White Label Website Builders Compared: Full vs Partial White Label

Disclosure: We.Inc makes one of the products in this list.

This list sorts nine builders by how much of the product your clients see under your brand, from platforms where the login, editor and emails carry your name to builders such as Webflow and Wix where clients still see the vendor. If you only want builders whose AI drafts the whole client site, read the best white-label AI website builders for agencies. For how our own product works, see the We.Inc white label website builder.

Quick answer: The best white-label website builders in 2026 are We.Inc, Duda and GoHighLevel. We.Inc is the pick for agencies that want AI to build client sites on your own domain, with clients paying you through your own Stripe; its white-label pricing is quoted on a demo. Duda is the mature choice for design shops: its White Label plan is $149/mo billed annually with 4 sites included and $17/mo per extra site, so 25 client sites cost about $506/mo. GoHighLevel suits marketing agencies that want a CRM and funnels, with white-label from about $297/mo.

Last updated September 2026.

We.Inc: Agencies and resellers who want AI site generation plus real white-label economics. White label: tailored quote, book a demo at calendly.com/hey-we/30min
Duda: Established web design agencies that want a proven white-label editor. White Label plan $149/mo billed annually ($199 monthly), 4 sites included, then $17/mo per extra site
GoHighLevel: Marketing agencies that want CRM + automation with the site builder as a bonus. From ~$97/mo; Agency Unlimited with white-label from ~$297/mo
10Web: Agencies that want AI speed without leaving the WordPress ecosystem. From ~$10/mo; agency/white-label plans priced higher
Simvoly: Small agencies that want websites plus funnels under their own brand. From ~$18/mo; white-label/reseller plans from ~$149/mo

See our top pick on a 30-minute demo, where you get your exact price. See the We.Inc white label website builder

The best white label website builders compared: a ranked comparison of the best white-label website builders for agencies and resellers in 2026: covering true white-label branding, reseller billing, client-site caps, AI site generation, and value. Pricing and plan details were last reviewed in September 2026. Vendors change plans, caps, and white-label availability often, confirm current terms on each vendor's own pricing page before deciding.

Best White Label Website Builders, Compared: our ranked picks

1. We.Inc

An AI-native, fully white-label website platform built specifically for agencies and resellers. You get true AI site generation, your own branding end-to-end, and Stripe Connect reseller billing so you keep 100% of what you charge clients. Bring-your-own-key (BYOK) AI keeps model costs transparent, and pricing is tailored to your volume and setup on a demo.

Best for: Agencies and resellers who want AI site generation plus real white-label economics

Pricing: White label: tailored quote, book a demo at calendly.com/hey-we/30min

Pros: Genuine AI site generation, not just template pickers; True white-label: your brand across the client-facing product and domain; Pricing tailored to your volume and setup, quoted on a demo; Stripe Connect reseller billing, keep 100% of client revenue; BYOK AI keeps generation costs transparent and controllable; Book a 30-minute demo to see your branded portal

Cons: Newer platform with a smaller community than incumbents like Wix or Webflow; Built for agencies/resellers, overkill for a single personal site

2. Duda

A mature, agency-focused website builder with one of the most complete true white-label offerings on the market. Client management, team permissions, and a rebrandable editor make it a long-standing favorite for web design shops that manage many client sites.

Best for: Established web design agencies that want a proven white-label editor

Pricing: White Label plan $149/mo billed annually ($199 monthly), 4 sites included, then $17/mo per extra site

Pros: Robust true white-label and client-management tooling; Fast, reliable published sites; Strong team and reseller controls

Cons: White-label only on the $149/mo (annual) White Label plan and up; AI features are assistive, not full site generation; Per-site pricing: 25 client sites cost about $506/mo ($149 + 21 extra sites at $17)

3. GoHighLevel

An all-in-one agency platform (CRM, funnels, automation, and a website/funnel builder) with true SaaS-mode white-label and reseller billing. The site builder itself is basic, but the surrounding marketing stack is the real draw.

