Ecommerce website cost: what a store costs each month and per sale
A store has two bills: the platform's monthly fee and a payment fee on every sale. Here are both, from each platform's own page.
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How much does an ecommerce website cost?
On a hosted platform, an online store costs about $0 to $400 a month plus card fees. On October 28, 2026 Shopify listed Basic at $25, Grow at $65 and Advanced at $399 a month billed monthly; BigCommerce Core was $39 a month ($29 billed annually); Square Online had a free plan, with Plus at $49 and Premium at $149 a month. WordPress.com's Commerce plan was $45 a month billed yearly.
Card processing adds roughly 2.9% + 30¢ per online sale on most of these platforms, and some charge an extra fee if you use an outside payment provider.
Store platforms: monthly fee and online card rate (US, checked October 28, 2026)
| Monthly fee | Online card rate | |
|---|---|---|
| Square Online Free | $0 | 3.3% + 30¢ |
| Square Online Plus | $49 | 2.9% + 30¢ |
| Shopify Basic | $25 billed monthly | Not shown to us |
| BigCommerce Core | $39 ($29 billed annually) | From 2.89% + 29¢ |
| Squarespace Core | See our Squarespace guide | 2.9% + 30¢, no extra store fee |
| WordPress.com Commerce | $45 billed yearly | 0% WordPress.com fee; Stripe's fee applies |
Prices as listed on each platform's own page on October 28, 2026, in US dollars, before tax. Card rates are for online sales in the US. Confirm on the platform's page before you buy.
Pros and cons
Shopify
Best for: Stores that plan to grow and want the largest app ecosystem
Price: Basic $25, Grow $65, Advanced $399 a month billed monthly; Plus from $2,300; checked Oct 28, 2026
Pros: Built for selling first; Thousands of apps and themes
Cons: Apps add monthly costs; Extra fee if you use an outside payment provider, rate depends on plan
Square Online
Best for: Shops that also sell in person with Square
Price: Free plan; Plus $49 and Premium $149 a month per location; checked Oct 28, 2026
Pros: Real free plan; In-person and online sales in one system
Cons: Free plan's online rate is higher (3.3% + 30¢); Fewer design options
BigCommerce
Best for: Larger catalogues that want more built in
Price: Core $39 a month ($29 billed annually), Growth $105 ($79), Scale $399 ($299); checked Oct 28, 2026
Pros: Many features without apps; Choice of payment providers
Cons: Plans capped by yearly online sales; Higher entry price
We.Inc
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
Payment fees matter more than the plan
At $5,000 a month in online sales, a 2.9% + 30¢ card fee with an average order of $50 costs about $175 a month, far more than most plan fees. Square Online's own page showed online rates of 3.3% + 30¢ on Free and 2.9% + 30¢ on Plus and Premium. BigCommerce said card processing begins at 2.89% + 29¢.
Some platforms add a fee for outside payment providers. BigCommerce listed 2.0% on Core, 1.0% on Growth and 0.6% on Scale. Shopify says third-party transaction fees apply when you do not use Shopify Payments and that the rate depends on your plan. Squarespace's help centre listed a 2% fee on Basic and 0% on Core and above for online store sales.
Plan caps based on sales
BigCommerce limits each plan by yearly online sales: Core up to $30K and Growth up to $100K, with Scale charging 0.9% above $33,333 a month. Square Pro, for businesses processing over $250,000 a year, is priced by Square's team. Check where your sales will be in a year, not only today.
Costs beyond the platform
Budget for a domain (around $10 to $24 a year to renew), any paid theme, apps for reviews, subscriptions or email marketing, and shipping labels. A designer or developer to set the store up is a one-off cost on top; our website cost guides cover that side.
Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain, and needs no credit card. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter, 250 credits); Pro is $50 and Max is $99.
Who wrote this and how
We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.
Start from a template
Sources
- Shopify: Pricing (Checked Oct 28, 2026)
- BigCommerce: Pricing (Checked Oct 28, 2026)
- Square Online: Plans (Checked Oct 28, 2026)
- Squarespace Help: Transaction fees and payment processing rates (Checked Oct 28, 2026)
- WordPress.com: Pricing (Checked Oct 28, 2026)
- We.Inc: Pricing (Checked Sept 25, 2026)
Frequently asked questions
How much does an ecommerce website cost per month?
From $0 on Square Online's free plan to about $400 a month for higher plans; Shopify Basic is $25 a month billed monthly and BigCommerce Core $39, as listed on October 28, 2026. Card fees come on top.
What are typical payment fees for an online store?
About 2.9% + 30¢ per online card sale on the platforms we checked; Square Online's free plan charged 3.3% + 30¢.
Is there a free ecommerce website?
Square Online has a free plan; you pay only the card fee on each sale. Most other platforms offer a free trial instead.
Does Shopify charge transaction fees?
Shopify says third-party transaction fees apply when you use a payment provider other than Shopify Payments, and that the rate depends on your plan. Its page did not show the rates to us on October 28, 2026.
Related reading
- Shopify pricing
- Squarespace pricing
- How to build an ecommerce website
- All pricing guides
- Website cost calculator
- Free website grader
- Business website templates
- We.Inc website builder
- We.Inc pricing
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