Leadpages pricing

Leadpages changed its plans in 2026, so older guides quote old prices. Here is what the current plans cost over one and three years.

We.Inc is free to start, no credit card. AI building from $20/mo.

The short answer

On November 2, 2026 Leadpages' US price list showed Pro at $29, Business at $49, Grow at $99, Optimize at $199 and Scale at $399 a month, with 20% off billed yearly ($23, $39, $79, $159 and $319 a month) and Enterprise priced on request. Every plan has a 7-day free trial and unlimited traffic; A/B testing starts on Grow.

There is no free plan. Leadpages shows lower prices to visitors in some countries (from Pakistan the same page showed Pro at $15 and Grow at $50), so the figure you see can differ from the US list. Trust the price at checkout over any guide, this one included.

Leadpages plans (US, checked November 2, 2026)

	Pro	Business	Grow	Optimize	Scale
Month to month	$29/mo	$49/mo	$99/mo	$199/mo	$399/mo
Billed yearly	$23/mo	$39/mo	$79/mo	$159/mo	$319/mo
Pages	25	50	Unlimited	Unlimited	Unlimited
Custom domains	1	2	4	6	More, with client workspaces
Free trial	7 days	7 days	7 days	7 days	7 days

Prices as listed on the vendor's own pages in September 2026 (dates shown in the sources), in US dollars. Vendors change prices often, so confirm on their page before you buy.

Pros and cons

Leadpages

Best for: Marketers running campaigns that collect leads

Price: Pro $29, Business $49, Grow $99, Optimize $199, Scale $399 a month; 20% off yearly (US, checked Nov 2, 2026)

Pros: Built for landing pages and lead forms; Unlimited traffic on every plan, as listed; Custom domains with SSL included; 7-day free trial

Cons: No free plan; Costs more than most full website builders; Built around campaigns more than a full business site; A/B testing only from Grow, $99 a month

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

Verdict by buyer

A business running paid campaigns where each landing page has to pay for itself: Grow, $948 a year billed yearly, is the entry point for A/B testing. A team that needs Optimize's extra features: compare the plan lists on leadpages.com/pricing and check the one feature you need is really on Optimize before paying $1,908 a year. A small business that mainly needs a website with a contact form: a website builder costs far less. Someone who wants the page written from a description: look at an AI website builder.

First-year, renewal and three-year cost

Plan fees only, at the US prices on leadpages.com/pricing on November 2, 2026 and assuming no change. Billed yearly: Pro is $276 a year and $828 over three years; Grow is $948 and $2,844; Optimize is $1,908 and $5,724; Scale is $3,828 and $11,484. Month to month: Grow is $1,188 a year and $3,564 over three years; Optimize is $2,388 and $7,164; Scale is $4,788 and $14,364.

Not included: your domain, and any email marketing or CRM tool your leads go to, which you pay for separately. Add those in our website cost calculator.

Leadpages yearly pricing (checked November 2, 2026)

Leadpages yearly pricing is 20% below its monthly rate and is billed once a year. On November 2, 2026 the US list was Pro $23 a month ($276 a year), Business $39 ($468), Grow $79 ($948), Optimize $159 ($1,908) and Scale $319 ($3,828). Month to month the same plans cost $29, $49, $99, $199 and $399.

Pro and Business publish pages, sites and blogs but have no A/B testing. Grow adds manual split tests and dynamic text; Optimize adds Smart Traffic, heatmaps and multivariate tests; Scale adds client workspaces for agencies. Extra seats and extra custom domains are $20 a month each.

A five-task test to run before you pay for Leadpages

We have not run this test ourselves, so here it is as a checklist. Give Leadpages the same job you would give any landing-page tool: one lead-generation page for a single offer, such as a free consultation.

1. Build the page with a headline, three benefits and one call to action. 2. Add a form with labelled fields, then fill it in with only a keyboard to check it is accessible. 3. Submit a test lead and check the thank-you message and where the lead arrives. 4. Check the page on a phone. 5. Connect your own domain and confirm it loads with a padlock.

Note which plan each step needed and whether any visitor, page or domain limit applied. That is the plan you would really pay for. When the page is live, run it through our free website grader to check search basics and speed.

Ownership, integrations and moving away

Leadpages hosts your pages on your domain. Your leads usually go to an outside email or CRM tool, so check that tool is supported before you start, and keep your lead list there rather than only inside Leadpages. Pages are built in Leadpages' own editor, so plan to rebuild them if you leave; your domain and your lead list are the parts you take with you.

When Leadpages wins, and when it does not

Leadpages wins when landing pages are a core part of your marketing and earn back the monthly fee. It is an expensive way to get a simple business website.

Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain, and needs no credit card. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter, 250 credits); Pro is $49 and Max is $99.

Who wrote this and how

We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.

Start from a template

Sources

Leadpages: Pricing (Seen Sept 28, 2026; re-checked Nov 2, 2026)
We.Inc: Pricing (Checked Sept 25, 2026)

Frequently asked questions

What is Leadpages yearly pricing?

Billed yearly, Leadpages takes 20% off: on November 2, 2026 that was $276 a year for Pro, $468 for Business, $948 for Grow, $1,908 for Optimize and $3,828 for Scale (US prices).

How much does Leadpages cost per month?

Month to month in the US: Pro $29, Business $49, Grow $99, Optimize $199 and Scale $399, as listed on November 2, 2026. Visitors in some countries are shown lower local prices.

Which Leadpages plan has A/B testing?

Grow and above. Pro and Business publish pages but do not include split tests.

Does Leadpages have a free plan?

No. It lists a 7-day free trial on each plan.

How much does Leadpages cost over three years?

Billed yearly and assuming no change: $2,844 on Grow, $5,724 on Optimize or $11,484 on Scale ($3,564, $7,164 or $14,364 month to month). Your domain and email or CRM tool are extra.