Best for: Marketing agencies that want CRM + automation with the site builder as a bonus

Pricing: From ~$97/mo; Agency Unlimited with white-label from ~$297/mo

Pros: Full white-label SaaS mode with reseller billing; CRM, automation, and funnels included; Large agency community and templates

Cons: Website builder is weaker than dedicated tools; Steep learning curve; Can feel overwhelming for pure web work

4. 10Web

An AI website builder built on managed WordPress, so agencies get AI-generated sites plus full WordPress flexibility and hosting. White-label and client-billing options exist on higher tiers for resellers.

Best for: Agencies that want AI speed without leaving the WordPress ecosystem

Pricing: From ~$10/mo; agency/white-label plans priced higher

Pros: AI generation on top of real WordPress; Managed hosting included; Familiar WordPress ecosystem and plugins

Cons: White-label/reseller features are add-ons on higher tiers; WordPress maintenance overhead remains; AI output still needs cleanup

5. Simvoly

A funnel-and-website builder with an explicit white-label/reseller program that lets you sell the platform under your own brand and set your own client pricing. Popular with smaller agencies building sites and sales funnels.

Best for: Small agencies that want websites plus funnels under their own brand

Pricing: From ~$18/mo; white-label/reseller plans from ~$149/mo

Pros: Dedicated white-label/reseller program; Funnels + e-commerce alongside websites; Reasonable entry pricing

Cons: Smaller ecosystem and template library; AI features are limited; Editor less polished than top-tier tools

6. Lindo.ai

A newer AI-first website builder with a white-label/reseller option, aimed at freelancers and small agencies who want fast AI-generated sites they can resell under their own brand.

Best for: Freelancers and small agencies wanting inexpensive AI-generated resellable sites

Pricing: From ~$15/mo; white-label/reseller tiers higher

Pros: AI-first site generation; White-label/reseller option available; Low entry price

Cons: Young product with a growing feature set; Smaller community and support footprint; Fewer advanced agency controls

7. Dorik

A clean, modern website builder with AI generation and a white-label/agency plan that lets you host client sites and manage them under your brand. A good middle ground between simplicity and reseller features.

Best for: Agencies wanting a simple modern builder with AI and white-label

Pricing: From ~$18/mo; white-label/agency plans from ~$100+/mo

Pros: Simple, modern editor; AI site generation included; White-label/agency plan for client hosting

Cons: Fewer integrations than incumbents; White-label on higher tiers; Smaller template selection

8. Webflow

A powerful, designer-grade website builder capable of pixel-perfect, highly custom sites. Client billing and workspaces exist, but the client-facing Editor still carries Webflow branding, so white-label is limited rather than complete.

Best for: Design-led agencies prioritizing custom craft over full white-label

Pricing: From ~$14/mo per site; agency/workspace plans higher

Pros: Best-in-class design control; Clean, semantic code output; Client billing and workspaces for agencies

Cons: Not true white-label: Webflow branding remains client-facing; Steep learning curve; Costs add up across many client sites

9. Wix

The most popular consumer website builder, with Wix Studio adding agency workflows, client handoff, and reusable design systems. It is great for volume and ease of use, but it is not a true white-label platform, clients ultimately land in a Wix-branded product.

Best for: Agencies producing a high volume of straightforward client sites

Pricing: From ~$17/mo per site; Wix Studio agency pricing varies

Pros: Huge template library and app market; Wix Studio adds real agency workflows; Very approachable for clients

Cons: Not true white-label: Wix branding is client-facing; Costs scale per site; Less control than code-based tools

Methodology

We evaluated each platform on five criteria that matter to agencies and resellers: (1) AI site-generation quality: real generation versus template pickers; (2) true white-label and branding control: whether clients ever see the underlying vendor; (3) reseller billing: native Stripe/SaaS-mode billing and who keeps the client revenue; (4) client-site caps and pricing model: flat versus per-site cost as you scale; and (5) support, deployment, and time-to-launch. We weighted true white-label and reseller economics most heavily, since those determine an agency's margin. Figures come from each vendor's public pricing and product pages as of early 2026; this is an editorial comparison of published terms, not a hands-on test.

