. Site controls from chat, sitemaps on every site, and a much fuller white-label setup.
New: Ask in chat to open publishing, backups, SEO, domains, blog or backend settings, instead of hunting through menus.
New: Every published site now serves a sitemap.xml and robots.txt automatically, so search engines can find all your pages.
New: Connecting a domain now offers a clear choice: point your nameservers to us (recommended) or add DNS records yourself.
New: Web apps you build can require visitors to confirm their email before signing in (off by default).
New: White-label: launch your branded portal from one setup page, pick sign-in and dashboard backgrounds in your brand colour, choose your builder's button style, set your own email sending domain, and see and buy credits.
Improved: When something looks wrong, the builder now shows the AI the actual problem on the page rather than a description of it, so fixes land first time more often.
Improved: A simpler dashboard home with one setup card and no empty boxes.
Fixed: Published sites now carry their real content in the page, so they show up properly in search and link previews.
Fixed: Menu links on some published sites could open a blank page. They now load correctly.
August 2026
. A new template gallery, faster first builds, and your own photos in the first draft.
New: The template gallery was rebuilt: every public design is now a full multi-page site, with dozens of new industry designs (florists, driving schools, opticians, padel clubs, landscapers and more).
New: Upload your own photos when you start, and the first version of your site uses them.
New: Type one prompt and get a site. No questionnaire first.
New: Browse six genuinely different design options for your idea, each shown at full size, and page through more instantly.
New: Your project cards now show a real picture of your site instead of a coloured placeholder.
Improved: The first build follows the style you describe (colours, mood, fonts) more closely.
Improved: Clearer pricing prompts in the builder: one upgrade message, only when you actually need it, with plain buttons.
Improved: Returning customers who never confirmed their email can sign in with a six-digit code.
Fixed: Edits that said they were applied but did not change the page are now detected and retried.
July 2026
. Online stores, drag-and-drop editing, domain purchase, and the builder on phones and tablets.
New: Online stores: products, inventory, discounts, shipping and digital downloads, with payments going straight to your own Stripe account.
New: Visual editing: drag sections to reorder them and resize elements directly on the page.
New: Buy a domain inside We.Inc and have it connected to your site automatically.
New: A file library for your uploads that works across all your projects.
New: Two-factor sign-in with an authenticator app.
New: Build and edit from a phone or tablet.
New: Code export is free on every plan.
Improved: The chat narrates what is being built while you wait, instead of going blank.
Improved: If a visual edit cannot be applied, you always get a one-click option to have the AI do it.
Improved: Cookie consent banner shown to visitors in the EU and UK.
June 2026
. Templates that load instantly, personalised starting points, and a developer API.
New: Templates are now complete pre-built sites that open instantly, with no waiting for a build.
New: "Make your personalised template" on the templates page fills a design with your business details.
New: An API, Build-with-URL links and an MCP server so developers and AI tools can start We.Inc builds.
Improved: Project previews are captured automatically when you leave the builder.
Improved: Cleaner, consistent account and billing emails.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.
Product
AI Website Builder: Describe a site in plain English; it's live in minutes