We.Inc Website Builder Data 2026

By Umair Ali Sadaqat, Founder, We.Inc. Published 2026-09-24. Data window: March 1 to September 23, 2026.

Headline numbers

  • 2,074 sites started on We.Inc, March 1 to September 23, 2026
  • About 2 minutes median time from creating an account to starting a first site (591 accounts)
  • About 10 hours median time from creating an account to first publish, among accounts that published (142 accounts)

Key findings

  • August 2026 was the busiest month: 672 sites started, more than double July (314).
  • About half of new accounts (591 of 1,139, 52%) started a site. About 1 in 8 (142, 12%) published one.
  • People who start a site do it fast (median about 2 minutes after signing up). Getting to publish takes longer: a median of about 10 hours for those who get there.
  • Among sites whose name or description names a business type, software and app ideas (174) and restaurants and cafes (141) lead, followed by professional services, beauty, and portfolios.

Sites started per month

MonthSites started
2026-03114
2026-04259
2026-05160
2026-06245
2026-07314
2026-08672
2026-09 (partial)310

What businesses build

Business typeSites
Software, apps and tools174
Restaurants, cafes and food141
Professional services (legal, accounting, consulting, agencies)103
Beauty and personal care101
Portfolios and personal sites98
Online stores87
Trades and home services87
Health and wellness63
Automotive61
Fitness and coaching30
Events, travel and hospitality25
Education and nonprofits20
Other or unclassified1084

Methodology

  • Source: We.Inc's production database. We counted builder projects (one project = one site) created from March 1 to September 23, 2026 (September is a partial month).
  • Only aggregate counts and medians were queried. No names, emails, prompts, or site content were read out or published.
  • Published means the site has a publish date or a live address recorded. Sites later taken down still count as published once.
  • Time to first site and time to first publish use accounts created in the same window whose first site came after signup. Medians, not averages, because a few accounts return weeks later.
  • Business type was assigned by keyword rules on the project name, short description and starting template (for example 'restaurant', 'cafe' or 'bakery' means food). The first matching rule wins. Categories with fewer than 20 sites are folded into Other.
  • The site language could not be measured reliably (no language field is stored), so it is not reported.

Limitations

  • About half of sites (1,084, 52%) have generic names like 'My website' and could not be classified. Category shares are therefore shares of all sites, not of classified ones.
  • Counts include sites started by our own team for testing and support, and sites made by white-label partners' clients. We could not reliably separate these, so treat small differences as noise.
  • Keyword rules miss synonyms and can misfile (an 'app' for a restaurant counts as software). Treat categories as directional.
  • One platform's users are not the whole market. These numbers describe We.Inc, not all website builders.

Cite this page

We.Inc (2026). "We.Inc Website Builder Data 2026." https://we.inc/statistics/we-inc-website-builder-data-2026

Frequently asked questions

How long does it take to build and publish a website with We.Inc?

The median account starts its first site about 2 minutes after signing up. Among accounts that published, the median time from signup to first publish was about 10 hours.

What kinds of businesses build websites on We.Inc?

Of sites with an identifiable business type, the largest groups were software and app ideas (174 sites), restaurants and cafes (141), professional services (103), beauty and personal care (101), and portfolios (98).

Can I use these numbers in my article?

Yes. Please cite We.Inc and link to this page. The data is published under CC BY 4.0.

Related: what people build with AI website builders, state of small-business websites 2026, We.Inc changelog.

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