How we chose, and our conflict of interest

What we compared: the 9 products in this list, on the criteria in the methodology above. Prices and features come from each vendor's own public pricing and product pages, last checked in September 2026. This is an editorial comparison, not a lab benchmark, and vendors change plans often, so check their pages before you buy.

We.Inc is our own product, and we ranked it first. We think it fits the reader this list is written for, but we are not neutral. Before you decide, try Duda, our second pick, as well.

Where We.Inc is not the best pick: Newer platform with a smaller community than incumbents like Wix or Webflow; Built for agencies/resellers, overkill for a single personal site.

How we research, date and correct pages: editorial policy.

Conclusion

The "best" white-label website builder depends on your model. For agencies that want AI-native site generation combined with genuine reseller economics: keep 100% of client revenue, a 0% transaction fee, and full branding, We.Inc is our top pick. Duda and GoHighLevel are excellent established choices with true white-label (Duda for design shops, GoHighLevel for full marketing stacks), while 10Web, Simvoly, Lindo.ai, and Dorik offer strong value at smaller scale. Webflow and Wix are outstanding builders but only offer limited white-label, so treat them as production tools rather than resell-under-your-brand platforms. Pricing and plan details were last reviewed in September 2026. Vendors change plans, caps, and white-label availability often, confirm current terms on each vendor's own pricing page before deciding.

Frequently asked questions

What is the best white-label website builder?

For agencies and resellers in 2026, We.Inc is our top pick because it pairs true AI site generation with real white-label economics: pricing quoted for your setup on a demo, Stripe Connect reseller billing so you keep 100% of client revenue, BYOK AI, and full branding. Duda and GoHighLevel are strong alternatives with mature true white-label features.

What is the cheapest white-label website builder?

At the low end, 10Web (from ~$10/mo), Lindo.ai (from ~$15/mo), Simvoly and Dorik (from ~$18/mo) offer the cheapest entry points, though full white-label/reseller features usually sit on higher tiers. The cheapest sticker price is rarely the cheapest at scale, because per-site pricing adds up fast. We.Inc quotes white label per setup on a demo, so compare that quote for your number of sites.

What is the best white-label website builder for a small agency?

Small agencies should weigh total cost and true white-label. We.Inc white label, quoted on a demo, pairs AI generation with reseller billing. Simvoly, Dorik, and Lindo.ai are lower-cost options if you are just starting and managing only a handful of client sites.

Does Wix or Webflow offer white-label?

Not truly. Webflow supports client billing and agency workspaces but the client-facing Editor still shows Webflow branding. Wix (including Wix Studio) offers agency workflows and client handoff, but clients end up in a Wix-branded product. For a fully rebranded, resell-under-your-own-name experience, use a purpose-built white-label platform such as We.Inc, Duda, or GoHighLevel.

What does “true white-label” actually mean for a website builder?

True white-label means your clients never see the underlying vendor: your logo, colors, and domain appear across the client-facing product, dashboards, and emails, and you bill clients directly under your own brand. Many builders advertise "white-label" but only remove a few badges or add client billing, always check whether the client-facing editor and login are fully rebrandable.

Can I keep 100% of the revenue I charge clients?

It depends on the billing model. Platforms with native reseller billing: such as We.Inc (Stripe Connect) and GoHighLevel (SaaS mode): let you set your own client pricing and keep the full amount you charge, paying only your platform fee. Builders without reseller billing require you to invoice clients separately and manage margins manually.

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How we research, test and update this page: our editorial policy. We.Inc is our own product.