Squarespace vs Showit: which is better for creatives?

Showit is a drag-anywhere design tool with a WordPress blog bolted on behind it, popular with photographers and coaches. Squarespace keeps site, blog and shop in one system. Here is what that means for cost, blogging and switching.

Free-form design or one tidy system?

Showit lets you place anything anywhere and design the mobile layout separately, which is why wedding photographers and personal brands like it. On yearly billing it costs $22 a month without a blog, $27 with its Basic Starter Blog and $39 with its Advanced Blog, and the blog runs on WordPress. Higher-traffic blog tiers are $63 and $119 a month.

Squarespace is the simpler all-in-one. Its US yearly plans are Basic $12, Core $17 and Advanced $25 a month, with the blog, an online store, invoicing and memberships included. You give up some layout freedom in exchange for one editor and one bill.

If what you really want is a distinctive site without hand-placing every element, We.Inc writes the first version from your description and lets you refine it by clicking or chatting. Its AI plans begin at $20 a month.

Showit and Squarespace for creative businesses

	Squarespace	Showit	We.Inc
Free trial	14 days, no card	14 days, no card	Free tier with three template sites; no AI
Yearly price	$12, $17 or $25 a month	$22 site only; $27 or $39 with a blog; $63 or $119 for high-traffic blogs	From $20 (Starter) up to $99 (Max) per month
Blog	Built into every plan	WordPress blog designed in Showit, on blog plans	CMS collections, including blog posts
Mobile layout	Adapts from the desktop design	Designed separately	Responsive React layout
Store	Built in; 2% fee on Basic only	Through WordPress plugins on the Advanced Blog plan	Store panel with your Stripe account
Plugins	Squarespace extensions	Pre-installed only on Basic Starter Blog; custom WordPress plugins on Advanced	Add third-party code via chat or the code editor

Prices as of October 2026 from each vendor's pricing page (linked in sources), US dollars a month on annual billing; Showit says monthly billing costs about 20% more.

Pros and cons

Squarespace

Best for: Creatives who want portfolio, blog, shop and client invoicing in a single editor

Price: Basic $12, Core $17, Advanced $25 monthly when billed annually (US, October 2026)

Pros: Blog and store included without a second system to learn; Lower yearly cost than any Showit plan that includes a blog; Free invoicing and memberships for client work

Cons: Section-based editing feels restrictive to designers used to free placement; Site export covers only one blog and basic page content

Showit

Best for: Photographers, coaches and designers who want full creative control and a serious blog

Price: Yearly: $22 site only, $27 Basic Starter Blog, $39 Advanced Blog; $63 and $119 high-traffic tiers (October 2026)

Pros: Drag-and-drop placement with a separately designed mobile view; Advanced Blog includes a free blog migration from WordPress or Squarespace; WordPress blog supports thousands of plugins on the Advanced plan

Cons: Two systems to understand: Showit for pages, WordPress for posts; Blog traffic caps push busy blogs onto the $63 and $119 tiers

We.Inc

Best for: Creatives who want a custom look without positioning every element by hand

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Paste a site you admire as a reference and ask for a similar structure for your business; Edit any element by clicking it, by chat or in code; Blog posts live in CMS collections you edit without spending AI credits

Cons: No WordPress plugin library; Templates only until you pay for AI building

How Showit is put together

Showit's site pages are built in its own designer, and its blog plans attach a WordPress blog whose theme you design inside Showit. That split is the main thing to understand. Pages behave like a design canvas; posts behave like WordPress, with WordPress users, plugins and backups.

The plans differ mostly in what the WordPress side allows. Basic Starter Blog includes up to 10,000 blog visits a month, 20 GB of blog storage, one WordPress user, daily blog backups kept for 30 days, and only the pre-installed plugins. Advanced Blog adds unlimited WordPress users, custom plugins, design backups every 10 minutes kept for seven days, FTP access on request and a free blog migration with a four-day turnaround.

What a blogging photographer pays over a year

Showit's pricing page shows annual totals: $259 for the site-only plan, $326 with Basic Starter Blog, $470 with Advanced Blog, $758 for Advanced Blog 100K and $1,430 for Advanced Blog 200K. Blogs above 200,000 visits a month are asked to contact Showit for a custom plan.

Squarespace Core costs $204 a year at $17 a month with a blog, a fee-free store and unlimited contributors included. For a site that only shows galleries and an about page, Showit's $259 plan and Squarespace's $144 Basic year are the fairer comparison.

Pick Showit if

The look of the site is your marketing, you want to place every photo and line of text exactly, and you want the mobile version designed by hand. You blog seriously for search traffic and want WordPress plugins, or you are already on WordPress and want Showit to migrate your posts for free on the Advanced Blog plan.

Pick Squarespace if

You would rather spend your time shooting or coaching than designing. You sell prints, presets, sessions or memberships and want the store and invoicing in the same place. You want a lower bill and one login, and Squarespace's templates already match your style closely enough.

Switching between Squarespace and Showit

Moving to Showit is the better-supported direction. Showit says its Advanced Blog plan includes a free migration from WordPress or Squarespace covering posts, images and comments, and that blog migrations are only available from those two platforms. Your Squarespace pages themselves need redesigning in Showit's editor.

Squarespace's own export, which the migration relies on, is a WordPress-format XML file that includes one blog with its posts and up to 1,000 comments each, layout pages, text, images and galleries. Store pages, product and video blocks, drafts and custom CSS stay behind, and trial sites cannot export.

Leaving Showit, your posts live in WordPress, so the standard WordPress export applies to them; the Showit-designed pages need rebuilding. A rebuild on We.Inc starts from the address of the site you own: ask for an editable version with the same structure and content and keep your current page paths such as /portfolio and /blog.

Start from a template

Sources

Squarespace: Pricing (US) (2026-10-17)
Squarespace Help Center: Export your site content (2026-10-17)
Showit: Pricing (2026-10-17)

Frequently asked questions

Is Showit more expensive than Squarespace?

Yes, at every comparable level. Showit's site-only plan is $22 a month yearly and its blog plans are $27 and $39, against $12 to $25 for Squarespace, whose plans all include a blog. Showit's high-traffic blog tiers reach $119 a month. You pay Showit for design freedom and a WordPress-powered blog.

Can Showit run an online store?

Not as a built-in store. Showit's pricing page says the Advanced Blog plan lets you extend the blog with WordPress plugins, including ecommerce plugins. Squarespace includes a store on every plan, with 0% store fees from Core.

Will Showit move my Squarespace blog for me?

Showit lists a free advanced blog migration from WordPress or Squarespace on the Advanced Blog plan, with a four-day turnaround, including posts, images and comments. Your Squarespace page designs are not migrated, so expect to rebuild those in Showit.

Which is better for a photographer?

Photographers who treat the site as a portfolio piece and blog every session tend to prefer Showit's free placement and WordPress blog. Photographers who sell prints or sessions online and want lower costs usually find Squarespace enough. Both offer a 14-day trial, so build your home page in each.

How does We.Inc compare for a creative portfolio?

We.Inc builds the portfolio from your description or from a reference site you point it to, then lets you adjust any element by clicking, chatting or editing the React code. It has CMS collections for posts but no WordPress plugin library, and AI building needs a paid plan.

Build your own site

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