GoHighLevel pricing

HighLevel is priced per agency, not per client, so the number that matters is what it costs for each client you serve.

We.Inc is free to start, no credit card. AI building from $20/mo.

The short answer

As of September 2026, HighLevel's pricing page lists Starter at $97 a month (3 sub-accounts), Unlimited at $297 (unlimited sub-accounts) and Founder at $497 (unlimited sub-accounts plus SaaS mode), or $970, $2,970 and $4,970 a year. Enterprise is custom. There is a 14-day free trial and no long-term contract.

Usage-based charges for phone, SMS, email and AI apply on every plan. On Unlimited and Founder you can rebill those to clients.

HighLevel plans (as of September 2026)

	Starter	Unlimited	Founder
Monthly	$97	$297	$497
Yearly	$970	$2,970	$4,970
Sub-accounts (clients)	3	Unlimited	Unlimited
SaaS mode (resell as your own software)	No	No	Yes
Usage fees (phone, SMS, email, AI)	Extra	Extra, can rebill	Extra, can rebill

Prices as shown on the vendor's own pricing page on September 28, 2026, in US dollars. Vendors change prices often, so confirm on their page before you buy.

Pros and cons

HighLevel (GoHighLevel)

Best for: Agencies selling CRM, funnels, messaging and automation to clients

Price: Starter $97, Unlimited $297, Founder $497 a month (as of September 2026), plus usage

Pros: CRM, pipelines, funnels, calendars, SMS and email in one place; Unlimited sub-accounts from the $297 plan; SaaS mode on Founder to resell under your brand; 14-day free trial

Cons: Usage fees on top of the plan; A lot to learn and set up per client; Expensive if you only need websites; Starter caps you at 3 clients

We.Inc white-label

Best for: Agencies that mainly sell websites under their own brand

Price: See /white-label/pricing for current plans

Pros: Clients build and edit sites under your brand; AI builds a site from a description; Your own domain and branding

Cons: Websites only: no CRM, SMS, calendars or automation; Not a replacement for HighLevel's marketing tools

Cost per client, before usage

Plan fee divided by clients, paying monthly. 3 clients on Starter: $97 / 3 = $32.33 each. 10 clients on Unlimited: $297 / 10 = $29.70 each. 25 clients: $11.88 each. 50 clients: $5.94 each. On Founder, 10 clients is $49.70 each and 50 clients is $9.94 each.

Billed yearly, Unlimited is $2,970, or $247.50 a month; at 25 clients that is $9.90 each. Moving from Starter to Unlimited pays off once you pass about 9 clients, because 9 x $32.33 is close to $297.

Add usage on top. Messaging-heavy clients cost more; if you are on Unlimited or Founder, set a rebilling markup so usage is paid by the client rather than eaten by your margin.

Three-year cost

Plan fees only, billed yearly and assuming no price change: Starter $2,910, Unlimited $8,910, Founder $14,910. Monthly: $3,492, $10,692 and $17,892. Usage charges and any extra tools are on top.

Verdict by buyer

An agency selling lead generation, follow-up and automation retainers: HighLevel Unlimited is built for that, and Founder if you want to resell it as your own software. A freelancer testing the model with a few clients: Starter, then move up past about 9 clients. An agency whose product is mostly websites: a white-label website builder is a narrower tool at a lower cost; see our GoHighLevel website builder alternative page and the white-label pricing page.

Ownership and moving away

Client contacts can be exported from HighLevel, but funnels, automations and sites are built in its system and have to be rebuilt elsewhere. Keep each client's domain in the client's own name so either of you can move it.

Where We.Inc fits, and where it does not

We.Inc's white-label program lets agencies offer AI-built websites under their own brand. It does not have a CRM, SMS, email campaigns, calendars or automation, so it is not a like-for-like swap for HighLevel. Some agencies use both: HighLevel for marketing, a website builder for the site.

If you only need the website part of GoHighLevel

GoHighLevel's $97 to $497 a month pays for a whole marketing stack: CRM, pipelines, SMS, email, calendars and funnels. For an agency running all of that for clients, the price makes sense. For a business owner who mostly wanted a good website, most of that bill goes on tools they will never open.

We.Inc does the website part only: describe the business and the AI writes the site, then publish it on your own domain from $20 a month (Starter, 250 credits). It is not a CRM and does not send SMS or email campaigns, so if you need those, GoHighLevel or a dedicated CRM is still the answer.

Who wrote this and how

We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.

Start from a template

Sources

HighLevel: Pricing (Checked Sept 28, 2026; re-checked Oct 28, 2026)
We.Inc: Pricing (Checked Sept 25, 2026)

Frequently asked questions

How much does GoHighLevel cost?

As of September 2026: Starter $97, Unlimited $297 and Founder $497 a month, or $970, $2,970 and $4,970 a year. Usage-based charges for phone, SMS, email and AI are extra.

Which GoHighLevel plan has SaaS mode?

Founder, at $497 a month as of September 2026.

How many clients can I have on GoHighLevel Starter?

Three sub-accounts. Unlimited and Founder allow unlimited sub-accounts.

What does GoHighLevel cost per client?

On Unlimited at $297 a month: $29.70 per client at 10 clients, $11.88 at 25 and $5.94 at 50, before usage charges.

Does GoHighLevel have a free trial?

Yes, 14 days with full access to the chosen plan, according to its pricing page.

Is there a cheaper option if I only sell websites?

A white-label website builder covers websites without the CRM and messaging tools. See our white-label pages for what We.Inc offers and its current prices.