Wix is a website builder that can sell. Shopify is a store platform that can publish pages. The right one depends on how central selling is.
Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.
If selling products is the main point of your site, pick Shopify. If you mainly need a business website and sell a handful of products or services on the side, Wix is simpler and often cheaper.
Shopify Basic is $19/mo on annual billing ($25 monthly), with extra fees if you use a third-party payment provider. Wix plans that can sell start at Core, $29/mo.
If you want the site written and designed for you, We.Inc builds it from a chat description and takes payments through your own Stripe. Free for 3 template sites; AI from $20/mo.
| Wix | Shopify | We.Inc | |
|---|---|---|---|
| Free plan | Yes, with Wix ads and a wixsite.com address | No; 3-day trial, then $1/mo for 3 months | Yes: 3 template sites, we.inc address, no AI |
| Cheapest plan that sells | Core $29/mo | Basic $19/mo ($25 billed monthly) | $20/mo Starter (250 AI credits) |
| All plans | Light $17, Core $29, Business $39, Business Elite $159 per month | Basic $19, Grow $49, Advanced $299 per month; Plus from $2,300/mo | Starter $20, Pro $50, Unlimited $99 per month |
| Extra transaction fees | No Wix fee | 2% (Basic), 1% (Grow), 0.6% (Advanced) extra if you skip Shopify Payments | None from We.Inc; Stripe's normal fees |
| Store depth | Good for small catalogues | Built for serious ecommerce | Simple products and payments |
| Code export | No | Theme code only | Yes, export to GitHub |
Prices checked September 2026, in US dollars per month on annual billing unless noted. Vendors change prices often, so confirm on their pricing page before you buy.
Best for: Small businesses that want a flexible site with bookings, events or a small shop
Price: Light $17, Core $29, Business $39, Business Elite $159 per month
Pros: Free plan to start; Drag anything anywhere; Large app market; Selling included on Core and up
Cons: No code export; Template locked after launch; Ads and a wixsite.com address on the free plan; Commerce is lighter than a dedicated store platform
Best for: Stores where selling is the main job of the website
Price: Basic $19, Grow $49, Advanced $299 per month; Plus from $2,300/mo
Pros: The deepest ecommerce toolset of the three; Huge app store for inventory, shipping and marketing; Point of sale for in-person selling; Scales from first sale to large brands
Cons: Extra 0.6% to 2% fee if you skip Shopify Payments; Paid apps add up quickly; Content pages and blogging are basic; No free plan after the trial
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Unlimited $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
For a store, they are close: Shopify Basic is $19/mo on annual billing and Wix Core is $29/mo. Shopify adds 0.6% to 2% if you use a payment provider other than Shopify Payments; app costs can add more.
For stores with many products, inventory, shipping rules or in-person sales, yes. For a business site that sells a few things, Wix is usually enough.
No. As of September 2026 Shopify offers a 3-day free trial, then $1/mo for your first 3 months on a paid plan.
Not natively as a checkout. People who want both usually pick one platform for the whole site.
Yes, through your own Stripe account, with no extra We.Inc fee. It suits simple products, services and deposits rather than big catalogues.
No. The free plan publishes up to 3 template sites on a we.inc address. AI building starts on Starter at $20/mo with 250 credits.
Sign up free and publish your first site today.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.