Squarespace vs Webflow: simple and polished, or powerful and precise?

Both make good-looking sites, but they ask very different things of you. Squarespace gives you finished sections to arrange. Webflow hands you a visual version of HTML and CSS and expects you to design. Here is how that plays out in price, content and moving on.

Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.

Squarespace for speed, Webflow for precision

Squarespace is the easier start. You pick a template, swap in your words and photos, and the layout stays tidy without you thinking about breakpoints. Its US yearly plans are Basic $12, Core $17 and Advanced $25 a month, and selling tools, invoicing and scheduling come with them.

Webflow rewards people who already think like web designers. Classes, flexbox, grid and per-breakpoint styling are all exposed. Site plans are Basic at $15 and Premium at $25 a month on yearly billing, priced per site in US dollars plus tax, and its CMS is only on Premium.

If neither learning curve appeals, We.Inc builds the first version from a written description and keeps the result as editable React code. Templates are free on up to three sites without AI, and AI plans begin at $20 a month.

Design control, CMS and price per site

SquarespaceWebflowWe.Inc
Free option14-day trial onlyStarter: webflow.io address, 2 static pages, 50 form submissionsThree template sites on a we.inc address, without AI
Paid plansBasic $12, Core $17, Advanced $25 a month yearlyBasic $15, Premium $25 a month per site yearly, plus tax$20 Starter, $50 Pro or $99 Max, monthly
Content collectionsBlog and store built in on every planWebflow CMS on Premium; Starter has a limited CMS; Basic has noneCMS collections edited in a panel, no AI credits used
Design approachSection-based templatesClass-based visual designer with breakpointsAI builds it, then click, chat or code
SellingStore on every plan; 2% fee on Basic onlySeparate Ecommerce plans, not these site plansStore panel using your own Stripe
LeavingWordPress-format XML for pages, one blog, imagesCode export documented in its help centerProject ZIP on any plan; GitHub on Max

Prices as of October 2026 from each vendor's pricing page (linked in sources), US dollars a month on yearly billing; Webflow adds tax and charges per site.

Pros and cons

Squarespace

Best for: Creatives and small businesses who want a refined site live this week, with a shop included

Price: Basic $12, Core $17, Advanced $25 a month on annual billing (US list price, October 2026)

Pros: Templates look finished before you change a thing; Store, invoices and memberships come with every plan; Unlimited contributors from Core

Cons: Layout freedom stops at what the section system allows; Export leaves out store pages and custom CSS

Webflow

Best for: Designers and marketing teams who build to a design system and want fine control

Price: Free Starter; Basic $15, Premium $25 a month per site billed yearly, plus tax (October 2026)

Pros: Detailed control over layout, typography and responsive behaviour; Premium adds the Webflow CMS, site search, code components and form file uploads; Basic allows 300 static pages and unlimited form submissions

Cons: Steeper learning curve for anyone without design training; Analytics and localization are paid add-ons

We.Inc

Best for: People who like Webflow's results but do not want to learn a designer tool

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Type what the site should be and get a full first draft to refine; Code editor built in for anyone who wants to adjust the React directly; Unlimited sites on paid plans rather than a price per site

Cons: Form handling, CMS and Cloud data are hosted services and do not travel with the code export; A newer platform, so fewer integrations than older builders

What building a page feels like

In Squarespace you add sections and blocks to a template. Spacing, fonts and colours follow site-wide styles, so a page rarely looks broken, but you are choosing among arrangements rather than drawing your own. Core and Advanced let you add custom CSS and JavaScript for the edge cases.

Webflow's designer starts closer to a blank canvas. You build with containers and classes, set how each element behaves at each breakpoint, and reuse styles across pages. Teams who invest a few weeks end up with pages that match a brand guide closely. Webflow AI is listed on every site plan, which helps with first drafts.

Blogs, collections and the Webflow Premium question

Squarespace includes a blog on every plan, so a small business with a news page pays $12 a month yearly on Basic. If that business also sells online, Core at $17 removes the 2% store fee.

Webflow describes Basic as for simple sites that do not need a CMS. Any blog, case study library or team directory built from collections therefore needs Premium at $25 a month per site. Over three years that is $900 per Webflow site before tax, against $612 for Squarespace Core on yearly billing.

When Squarespace is the right call

You want a handsome site without studying web design. You plan to sell products, take bookings or send invoices from the same account. You are one site, not an agency running dozens, and you want hosting, the domain and support from one supplier.

When Webflow is the right call

You or your designer care about every margin and want a reusable system of classes. Your marketing site has many collection-driven pages and you want site search and code components. You are comfortable paying per site and adding analytics or localization when you need them.

Switching between Squarespace and Webflow

Squarespace's own export produces a WordPress-format XML file. It includes layout pages, one blog with its posts, text and image blocks and gallery pages, but not store pages, product, video or audio blocks, style settings or custom CSS. A move to Webflow therefore means rebuilding the design in Webflow and bringing blog posts in through a CSV import into a CMS collection.

Webflow documents a code export in its help center, though the article sat behind a bot check when we tried to read it, so confirm which plans include it and what it leaves out before relying on it. Squarespace has no code import, so a move from Webflow to Squarespace is a rebuild using its templates.

Either way, list your existing URLs and keep the same paths on the new site. We.Inc can shortcut the rebuild: paste the address of the site you own, ask for an editable copy with the same structure and content, and tell it to keep the old page paths before you point your domain at it.

Start from a template

Sources

Frequently asked questions

Is Webflow more expensive than Squarespace?

For a basic brochure site they are close: Webflow Basic is $15 a month per site on yearly billing, Squarespace Basic is $12. Once you need a blog or collections, Webflow Premium at $25 per site is the fair comparison, while Squarespace Core at $17 includes a blog and a fee-free store. Webflow also adds tax.

Can a beginner use Webflow?

Yes, with patience. Webflow exposes concepts like classes and breakpoints that Squarespace hides, and most beginners need some tutorials before they feel comfortable. Squarespace is the gentler start. Webflow's free Starter plan lets you practise on a webflow.io address with two static pages before paying.

Which is better for an online store?

Squarespace, for most small shops, because selling is included on every plan and Core removes the online store fee. Webflow's site plans listed here are not ecommerce plans; Webflow sells ecommerce separately. If the store is the main business, a dedicated ecommerce platform may suit better than either.

Does Squarespace let me add custom code like Webflow?

From the Core plan, Squarespace lists complete customization with CSS and JavaScript. That covers tweaks and embeds, but you still work inside its template structure. Webflow lets you shape the structure itself visually and add code components on Premium.

What would We.Inc change for someone choosing between these two?

It removes the design-tool learning curve. You describe the site and edit the result by clicking, chatting or opening the code. Paid plans cover unlimited sites, and you can download the full project. Its store is simpler than a dedicated platform, and its free plan is templates only.

Related reading

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