Google Sites is free and fine for internal or very simple sites. Wix is a full website builder for businesses. Here is where each one stops.
Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.
Use Google Sites for a free, simple site such as a team page, class site or internal wiki; it comes with a Google account. Use Wix when the site needs to sell, take bookings or look custom, with paid US plans from about $17 a month. Google Sites has no store or built-in blog.
Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, where you describe the site and it is written for you, starts at $20 a month, and custom domains come with paid plans.
| Wix | Google Sites | |
|---|---|---|
| Price | Free plan with ads; Light $17, Core $29, Business $39, Business Elite $159 a month on annual billing (US, Sept 2026) | Free with a Google account |
| Custom domain | Paid plans (free domain for 1 year) | Yes: verify the domain in Search Console, up to five per site |
| Store and bookings | Yes, on paid plans | No built-in store |
| Design freedom | High | Limited themes and layouts |
Prices checked September 2026, in US dollars per month on annual billing unless noted. Vendors change prices often, so confirm on their pricing page before you buy.
Best for: Businesses that need a store, bookings or a custom look
Price: Light $17, Core $29, Business $39, Business Elite $159 a month on annual billing (US, Sept 2026)
Pros: Full editor and many templates; Stores and bookings; Marketing tools
Cons: Costs money for a real domain and no ads; More to learn
Best for: Internal, school and very simple sites
Price: Free
Pros: Free, no ads; Easy to embed Docs, Sheets and Calendar; Custom domain possible
Cons: Few design options; No store or built-in blog; Some features may not work on a custom domain, per Google's help page
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
Yes. Google's help page says the site owner can connect a domain after verifying it in Search Console with a TXT record, up to five domains per site. Changes can take up to 48 hours, and the site must be published publicly or it redirects to the sites.google.com address.
Yes, Google Sites is free to use with a Google account. You pay only if you buy a domain to connect to it.
For a simple information page it can work. It has no built-in store, booking system or blog, so most businesses that need to sell or take appointments outgrow it.
Not automatically. You copy the text and images and rebuild the pages in Wix, or describe the business to an AI builder and let it write a new site.
Sign up free and publish your first site today.
This page is part of our Website builder pricing hub: see all website builder pricing pages.
How we research, test and update this page: our editorial policy. We.Inc is our own product.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.