your likely size:

PlatformPlan used25 sites250 sites1,000 sitesWhite label?
DudaWhite Label $199/mo, 4 sites, then $17/site$556 ($22.24/site)$4,381 ($17.52/site)$17,131 ($17.13/site)Yes, White Label and Custom plans only
Brizy CloudWhite Label $159/mo, 10 sites, then $8/site$279 ($11.16/site)$2,079 ($8.32/site)$8,079 ($8.08/site)Yes, White Label plan
10WebAgency Core $960/yr, 20 sites, then $4/site$100 ($4.00/site)$1,000 ($4.00/site)$4,000 ($4.00/site)Branded dashboard from Agency Core. Full reseller white label is quote only
GoHighLevelUnlimited $297/mo, unlimited sub-accounts$297 ($11.88/site)$297 ($1.19/site)$297 ($0.30/site)Rebranded web app on Unlimited (third-party reports). SaaS mode needs Founder at $497
SiteSwanAgency $199 (20 sites), Pro $300 (100 sites), then $5/site$300 ($12.00/site)$1,050 ($4.20/site)$4,800 ($4.80/site)Yes, reseller program

Monthly platform cost at list price, checked 19 September 2026: Duda, Brizy, 10Web, GoHighLevel, Simvoly, SiteSwan (plan prices from third-party listings), Wix (third-party figure), Webflow. 10Web figures are its annual rate; 10Web also charges a 7% fee on client billing on Starter and Core. Prices change, so confirm before you buy.

We.Inc white label is quoted per setup on a demo.

4. Run the numbers

With clients on the $129 Standard package:

ClientsMonthly revenue
5$645
10$1,290
25$3,225
60$7,740

Profit is client revenue minus your platform cost (which you get on a demo), your time and Stripe's own processing fee on each payment; We.Inc takes 0%.

5. Build a demo site before you pitch

Pick a real business in your niche and build their site before you contact them. On We.Inc that is a sentence: "a site for Patel Plumbing in Leicester, 24-hour call-outs, boiler repair and bathroom fitting, quote form". Send the link. A finished site gets replies; a pitch deck does not.

6. Land the first ten clients

  1. People you already know who run a business.
  2. Local businesses with no site or a broken one: check their Google Business Profile.
  3. Ask every happy client for one referral, and offer a month free for it.

7. Get your platform

Pricing is tailored to your volume and setup. Book a 30-minute demo and you get your exact price on the call.

What sets your price: how many client sites you plan to run, whether you want your own domain and email domain, how much AI building your clients will do (or whether you bring your own AI key), and how much setup help you want.

Book a demo

0% transaction fee. Clients pay you through your own Stripe.

  1. Book a 30-minute demo at calendly.com/hey-we/30min. You see the builder working and tell us how many client sites you plan to run.
  2. Get your price. Pricing is tailored to your volume and setup, so you get your exact price on the call.
  3. We set up your portal. Your branded sign-in page and client dashboard on your own web address, with your name, logo and colours.
  4. Invite your first client. They get an invitation in your name and sign in on your portal.
  5. Connect your own Stripe, so clients pay you directly.

Book a demo. Pricing is tailored to your volume and setup, and you get your exact price on the call. 0% transaction fee.

Frequently asked questions

Is website reselling profitable?

It can be, because the platform cost is fixed and each extra client is mostly margin. Ten clients paying $129 a month bring in $1,290 a month, before your platform cost, your time and Stripe fees.

How much does it cost to start a website reselling business?

On We.Inc, white-label pricing is tailored to your volume and setup: book a 30-minute demo at https://calendly.com/hey-we/30min and you get your exact price on the call. Add a domain for your brand and any marketing you do.

Do I need to know how to code or design?

No. On We.Inc the AI builds each site from a description and clients or you edit by clicking or chatting.

How do I get clients for my website business?

Start with people you know, then local businesses with no site or a poor one, and pitch with a finished demo site built for them rather than a proposal.

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