Squarespace vs Webflow: simple and polished, or powerful and precise?

Squarespace gets a good-looking site live quickly. Webflow gives a designer full control and a stronger CMS, at the cost of a learning curve.

Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.

The short answer

Choose Squarespace if you run the site yourself and want it to look good with minimal effort. Choose Webflow if a designer or agency builds it and you need custom layouts or lots of structured content.

Squarespace costs $16 to $99 a month with no free plan. Webflow has a free Starter plan, then $15 or $25 a month on annual billing, plus editor seats.

We.Inc is a third route: describe the site and AI builds it, with code you can export. Free for 3 template sites; AI from $20/mo.

Side by side

SquarespaceWebflowWe.Inc
Free planNo, 14-day free trial onlyYes, Starter on a webflow.io addressYes: 3 template sites, we.inc address, no AI
Cheapest paid planBasic $16/moBasic $15/mo$20/mo Starter (250 AI credits)
All plansBasic $16, Core $23, Plus $39, Advanced $99 per month (monthly billing costs more)Basic $15, Premium $25 per month ($39 billed monthly), plus paid seats for extra editorsStarter $20, Pro $50, Unlimited $99 per month
Ease of useEasyHard without design skillsEasy: chat plus click-to-edit
Online storeBuilt inSeparate ecommerce plansStripe payments, simpler catalogue
Code exportNoHTML/CSS onlyYes, export to GitHub

Prices checked September 2026, in US dollars per month on annual billing unless noted. Vendors change prices often, so confirm on their pricing page before you buy.

Pros and cons

Squarespace

Best for: Owners who manage their own site and want it to look great

Price: Basic $16, Core $23, Plus $39, Advanced $99 per month (monthly billing costs more)

Pros: Polished templates; Commerce, scheduling and email built in; Nothing to maintain; Easy for non-designers

Cons: No free plan; Limited layout freedom; 2% store fee on Basic; No export

Webflow

Best for: Designers who need custom layouts and a strong CMS

Price: Basic $15, Premium $25 per month ($39 billed monthly), plus paid seats for extra editors

Pros: Full visual design control; Premium CMS scales to thousands of items; Free Starter plan to build on; Clean, fast hosting

Cons: Steep learning curve; Editor seats cost extra; Ecommerce is a separate plan family; Overkill for a simple site

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Unlimited $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

Start from a template

Frequently asked questions

Is Webflow better than Squarespace?

For designers, often yes. For owners who want to run their own site with little effort, Squarespace is usually the better fit.

Which is cheaper?

Webflow Basic ($15/mo) is a dollar cheaper than Squarespace Basic ($16/mo) on annual billing, and Webflow has a free Starter plan. Team seats can make Webflow cost more overall.

Can I sell products on Webflow?

Yes, through Webflow's separate ecommerce plans. Squarespace includes commerce in its regular plans.

Which is better for a portfolio?

Squarespace for a quick, beautiful portfolio. Webflow if you want unusual layouts and interactions.

What does We.Inc cost?

The free plan publishes up to 3 template sites on a we.inc address, without AI. AI building starts at $20/mo (Starter, 250 credits), with Pro at $50/mo and Unlimited at $99/mo.

Related comparisons

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We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.

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