Wix is made for business owners. Webflow is made for designers. Picking the wrong one costs weeks.
Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.
Choose Wix if you are building your own business site and want apps for bookings, events or a store. Choose Webflow if a designer is building a custom marketing site with lots of structured content.
Wix costs $17 to $159 a month and has a free plan with ads. Webflow has a free Starter plan, then $15 or $25 a month on annual billing, plus editor seats.
If you want neither drag and drop nor a design tool, We.Inc builds the site from a description. Free for 3 template sites; AI from $20/mo.
| Wix | Webflow | We.Inc | |
|---|---|---|---|
| Free plan | Yes, with Wix ads and a wixsite.com address | Yes, Starter on a webflow.io address | Yes: 3 template sites, we.inc address, no AI |
| Cheapest paid plan | Light $17/mo | Basic $15/mo | $20/mo Starter (250 AI credits) |
| All plans | Light $17, Core $29, Business $39, Business Elite $159 per month | Basic $15, Premium $25 per month ($39 billed monthly), plus paid seats for extra editors | Starter $20, Pro $50, Unlimited $99 per month |
| Built for | Business owners | Designers and agencies | Anyone who can describe what they want |
| Business apps | Bookings, events, store, many more | Fewer, more developer-oriented | Ask AI to add forms, pages, payments |
| Code export | No | HTML/CSS only | Yes, export to GitHub |
Prices checked September 2026, in US dollars per month on annual billing unless noted. Vendors change prices often, so confirm on their pricing page before you buy.
Best for: Small business owners doing it themselves
Price: Light $17, Core $29, Business $39, Business Elite $159 per month
Pros: Easy visual editor; Huge app market; Free plan; All-in-one hosting and support
Cons: No code export; Layouts can get messy on mobile; Template locked after launch; Ads on the free plan
Best for: Designers building custom sites for clients
Price: Basic $15, Premium $25 per month ($39 billed monthly), plus paid seats for extra editors
Pros: Precise design control; Strong CMS; Clean output; Free Starter plan
Cons: Hard for beginners; Seats cost extra; Fewer business apps; Export leaves the CMS behind
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Unlimited $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
For designers, yes. For owners who want to run their own site with bookings or a shop, Wix is usually easier and has more ready-made apps.
Webflow Basic is $15/mo and Wix Light is $17/mo on annual billing. Both have free plans on their own subdomains.
Yes, for the basics: editable meta tags, sitemaps, redirects and structured data. Webflow gives slightly more technical control.
You have to rebuild the site. Neither tool imports the other's pages.
No. Free covers up to 3 template sites on a we.inc address. AI building starts on Starter at $20/mo with 250 credits.
Sign up free and publish your first site today.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.