Website Builder Pricing and Price Changes
Website builder prices fall into three bands. Free plans cost nothing but publish on the builder's own address. Budget plans run from about $19 a year (Carrd Pro Standard, one-page sites) to $4 a month (WordPress.com Personal, billed yearly). Mainstream plans that most small businesses use sit around $12 to $25 a month on annual billing, for example Squarespace Basic at $12 and Core at $17, rising to $19 and $27 if you pay month to month.
For a fair website builder cost comparison, line up the same three numbers for each option: the price on the billing term you will really use, the renewal price after any intro offer, and extras such as a domain after its free first year or fees on sales. The pages below do that builder by builder. We.Inc's own plans are on our pricing page: a free template plan, and AI building from $20 a month.
Website builder prices change often, and the price on the plan page is rarely the price you renew at. This hub collects our price-related pages so you can compare the total cost, not just the first month.
Each page shows when its prices were last checked. Always confirm on the provider's own pricing page before you buy.
Website builder prices side by side
| Builder | Free plan | Cheapest paid plan | Cheapest with your own domain | Watch for |
|---|---|---|---|---|
| Carrd | Yes, carrd.co address | Pro Lite $9 a year | Pro Standard $19 a year | One-page sites only |
| WordPress.com | Yes, wordpress.com address | Personal $4/mo yearly | Personal $4/mo yearly | Plugins need Business at $25/mo |
| Framer | Yes, Framer address | Basic $10/mo yearly | Basic $10/mo yearly | Extra editors $20/mo each |
| Squarespace | No, 14-day trial | Basic $12/mo yearly ($19 monthly) | Basic $12/mo yearly | 2% fee on store sales on Basic |
| Webflow | Yes, webflow.io address | Basic $15/mo yearly | Basic $15/mo yearly | Paid seats for extra editors |
| Wix | Yes, Wix address and ads | Light $17/mo yearly | Light $17/mo yearly | Payments start at Core, $29/mo |
| Shopify | No, 3-day trial | Basic $19/mo yearly ($25 monthly) | Basic $19/mo yearly | Card fees, paid apps and themes |
| Hostinger | No | Premium $2.49/mo for 48 months prepaid | Premium, same price | Renews at $10.99/mo |
| We.Inc | Yes, 3 template sites, no AI | Starter $20/mo (250 AI credits) | Starter $20/mo | AI building needs a paid plan |
US prices from each provider's own pricing page, checked between September 24 and October 31, 2026; the dated source is on each builder's pricing guide below (Hostinger's on our Hostinger alternatives page). Prices vary by country and change often, so confirm before you buy.
Pricing guides by builder
- Wix pricing: Every Wix plan and which one can take payments.
- Squarespace pricing: Basic, Core and Advanced, yearly vs monthly.
- Shopify pricing: Plans, card fees and the apps that add up.
- Webflow pricing: Site plans and editor seats.
- Framer pricing: Free, Basic and Pro, with page limits.
- WordPress.com pricing: Personal to Commerce, and when you need plugins.
- Carrd pricing: Yearly Pro plans for one-page sites.
Price changes and news
- Squarespace price increase: What changed, old vs new prices, and whether to stay or move.
- How much does a Squarespace website cost?: Plan by plan, including extras.
Builder vs builder
- We.Inc vs Wix: Features, prices and who each suits.
- Wix Harmony (Wix AI builder) review: What the Wix AI builder does and costs.
- We.Inc vs Squarespace: Plans and trade-offs side by side.
- Wix vs Squarespace: The two biggest builders compared.
- We.Inc vs Hostinger Website Builder: Intro prices vs renewal prices.
- Hostinger AI builder review: Hostinger's AI builder, plans and limits.
- GoDaddy Airo review: GoDaddy's AI builder and what it costs.
- Wix vs GoDaddy: Two budget options compared.
- Squarespace vs GoDaddy: Design-led vs budget-led.
- How much does Wix cost?: Every Wix plan, renewal prices and the extras.
- Wix vs Weebly: Two long-running builders, prices side by side.
- Wix vs Hostinger: Intro prices vs renewal prices.
- Wix vs Google Sites: Free and simple, or paid and powerful.
Cheaper alternatives
- Squarespace alternatives: Options after the price increase.
- Wix alternatives: Builders that cost less or do more.
- Hostinger alternatives: If renewal prices put you off.
- GoDaddy alternatives: Other builders at a similar price.
Best and free lists
- Best free website builders for small business: Nine free plans tested: what is really free.
- Best free AI website builders: AI builders with a usable free tier.
- Best website builders for small business: Ranked on price, ease and features.
- Free website hosting: What free hosting really includes, and the catches.
What a website costs
- We.Inc pricing: Free plan and paid plans, from $20 a month.
- How much does it cost to build a website?: DIY, builder, freelancer and agency costs.
- Small business website cost: What to budget in year one.
- Website design cost: What you should pay a designer, and why.
- Website development cost: Custom build vs builder vs AI.
- Website maintenance cost: Monthly running costs broken down.
- How much does website hosting cost?: Hosting plans compared.
- How much does a domain cost?: Year-one and renewal prices.
- Website cost calculator guide: Estimate your build in a minute.
- Website cost calculator (tool): Free interactive estimate.
- Builder cost comparison (tool): Compare builder costs side by side.
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