Showit gives photographers and designers pixel-level design freedom and a WordPress blog. Squarespace is an all-in-one builder with a store and simpler blog.
Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.
Choose Showit if design freedom and a strong WordPress blog matter most: plans listed at $27 a month, or $34 with a starter blog, billed monthly ($22 and $27 billed annually). Choose Squarespace if you want one tool for site, store and blog with less setup. Both offer a 14-day free trial; neither has a free plan.
Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, where you describe the site and it is written for you, starts at $20 a month, and custom domains come with paid plans.
| Squarespace | Showit | |
|---|---|---|
| Free trial | 14 days, no card | 14 days, full access |
| Price | From $12/mo in the US on annual billing ($19 month to month) (prices checked September 2026) | $27/mo site only; $34/mo with Basic Starter Blog; $49/mo with Advanced Blog, billed monthly ($22, $27, $39 billed annually) (prices checked September 2026) |
| Blog | Built in | WordPress blog on blog plans (visit limits per plan) |
| Store | Built in; 2% fee on Basic store sales | Not a store platform; use embeds or a separate shop |
| Design | Structured templates | Free-form drag anywhere, separate mobile layout |
Prices checked September 2026, in US dollars per month on annual billing unless noted. Vendors change prices often, so confirm on their pricing page before you buy.
Best for: Creatives who want site, store and blog in one
Price: From $12/mo US, annual billing (prices checked September 2026)
Pros: All-in-one; Clean templates; Store built in
Cons: Less design freedom; Transaction fee on Basic; No free plan
Best for: Photographers and designers who blog
Price: $27 to $149/mo billed monthly ($22 to $119 billed annually) depending on blog tier
Pros: Design anything, separate mobile layout; WordPress blog included on blog plans; Free blog migration from WordPress or Squarespace, per Showit
Cons: Costs more once you add a blog; Not built for stores; Two systems (Showit + WordPress) to learn
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
For design freedom and blogging, many photographers prefer Showit. For selling prints or packages in one place, Squarespace's built-in store is simpler.
Showit's pricing page listed $27 a month for the site only, $34 with a Basic Starter Blog and $49 with an Advanced Blog, billed monthly ($22, $27 and $39 billed annually), with higher tiers for more blog visits, when we checked in September 2026.
Showit says it offers free advanced blog migration from WordPress or Squarespace. Pages and design are rebuilt in Showit.
Sign up free and publish your first site today.
How we research, test and update this page: our editorial policy. We.Inc is our own product.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.