Google Sites pricing: free, but check what your team pays for Workspace

Google Sites has no price of its own. The cost is your Google account, or your team's Workspace seats.

We.Inc is free to start, no credit card. AI building from $20/mo.

The short answer

Yes, Google Sites is free with a personal Google account. For a business it comes with Google Workspace, which listed Business Starter at $7, Business Standard at $14 and Business Plus at $22 per user a month on the annual plan on October 28, 2026, or $8.40, $16.80 and $26.40 on the flexible monthly plan. New customers were offered $6.30 and $12.60 on Starter and Standard for up to 20 users.

So Google Sites is only "free" for your business if you already pay for Workspace for email. Its limits, not its price, are why most businesses move on.

Google Workspace plans that include Sites (US, per user a month, checked October 28, 2026)

	Business Starter	Business Standard	Business Plus
Annual plan	$7	$14	$22
Flexible plan	$8.40	$16.80	$26.40
Introductory offer, new customers	$6.30	$12.60	None shown
Google Sites	Included	Included	Included

Prices as listed on each vendor's own page on September 28, 2026, in US dollars unless noted. Vendors change prices often, so confirm on their page before you buy.

Pros and cons

Google Sites

Best for: Internal team sites, project pages and simple info sites

Price: Free with a Google account; included in Workspace from $7 per user a month on the annual plan (checked Oct 28, 2026)

Pros: Free if you have a Google account; Easy for anyone who uses Google Docs; Embeds Docs, Sheets, Calendar and Maps; Good sharing controls for internal sites

Cons: Few design options; No built-in online store or blog; Limited search settings for a public business site; Business use means Workspace seats

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

Verdict by buyer

A team intranet, class site or project page: Google Sites is a good, free fit. A business already paying for Workspace that needs a one-page info site: fine for a start. A business that wants to win customers from search, take bookings or sell: a website builder fits better.

What a team really pays

At October 28, 2026 prices: a sole owner on Business Starter pays $84 a year on the annual plan, or $100.80 on the flexible plan. A five-person team pays $420 a year, $1,260 over three years, on the annual plan, or $504 a year on the flexible plan. On Business Standard the same team pays $840 a year on the annual plan.

That money buys email, storage and Google's office apps. If you would pay it anyway, Sites adds nothing to the bill. If you would not, compare it with a website builder: We.Inc Starter is $240 a year for AI building and a custom domain.

The limits that matter

Google Sites offers a small set of themes and layouts, with no built-in online store, blog or booking. Search settings are basic compared with a website builder. Connecting your own domain needs extra setup; check Google's help pages for the steps on your account type.

A five-task test to run before you pay for Google Sites

Prices only tell you half the story. The fairest way to judge Google Sites is to give it the same small job you would give any builder: a five-page website for a local service business (home, services, about, reviews and contact).

1. Build the service list with a price or short description for each service. 2. Add a quote request form and send yourself a test entry to check it arrives. 3. Connect a custom domain and confirm the site loads on it with a padlock. 4. Change one piece of content, such as a new service or opening hours, and time how long it takes. 5. Check the result on a phone.

Note which plan each step needed. That tells you the plan you will really pay for, which is often not the cheapest one advertised. When the site is live, run it through our free website grader to check search basics and speed.

Ownership and moving away

Your content is in your Google account. There is no one-click export to another builder, so plan to rebuild the pages; for a small site that is a short job. Your domain stays yours.

When you outgrow free Google Sites

Google Sites is a good free choice for an internal page or a class project. People usually start looking further when they want the site to win customers: a design that does not look like a shared document, a contact form that reaches their inbox, and pages written for search.

We.Inc's free plan lets you publish up to 3 template sites on a we.inc address without a card, which is the closest like-for-like swap for free Google Sites. When you want the AI to write the whole site for your business and put it on your own domain, Starter is $20 a month with 250 credits. If you only need a page your team can see inside Google Workspace, keep Google Sites.

Who wrote this and how

We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.

Start from a template

Sources

Google Workspace: Pricing (Checked Oct 28, 2026)
Google Workspace Help: Flexible and annual plans (Checked Oct 28, 2026)
Google Sites (Checked Sept 28, 2026)
We.Inc: Pricing (Checked Sept 25, 2026)

Frequently asked questions

Is Google Sites free?

Yes, with a personal Google account. For a business it comes with Google Workspace, from $7 per user a month on the annual plan as listed on October 28, 2026.

How much does Google Workspace cost?

Business Starter $7, Business Standard $14 and Business Plus $22 per user a month on the annual plan, or $8.40, $16.80 and $26.40 on the flexible plan, as listed on October 28, 2026.

Can Google Sites use a custom domain?

It can, with extra setup. Check Google's help pages for your account type.

Can I sell or blog on Google Sites?

Not with built-in tools. You would need a website builder or embed a third-party tool.

Is Google Sites good for a business website?

For a simple info page, yes. For search, bookings or sales, a website builder does more.