Both are drag-and-drop builders that host your site for a monthly fee. They differ in how much freedom you get, how polished the defaults are, and what you pay.
Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.
Pick Squarespace if you want a polished, design-led site with little fiddling, and you are happy with its structured editor. Pick Wix if you want a free plan to start, more layout freedom, and a bigger app marketplace.
On price they are close: Squarespace starts at $16/mo and Wix at $17/mo on annual billing. Wix has a free plan with ads; Squarespace only has a 14-day trial.
If you would rather not drag anything, We.Inc builds the site from a chat description. Its free plan publishes up to 3 template sites on a we.inc address; AI building starts at $20/mo.
| Wix | Squarespace | We.Inc | |
|---|---|---|---|
| Free plan | Yes, with Wix ads and a wixsite.com address | No, 14-day free trial only | Yes: 3 template sites, we.inc address, no AI |
| Cheapest paid plan | Light $17/mo | Basic $16/mo | $20/mo Starter (250 AI credits) |
| All plans | Light $17, Core $29, Business $39, Business Elite $159 per month | Basic $16, Core $23, Plus $39, Advanced $99 per month (monthly billing costs more) | Starter $20, Pro $50, Unlimited $99 per month |
| How you build | Free-form drag and drop | Section-based editor with strict grids | Describe it in chat, then click to edit |
| AI | AI site generator and text tools | Blueprint AI setup and text tools | Builds the whole site or app from chat |
| Store fees | No Wix fee on plans that sell | 2% store fee on Basic, 0% on Core and up | No We.Inc fee; you use your own Stripe |
| Take your site elsewhere | No code export | No code export | Yes, export to GitHub |
Prices checked September 2026, in US dollars per month on annual billing unless noted. Vendors change prices often, so confirm on their pricing page before you buy.
Best for: Small businesses that want flexibility and lots of add-on apps
Price: Light $17, Core $29, Business $39, Business Elite $159 per month
Pros: Free plan to try things properly; Place elements anywhere on the page; Large app market for bookings, events and more; Strong built-in SEO settings
Cons: Freedom makes it easy to build a messy mobile layout; You cannot switch templates once the site is live; Free plan shows Wix ads and a wixsite.com address; No way to export your site's code
Best for: Creatives, restaurants and service brands who care most about looks
Price: Basic $16, Core $23, Plus $39, Advanced $99 per month (monthly billing costs more)
Pros: Templates look professional with almost no effort; Mobile layouts are handled for you; Tidy all-in-one billing: hosting, SSL and a first-year domain; Good built-in blogging and scheduling add-ons
Cons: No free plan, only a trial; Less layout freedom than Wix; 2% store fee on the Basic plan; Fewer third-party apps
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Unlimited $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
Squarespace is harder to break. Its sections snap into place, so a first-timer ends up with a tidy page. Wix gives you a blank canvas, which is great if you have a clear picture and frustrating if you do not.
Both still ask you to pick a template, then replace every heading, photo and paragraph yourself. That is the step We.Inc removes: you describe the business and the pages come back written.
On annual billing they are within a dollar at entry level: Squarespace Basic is $16/mo and Wix Light is $17/mo. Wix also has a free plan with ads. Squarespace charges a 2% store fee on Basic, so sellers usually need Core at $23/mo.
Both handle the basics well: editable titles and descriptions, clean URLs, sitemaps and SSL. Rankings depend far more on your content and links than on which of the two you pick.
Not automatically. Neither lets you export a working site, so you rebuild the pages and copy content across. Squarespace can import some blog content, but layouts have to be redone.
Squarespace has a cleaner checkout and charges no store fee from Core up. Wix has more commerce apps. For a large catalogue, a dedicated store platform like Shopify is often a better fit than either.
Yes. The free plan lets you publish up to 3 template sites on a we.inc address. It does not include AI; AI building starts on the Starter plan at $20/mo with 250 credits.
Yes. On We.Inc you describe your business in chat and AI writes and lays out the pages. You then edit by clicking, by asking for changes, or in the code editor.
Sign up free and publish your first site today.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.