Both are aimed at designers and agencies building client sites. Wix Studio brings Wix's business apps and a simpler handover; Webflow brings precise layout control and a deeper CMS.
Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.
Pick Wix Studio if your clients need bookings, stores or events and you want them to edit in a friendly editor. Pick Webflow if you want precise control over layout and a strong CMS for content-heavy marketing sites.
Webflow site plans are Basic $15 and Premium $25 a month billed yearly (checked September 2026), plus seats for extra editors. Wix Studio sites use Wix's premium site plans; we did not check the Studio plan page for this comparison, so see wix.com/studio/plans.
We.Inc builds client sites from a description, with a white-label plan from $99/mo for 25 client sites. Free for 3 template sites; AI from $20/mo.
| Wix Studio | Webflow | We.Inc | |
|---|---|---|---|
| Built for | Agencies and freelancers building on Wix | Designers and agencies wanting precise control | Owners and agencies who want AI to build the site |
| Plans | See wix.com/studio/plans (not checked for this page) | Basic $15, Premium $25 per month ($39 billed monthly), plus paid seats for extra editors | Starter $20, Pro $50, Max $99 per month; white label from $99/mo |
| Free plan | Check Wix Studio's current terms | Yes, Starter on a webflow.io address | Yes: 3 template sites, we.inc address, no AI |
| Client handover | Clients edit in Wix; partner program perks | Client editor seats (paid) | Clients edit by clicking or in chat |
| Export | No | HTML and CSS; CMS stays behind | Yes, export to GitHub |
Webflow prices checked September 2026 on its pricing page, in US dollars. Wix Studio prices are not quoted because we did not check them for this page; confirm both on the vendors' own pages.
Best for: Agencies whose clients need Wix's business apps and an easy editor
Price: See wix.com/studio/plans for Wix Studio's current plans (not quoted here)
Pros: Wix's app market: bookings, stores, events; Responsive design tools for designers; Partner program with perks and revenue share
Cons: No code export; Clients see and pay Wix; not white label; Less CMS depth than Webflow
Best for: Designers and agencies who want precise control and a strong CMS
Price: Basic $15, Premium $25 per month ($39 billed monthly), plus paid seats for extra editors
Pros: Precise visual layout control; Strong CMS; Exports HTML and CSS; Free plan on a webflow.io address
Cons: Steeper learning curve; Editor seats cost extra; CMS content does not export with the code
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
An agency building sites for local businesses that need bookings or a shop: Wix Studio. A design studio building custom marketing sites with lots of structured content: Webflow. A freelancer who wants the lowest price per site with a known figure today: Webflow Basic. An agency that wants AI to write each client site: We.Inc.
Plan fees only, billed yearly at the prices checked September 2026 and assuming no change: Webflow Basic is $180 a year and $540 over three years per site; Premium is $300 and $900, plus editor seats. For Wix Studio, note the site plan your client needs on wix.com/studio/plans and multiply by the years and the number of client sites.
We.Inc, for comparison: the free plan costs nothing but has no AI and no custom domain. Starter, which adds AI building and custom domains, is $20 a month: $240 for the first year and $720 over three years at today's price.
Designer and agency tools are easy to judge on a demo and hard to judge on a real client job. Give Wix Studio or Webflow the same small brief: a studio or client website with a projects collection, three reusable service pages and a client who edits it after launch.
1. Set up a projects collection (title, image, summary) and add five entries. 2. Build one service page, then reuse its layout for two more and note how much you had to redo. 3. Invite the client as an editor and check what they can change, and what that seat costs. 4. Connect a custom domain and confirm it loads with a padlock. 5. Export whatever the tool lets you export and note what stays behind.
Write down which plan each step needed, including editor seats. That is the real monthly cost of a client site.
Wix Studio sites cannot be exported to run elsewhere, so leaving means rebuilding. Webflow exports HTML and CSS, but CMS content and hosting features stay behind; CMS items can go out as CSV. Neither imports the other's pages. Wix leans on its App Market; Webflow on integrations and custom code.
Wix Studio wins on built-in business apps and easy client editing. Webflow wins on layout control and CMS depth. We.Inc is an option if you would rather describe the business and have AI write the first version: free for 3 template sites on a we.inc address without AI, and AI building with custom domains from $20 a month.
We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.
Wix Studio is Wix's platform for agencies and designers and replaced Editor X. Sites built in it run on Wix.
Wix Studio suits agencies whose clients need Wix apps and an easy editor. Webflow suits agencies building custom, content-heavy sites.
No. Wix Studio sites run on Wix. Webflow can export HTML and CSS, but not the CMS.
Webflow Basic is $15 a month per site billed yearly (checked September 2026), plus editor seats. Check wix.com/studio/plans for Wix Studio's current site plans and compare per client site.
No. The free plan publishes up to 3 template sites on a we.inc address. AI building starts on Starter at $20/mo.
Sign up free and publish your first site today.
How we research, test and update this page: our editorial policy. We.Inc is our own product.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.