Website redesign cost: what agencies charge and what drives it

A redesign costs whatever the hours add up to. Here are published rates and the decisions that move the total most.

We.Inc is free to start, no credit card. AI building from $20/mo.

How much does a website redesign cost?

Clutch's web design pricing page, updated September 21, 2026, says most web design projects reviewed on Clutch cost less than $10,000, with agency projects typically ranging from $2,000 to $100,000. Its reported average was $38,105 over about seven months, pulled up by large projects.

Hourly rates set most of the price: Clutch lists $100 to $149 an hour for agencies in the US, Canada and Australia, $50 to $99 in the UK, and $25 to $49 for specialists in builders such as Wix, Squarespace, WordPress and Webflow.

Web design rates by location (Clutch, updated September 21, 2026)

Typical hourly rate
US, Canada, Australia$100 to $149
UK$50 to $99
Ukraine, Poland, Spain, Mexico$25 to $49
India, PhilippinesUnder $25
Website-builder specialists$25 to $49

Rates and averages from Clutch's web design pricing page (updated September 21, 2026, read October 28, 2026). They are published ranges, not quotes.

Pros and cons

Agency redesign

Best for: Sites with many pages, integrations or a new brand

Price: Clutch: US agencies $100 to $149 an hour; most projects under $10,000

Pros: Strategy, design and build from one team; Project management included

Cons: Highest cost; Months, not weeks

Builder specialist

Best for: Small business sites on Wix, Squarespace, WordPress or Webflow

Price: Clutch: $25 to $49 an hour

Pros: Lower rate; Works within the platform you already pay for

Cons: Limited to that platform; Less help with content and strategy

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

What drives the cost

Page count, custom design versus a template, new copy and photos, integrations such as booking or a store, and moving old content all add hours. The single biggest saving is reusing what works: keeping your structure and content and changing the design costs far less than starting again.

Do not lose your search traffic

A redesign that changes page addresses without redirects can lose the search traffic the old site earned. Make a list of current pages and their traffic before you start, keep addresses where possible, and redirect any that change. Ask whoever does the work to include this in the quote.

Cheaper routes

If the site is small, a new template on your current builder plus a day of a specialist's time may be enough. Another route is to have AI draft the new design from your current content and then edit it yourself.

Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain, and needs no credit card. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter, 250 credits); Pro is $50 and Max is $99.

About these figures

These ranges come from Clutch's published pricing page, based on its agency directory and client reviews; Clutch did not state the sample size behind the averages. They are a guide, not quotes.

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Sources

Frequently asked questions

What is the average cost of a website redesign?

Clutch reports most web design projects reviewed on its site cost less than $10,000, with an overall average of $38,105 pulled up by large projects (page updated September 21, 2026).

How much do web designers charge per hour?

Clutch lists $100 to $149 an hour for agencies in the US, Canada and Australia, and $25 to $49 for website-builder specialists.

How long does a website redesign take?

Clutch's average project ran about seven months; small sites on a builder can be done in days or weeks.

Will a redesign hurt my SEO?

It can if page addresses change without redirects. Keep addresses where possible and redirect the rest.

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