How much does a landing page cost?

Building it yourself costs a tool subscription. Hiring someone adds design time. Here is what each route costs.

We.Inc is free to start, no credit card. AI building from $20/mo.

The short answer

Built yourself, a landing page costs from about $19 a year: Carrd's Pro Standard plan, which adds your own domain and forms, was $19 a year for up to 10 sites on October 28, 2026. Dedicated landing-page tools cost more: Unbounce listed its Build plan, with unlimited pages, at $99 a month or $74 a month billed yearly.

Hiring a designer adds their time on top. Clutch reports US agency rates of $100 to $149 an hour and website-builder specialists at $25 to $49 an hour.

Landing page tools (US, checked October 28, 2026)

	Price	What you get
Carrd Pro Lite	$9 a year	3 sites, no custom domain
Carrd Pro Standard	$19 a year	10 sites, custom domain, forms
Unbounce Build	$99 a month ($74 billed yearly)	Unlimited pages, up to 20,000 visitors
Leadpages	Plan cards from $15 a month	The FAQ on the same page listed higher prices

Prices as listed on each vendor's own page on October 28, 2026, in US dollars, before tax. Designer rates are Clutch's published ranges. Confirm on the vendor's page before you buy.

Pros and cons

Simple page builder (Carrd)

Best for: One-page sites, waitlists and link pages

Price: Pro Standard $19 a year with custom domain; checked Oct 28, 2026

Pros: Very low yearly price; Fast to build

Cons: One-page layouts only; No A/B testing

Conversion tool (Unbounce)

Best for: Paid-ads campaigns that need testing and many variants

Price: Build $99 a month or $74 billed yearly; checked Oct 28, 2026

Pros: A/B testing and many pages; Built for ad campaigns

Cons: Visitor caps per plan; Costs add up if you only need one page

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

What changes the price

Three things: how many pages you need, how much traffic they get (Unbounce caps visitors by plan), and whether you need testing tools. A single page for a launch or a local service needs none of the extras, so a low-cost builder is enough. Paid-ads campaigns with several variants are where dedicated tools earn their price.

Hiring someone

Clutch's web design pricing page, updated September 21, 2026, lists US, Canadian and Australian agencies at $100 to $149 an hour and website-builder specialists at $25 to $49 an hour. A landing page is a small project, so ask for a fixed quote that includes copy, design, mobile layout and connecting the form.

A note on Leadpages

Leadpages' pricing page showed plan cards from Pro at $15 a month up to Optimize at $100, while the FAQ on the same page listed Pro at $29 up to Scale at $399. We do not know which applies at checkout, so check before you buy; our Leadpages guide tracks this.

Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain, and needs no credit card. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter, 250 credits); Pro is $50 and Max is $99.

Who wrote this and how

We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.

Start from a template

Sources

Carrd: Pro plans (Checked Oct 28, 2026)
Unbounce: Pricing (Checked Oct 28, 2026)
Leadpages: Pricing (Checked Oct 28, 2026)
Clutch: Web design pricing (updated Sept 21, 2026) (Checked Oct 28, 2026)
We.Inc: Pricing (Checked Sept 25, 2026)

Frequently asked questions