Unbounce pricing

Guides online quote different Unbounce prices. Here are the figures from its own pricing page as of September 2026, and what to check before you pay.

We.Inc is free to start, no credit card. AI building from $20/mo.

The short answer

Unbounce is a paid landing-page tool. Its pricing page listed Starter $22, Build $74, Experiment $112 and Optimize $187 a month billed annually ($29, $99, $149 and $249 month to month), US, as of September 2026.

Before you compare, write down how many landing pages, visitors and domains you need a month. Those limits decide which plan you really pay for.

Unbounce at a glance

Unbounce
Plan pricesStarter $22/mo billed annually ($29 monthly), as of September 2026; Build $74, Experiment $112, Optimize $187
Best forMarketing teams testing landing pages for paid campaigns
Check firstVisitor, page and domain limits on each plan

We have no dated copy of this vendor's plan prices, so we do not quote them. Check the vendor's pricing page for current plans before you buy.

Pros and cons

Unbounce

Best for: Marketing teams running paid campaigns

Price: Starter $22/mo billed annually ($29 monthly), as of September 2026

Pros: Built for landing pages and campaigns; Aimed at testing page versions; Works with common marketing tools

Cons: Paid only; An expensive way to get a simple website; Plan limits need checking against your traffic

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

Verdict by buyer

A marketing team running paid campaigns that tests page versions: Unbounce is built for that; pick the plan whose visitor and page limits cover your busiest month. A small business that wants one page with a lead form: a website builder or a cheaper one-page tool costs less. Someone who wants the page written from a description: look at an AI website builder.

First-year, renewal and three-year cost

We have no dated copy of Unbounce's plan prices, so we do not quote a figure. Work it out yourself in two minutes: take the plan you need from unbounce.com/pricing, note the billing basis (monthly or yearly) and the price it renews at, then add up year one, year two and year three. Add your domain for each year and any paid add-ons or extra seats. If your traffic could push you past a plan's visitor limit, price the next plan up as well.

Put the figures into our website cost calculator to see the total next to other builders. Keep the vendor's fees and your own assumptions (such as how many seats or pages you will need) in separate lines so you can see which part could change.

A five-task test to run before you pay for Unbounce

We have not run this test ourselves, so here it is as a checklist. Give Unbounce the same job you would give any landing-page tool: one lead-generation page for a single offer, such as a free consultation.

1. Build the page with a headline, three benefits and one call to action. 2. Add a form with labelled fields, then fill it in with only a keyboard to check it is accessible. 3. Submit a test lead and check the thank-you message and where the lead arrives. 4. Check the page on a phone. 5. Connect your own domain and confirm it loads with a padlock.

Note which plan each step needed and whether any visitor, page or domain limit applied. That is the plan you would really pay for. When the page is live, run it through our free website grader to check search basics and speed.

Ownership, integrations and moving away

Unbounce hosts your pages on your domain. Send leads to an email or CRM tool you control so your list stays yours. Pages are built in Unbounce's editor, so plan to rebuild them if you leave; check its help centre for current export options.

When Unbounce wins, and when it does not

Unbounce wins when landing pages are central to paid marketing and you test them often. It is more than most small businesses need for a website.

Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain, and needs no credit card. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter, 250 credits); Pro is $49 and Max is $99.

Who wrote this and how

We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.

Start from a template

Sources

Frequently asked questions

How much does Unbounce cost?

Its pricing page listed Starter $22, Build $74, Experiment $112 and Optimize $187 a month billed annually ($29, $99, $149 and $249 month to month), US, as of September 2026.

Does Unbounce have a free plan?

Check unbounce.com/pricing for current plans and trials.

How do I work out Unbounce's three-year cost?

Take the plan that covers your visitors and pages, multiply by 36 months (or three yearly payments), and add your domain and the email or CRM tool your leads go to.

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