Wix Studio vs Webflow: which should your agency use?

Both are aimed at professionals who build sites for clients. Wix Studio packages collaborators, CMS capacity and backend compute by plan. Webflow sells lean site plans and charges for extras. The better pick depends on how your agency works.

Wix Studio or Webflow for client work

Wix Studio's site plans, billed yearly, are Basic $12, Standard $20, Plus $32 and Elite $149 a month, with an Enterprise tier on request. Payments start on Standard, collaborator seats rise from 3 to 100, and CMS capacity grows from 1,500 items to 10 million. All plans include AI responsive design and advanced dev tools.

Webflow's site plans are Basic $15 and Premium $25 a month per site billed yearly, plus tax. Basic has no CMS; Premium adds the CMS, site search and code components. Analytics, A/B testing and localization are paid add-ons, and code export needs a Workspace plan.

Agencies that would rather generate sites than hand-build them can also look at We.Inc, where white label pricing is tailored to the agency's volume and given on a 30-minute demo. Its standard plans begin with a free tier of three template sites without AI.

Agency-relevant limits on each platform

	Wix Studio	Webflow	We.Inc
Site plans (yearly)	Basic $12, Standard $20, Plus $32, Elite $149	Basic $15, Premium $25 per site, plus tax	Paid from $20 (Starter); white label by tailored quote
CMS	1,500 to 10,000,000 items by plan	Premium only	CMS collections, edited without AI credits
Collaborators	3, 5, 10 or 100 by plan; unlimited on Enterprise	Workspace plans for teams	Collaborators on projects
Accept payments	Standard and above	Not compared here	Store panel with the client's own Stripe
Money-back period	14 days	Not stated on the pricing page	Not stated
Code export	No site export	Workspace plans; CMS and ecommerce content excluded	Full project ZIP; GitHub push on Max

Prices as of October 2026 from the Wix Studio, Webflow and We.Inc pricing pages (linked in sources), US dollars per month on yearly billing before tax.

Pros and cons

Wix Studio

Best for: Agencies that want CMS capacity, seats and backend compute included in one plan per client

Price: Basic $12, Standard $20, Plus $32, Elite $149 per month billed yearly; Enterprise on request (October 2026)

Pros: Cheapest entry plan of the two at $12 a month; Generous CMS item quotas and backend containers on higher plans; Concurrent editing, version management and design libraries for teams

Cons: Basic cannot accept payments; Clients cannot take the site's code to another host

Webflow

Best for: Design-led studios that want precise visual control and a path to exported code

Price: Per site, yearly: $15 for Basic or $25 for Premium each month, with tax added at checkout (checked October 2026)

Pros: Fine-grained control over classes, layouts and breakpoints; Premium bandwidth can scale from 50 GB to 2.5 TB; Code export available on Workspace plans

Cons: No CMS on Basic, so most client sites need Premium; Optimize, Analyze and Localize are billed separately

We.Inc

Best for: Agencies that want to resell AI-built sites under their own brand

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: White label with a branded client dashboard, priced on a 30-minute demo; Clients get a branded dashboard, and billing runs on Stripe Connect; Every project can be downloaded as a React and TypeScript ZIP

Cons: A smaller ecosystem than either rival; Less pixel-level design tooling than Webflow

Pricing a ten-client portfolio

Take ten client sites that each need a CMS. On Webflow that means ten Premium plans at $25 a month yearly, or $3,000 a year before tax and add-ons. On Wix Studio, ten Standard plans at $20 come to $2,400 a year and include payments, 5 collaborators and 4,000 CMS items each; ten Basic plans at $12 would be $1,440 if clients do not sell.

We.Inc quotes white label per agency on a demo, so put that quote next to these per-site totals. The comparison is not exact, because the build approach differs, but it shows how per-site pricing adds up for agencies.

Handing a finished site to a client

Wix Studio's plans are built around collaborators: a client can be added as one of the 3 to 100 seats on their site, and higher plans add customer care priority and dedicated data infrastructure. Concurrent editing and version history help when agency and client work on the same site.

Webflow handover usually means the client's site sits on its own site plan, with editing access arranged through Webflow's workspace and seat options. Check Webflow's current seat pricing for your team size, as it was not part of the site plan prices we compared.

Whichever platform you use, keep domains in the client's own registrar account and record who pays each plan. That makes a later handover or platform change far less painful for both sides.

Webflow is the better fit when

Your designers think in CSS and want the output to match a design system exactly. Clients may later want to self-host, and you are willing to rebuild forms and CMS content outside Webflow. You build mostly marketing sites where Premium's CMS and site search cover the needs.

Wix Studio is the better fit when

Clients need to sell, take payments or run large content catalogues, and you want those limits clearly packaged per plan. You value backend containers and data request quotas for custom functionality. You want a lower monthly price per client site.

Moving client sites between the two

Webflow's help center says exported code leaves out CMS content, user accounts, ecommerce data and code components, and that forms and site search do not work off Webflow. Collection content can be downloaded separately as CSV. Wix Studio offers no code export; Wix's help center covers CSV downloads for CMS collections, products and contacts, but not blog posts.

Any move between them is a rebuild of the design, plus CSV imports for structured content. Keep each client's existing URLs and recreate the same paths on the new platform to protect their search traffic.

We.Inc can rebuild an editable version of a client site from its address, provided you own it or have the client's permission, with the same structure and content as a starting point.

Start from a template

Sources

Wix Studio: Plans (2026-10-17)
Wix Help Center: exporting blog posts to other platforms (2026-10-17)
Webflow: Pricing (2026-10-17)
Webflow Help Center: Export your site code (2026-10-17)
We.Inc: Pricing (2026-10-17)

Frequently asked questions

Is Wix Studio cheaper than Webflow?

Per site, usually yes. Wix Studio Basic is $12 a month on yearly billing and Standard, which accepts payments, is $20. Webflow Basic is $15 but has no CMS, so most client sites need Premium at $25 a month plus tax. Webflow's add-ons for analytics, testing and translation add to that.

Can clients edit their own sites on each?

Yes. Wix Studio includes 3 to 100 site collaborators depending on plan, with unlimited collaborators on Enterprise. Webflow arranges editor access through its workspaces and seats. We.Inc clients edit by clicking on the page or asking in chat, and white label clients get a dashboard branded as your agency.

Can I export a Wix Studio site?

Not as working code. Wix offers CSV exports for CMS collections, store products and contacts, and its help center says blog posts cannot be exported. Webflow exports HTML, CSS and JavaScript on Workspace plans, though without CMS or ecommerce content. We.Inc downloads the full project as a ZIP on any plan.

Does Wix Studio have a money-back guarantee?

Yes. Wix Studio's plans page lists a 14-day money-back guarantee on its Premium plans, with prices shown for yearly subscriptions paid in full and taxes added by billing address. Webflow's pricing page did not state a refund window when we read it, so check its terms before buying.

Which is better for large CMS sites?

Wix Studio publishes clear CMS item quotas: 1,500 on Basic, 4,000 on Standard, 20,000 on Plus and 10 million on Elite. Webflow puts its CMS on Premium and offers bandwidth tiers up to 2.5 TB. For very large content sites, compare those quotas with your item count before choosing.

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