Wix Studio pricing for agencies: cost per client site vs white-label

Wix Studio is Wix's platform for agencies and freelancers. The number that matters is what each client site costs you, and what you can charge for it.

We.Inc is free to start, no credit card. AI building from $20/mo.

The short answer

Wix Studio sells plans per client site. On September 28, 2026 its plans page did not show us the price table, and the main Wix plans page lists the standard Wix plans rather than Studio's, so we do not quote a Studio figure. Check wix.com/studio/plans for today's prices.

The agency sum is simple: Studio site plan per client, times your number of clients, plus any workspace or team costs, against what you bill each client. A white-label builder turns that around: you pay one wholesale plan and resell sites under your own brand.

Two ways an agency pays for client sites

	Wix Studio	White-label builder
What you pay for	A site plan per client site	One reseller plan covering your clients' sites
Brand clients see	Your work, on Wix's platform	Your brand on the editor and dashboard
Who bills the client	You, or the client pays Wix directly	You set and collect the price
Price	Check wix.com/studio/plans (not shown to us Sept 28, 2026)	See We.Inc's white-label pricing page

Where a vendor's page blocked our check on September 28, 2026 we say so instead of quoting a figure. Confirm every price on the vendor's page before you buy.

Pros and cons

Wix Studio

Best for: Agencies that design custom sites and want Wix's hosting and apps

Price: Per-site plans; price table not shown to us on Sept 28, 2026. Check wix.com/studio/plans

Pros: Built for agency workflows and client handover; Large app market from Wix; Design control beyond the standard Wix editor

Cons: Cost grows with every client site; Clients see the Wix platform; We could not verify current prices

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

Verdict by buyer

A design agency building bespoke sites for a few high-value clients: Wix Studio fits, since per-site cost is small next to the project fee. An agency or reseller with many small clients on monthly retainers: a white-label builder keeps your brand in front and your cost flat. A freelancer with one or two clients: compare Studio against a standard website builder plan.

Work out your cost per client

Take the Studio site plan your typical client needs from wix.com/studio/plans. Multiply by 12 for a yearly cost per client and by your client count. Add workspace or team costs if your plan has them. Divide what you charge each client per year by that cost for your margin.

For example, if a site plan cost X a month and you had 20 clients, your yearly platform bill would be 240 times X. Our reseller margin calculator does this sum for any figures.

Does the Wix pricing guide cover Studio?

No. Our Wix pricing guide covers the standard Wix plans for a single business site. This page is for agencies building sites for clients.

Ownership and moving away

Sites built on Wix Studio run on Wix. Moving a client away usually means rebuilding the pages elsewhere; the domain can be pointed anywhere. On We.Inc, sites are built in React and TypeScript and the code can be exported to GitHub.

Where We.Inc fits

We.Inc has a white-label reseller program where your clients see your brand. The white-label pages linked below explain what is included and what it costs.

Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain, and needs no credit card. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter, 250 credits); Pro is $49 and Max is $99.

Who wrote this and how

We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.

Start from a template

Sources

Wix Studio: Plans (price table not shown to us) (Checked Sept 28, 2026: prices could not be read)
Wix: Plans (wix.com/plans) (Checked Sept 25, 2026)
We.Inc: Pricing (Checked Sept 25, 2026)

Frequently asked questions

How much does Wix Studio cost?

Wix Studio's plans page did not show us its price table on September 28, 2026, so we do not quote a figure. Check wix.com/studio/plans.

Is Wix Studio priced per site?

Yes, Studio sells plans for client sites. Your bill grows with each client site you publish.

Is Wix Studio the same as Wix?

No. Wix Studio is Wix's platform for agencies and freelancers. The standard Wix plans are covered in our Wix pricing guide.

Is white-label cheaper than Wix Studio?

It depends on client count. With many small clients, one reseller plan often beats a site plan per client. Run both through our reseller margin calculator.

Is this guide sponsored?

No. We.Inc runs a white-label program, so read with that in mind; we do not quote prices we could not verify.