Leadpages changed its plans in 2026, so older guides quote old prices. Here is what the current plans cost over one and three years.
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Leadpages listed three plans on September 27, 2026: Grow at $99, Optimize at $199 and Scale at $399 a month, each with a 7-day free trial, custom domains with SSL and unlimited traffic. Billed annually, Grow was $948 a year and Optimize $1,908 a year.
There is no free plan. Many pages online still quote Leadpages' older, lower prices, so trust the vendor's page over any guide, this one included.
| Grow | Optimize | Scale | |
|---|---|---|---|
| Month to month | $99/mo | $199/mo | $399/mo |
| Billed annually | $948/yr | $1,908/yr | Check leadpages.com/pricing |
| Free trial | 7 days | 7 days | 7 days |
Prices as listed on the vendor's own pages in September 2026 (dates shown in the sources), in US dollars. Vendors change prices often, so confirm on their page before you buy.
Best for: Marketers running campaigns that collect leads
Price: Grow $99, Optimize $199, Scale $399 a month (listed Sept 27, 2026)
Pros: Built for landing pages and lead forms; Unlimited traffic on every plan, as listed; Custom domains with SSL included; 7-day free trial
Cons: No free plan; Costs more than most full website builders; Built around campaigns more than a full business site; Older guides quote prices that no longer apply
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
A business running paid campaigns where each landing page has to pay for itself: Grow, $948 a year billed annually, is the entry point. A team that needs Optimize's extra features: compare the plan lists on leadpages.com/pricing and check the one feature you need is really on Optimize before paying $1,908 a year. A small business that mainly needs a website with a contact form: a website builder costs far less. Someone who wants the page written from a description: look at an AI website builder.
Plan fees only, at the prices listed on September 27, 2026 and assuming they stay the same at renewal: Grow is $948 a year billed annually, or $2,844 over three years; month to month it is $1,188 a year, or $3,564 over three years. Optimize is $1,908 a year and $5,724 over three years billed annually; month to month it is $2,388 a year and $7,164 over three years. Scale at $399 a month is $4,788 a year month to month; check leadpages.com/pricing for its annual price.
Not included: your domain, and any email marketing or CRM tool your leads go to, which you pay for separately. Add those in our website cost calculator.
We have not run this test ourselves, so here it is as a checklist. Give Leadpages the same job you would give any landing-page tool: one lead-generation page for a single offer, such as a free consultation.
1. Build the page with a headline, three benefits and one call to action. 2. Add a form with labelled fields, then fill it in with only a keyboard to check it is accessible. 3. Submit a test lead and check the thank-you message and where the lead arrives. 4. Check the page on a phone. 5. Connect your own domain and confirm it loads with a padlock.
Note which plan each step needed and whether any visitor, page or domain limit applied. That is the plan you would really pay for. When the page is live, run it through our free website grader to check search basics and speed.
Leadpages hosts your pages on your domain. Your leads usually go to an outside email or CRM tool, so check that tool is supported before you start, and keep your lead list there rather than only inside Leadpages. Pages are built in Leadpages' own editor, so plan to rebuild them if you leave; your domain and your lead list are the parts you take with you.
Leadpages wins when landing pages are a core part of your marketing and earn back the monthly fee. It is an expensive way to get a simple business website.
Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain, and needs no credit card. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter, 250 credits); Pro is $50 and Max is $99.
We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.
Grow $99, Optimize $199 and Scale $399 a month, as listed on September 27, 2026.
Grow was $948 a year and Optimize $1,908 a year on annual billing, as listed on September 27, 2026. Check leadpages.com/pricing for Scale.
No. It lists a 7-day free trial on each plan.
Billed annually and assuming no change: $2,844 on Grow or $5,724 on Optimize. Your domain and email or CRM tool are extra.
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