The right blog platform depends on one question: are you writing a blog, a paid newsletter, or a business site that happens to have a blog?
We.Inc is free to start, no credit card. AI building from $20/mo.
For most bloggers, WordPress.com is the best all-round platform: free to start, $4 a month for more. Ghost is best for paid memberships, Substack and beehiiv for newsletters, Medium and Blogger for free writing with no setup, and Wix or Squarespace when the blog sits inside a business site.
We.Inc is not a dedicated blogging platform. It builds business websites, and you can ask the AI to add a blog to a site on paid plans (from $20 a month). The free plan is 3 template sites with no AI.
| Free plan | Paid from | Best for | |
|---|---|---|---|
| 1. WordPress.com | Yes, with ads, 1 GB | $4/mo annual ($9 monthly) | Most bloggers |
| 2. Ghost | Free trial; open-source self-hosting | Starter $15/mo billed yearly | Paid memberships |
| 3. Substack | Free to publish | No fee; takes 10% of paid subscriptions | Writers starting a paid newsletter |
| 4. beehiiv | Launch plan free up to 2,500 subscribers | Monthly plans; check beehiiv.com/pricing | Growth-focused newsletters |
| 5. Medium | Free to write | Optional reader membership | Reach without a site |
| 6. Blogger | Free on blogspot.com | Free | Simplest free blog |
| 7. Wix | Yes, with ads | About $17/mo US annual | Blog inside a business site |
| 8. Squarespace | 14-day trial | $12/mo US annual (prices checked September 2026) | Design-led creatives |
| 9. We.Inc | 3 template sites, no AI | $20/mo with AI | Business sites that need a blog |
Prices from each vendor's page on September 24, 2026 where we could read it; otherwise we say so. Confirm before you buy.
Best for: Most bloggers
Price: Free; Personal $4, Premium $8, Business $25, Commerce $45 a month on annual billing
Pros: Built for writing; Free plan never expires; Plugins on Business
Cons: Ads on free; No custom domain on free
Best for: Paid memberships and newsletters
Price: Starter $15, Publisher $29, Business $199 a month billed yearly
Pros: Blog and newsletter in one; Ghost says 0% transaction fees; Open source
Cons: No free hosted plan; Fewer themes than WordPress
Best for: Writers starting a paid newsletter
Price: Free; 10% of paid-subscription revenue plus card fees
Pros: Nothing up front; Built-in audience network
Cons: The 10% cut grows with you; Limited design
Best for: Newsletters focused on growth and ads
Price: Free up to 2,500 subscribers; paid monthly plans
Pros: Growth tools; 0% of subscription revenue
Cons: Monthly fee as you grow; More newsletter than blog
Best for: Writing without running a site
Price: Free to publish
Pros: No setup; Built-in readers
Cons: Not your own site; Little control over design or monetization
Best for: The simplest free blog
Price: Free
Pros: Free, run by Google; Custom domain supported
Cons: Dated templates; Few new features
Best for: A blog inside a business site
Price: Light $17, Core $29, Business $39, Business Elite $159 a month on annual billing (US, Sept 2026)
Pros: Blog plus bookings and store
Cons: Blogging is one feature among many
Best for: Design-led creatives
Price: From $12/mo US annual (prices checked September 2026)
Pros: Polished templates
Cons: No free plan
Best for: Business sites that need a blog, written and edited with AI
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
WordPress.com has the most capable free plan for a blog, with no expiry, though it shows ads and uses a wordpress.com address. Blogger is fully free on blogspot.com. Medium and Substack are free to publish on. Each free option trades control for price.
If readers find you through search, choose a blog platform like WordPress.com or Ghost, because posts live on web pages built for Google. If readers come by email, choose Substack or beehiiv. Ghost does both. Business owners usually need a website with a blog attached.
We read each vendor's pricing page on September 24, 2026 and ranked on cost to start, how well the platform serves writing, and ownership of your content. Where a page blocked us (Substack, beehiiv), we used beehiiv's published comparison and say so. We.Inc is our product; we rank it for business sites only.
WordPress.com or Blogger. Both are free to start, need no setup, and let you publish your first post in minutes.
None makes money for you. For paid subscriptions, Ghost and beehiiv take 0% of revenue on their paid plans, while Substack takes 10%. The better fit depends on how many paying readers you expect.
Yes, on paid plans you can ask the AI to add a blog to your website. We.Inc is a website builder, not a newsletter tool, so it has no email sending to subscribers.
Substack if you want an email list you own and paid subscriptions. Medium if you want readers without running anything.
Start for free and publish your first site today.
How we research, test and update this page: our editorial policy. We.Inc is our own product.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.