HighLevel is priced per agency, not per client, so the number that matters is what it costs for each client you serve.
We.Inc is free to start, no credit card. AI building from $20/mo.
As of September 2026, HighLevel's pricing page lists Starter at $97 a month (3 sub-accounts), Unlimited at $297 (unlimited sub-accounts) and Agency Pro at $497 (unlimited sub-accounts plus SaaS mode), or $970, $2,970 and $4,970 a year. Enterprise is custom. There is a 14-day free trial and no long-term contract.
Usage-based charges for phone, SMS, email and AI apply on every plan. On Unlimited and Agency Pro you can rebill those to clients.
| Starter | Unlimited | Agency Pro | |
|---|---|---|---|
| Monthly | $97 | $297 | $497 |
| Yearly | $970 | $2,970 | $4,970 |
| Sub-accounts (clients) | 3 | Unlimited | Unlimited |
| SaaS mode (resell as your own software) | No | No | Yes |
| Usage fees (phone, SMS, email, AI) | Extra | Extra, can rebill | Extra, can rebill |
Prices as shown on the vendor's own pricing page on September 28, 2026, in US dollars. Vendors change prices often, so confirm on their page before you buy.
Best for: Agencies selling CRM, funnels, messaging and automation to clients
Price: Starter $97, Unlimited $297, Agency Pro $497 a month (as of September 2026), plus usage
Pros: CRM, pipelines, funnels, calendars, SMS and email in one place; Unlimited sub-accounts from the $297 plan; SaaS mode on Agency Pro to resell under your brand; 14-day free trial
Cons: Usage fees on top of the plan; A lot to learn and set up per client; Expensive if you only need websites; Starter caps you at 3 clients
Best for: Agencies that mainly sell websites under their own brand
Price: See /white-label/pricing for current plans
Pros: Clients build and edit sites under your brand; AI builds a site from a description; Your own domain and branding
Cons: Websites only: no CRM, SMS, calendars or automation; Not a replacement for HighLevel's marketing tools
Plan fee divided by clients, paying monthly. 3 clients on Starter: $97 / 3 = $32.33 each. 10 clients on Unlimited: $297 / 10 = $29.70 each. 25 clients: $11.88 each. 50 clients: $5.94 each. On Agency Pro, 10 clients is $49.70 each and 50 clients is $9.94 each.
Billed yearly, Unlimited is $2,970, or $247.50 a month; at 25 clients that is $9.90 each. Moving from Starter to Unlimited pays off once you pass about 9 clients, because 9 x $32.33 is close to $297.
Add usage on top. Messaging-heavy clients cost more; if you are on Unlimited or Agency Pro, set a rebilling markup so usage is paid by the client rather than eaten by your margin.
Plan fees only, billed yearly and assuming no price change: Starter $2,910, Unlimited $8,910, Agency Pro $14,910. Monthly: $3,492, $10,692 and $17,892. Usage charges and any extra tools are on top.
An agency selling lead generation, follow-up and automation retainers: HighLevel Unlimited is built for that, and Agency Pro if you want to resell it as your own software. A freelancer testing the model with a few clients: Starter, then move up past about 9 clients. An agency whose product is mostly websites: a white-label website builder is a narrower tool at a lower cost; see our GoHighLevel website builder alternative page and the white-label pricing page.
Client contacts can be exported from HighLevel, but funnels, automations and sites are built in its system and have to be rebuilt elsewhere. Keep each client's domain in the client's own name so either of you can move it.
We.Inc's white-label program lets agencies offer AI-built websites under their own brand. It does not have a CRM, SMS, email campaigns, calendars or automation, so it is not a like-for-like swap for HighLevel. Some agencies use both: HighLevel for marketing, a website builder for the site.
We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.
As of September 2026: Starter $97, Unlimited $297 and Agency Pro $497 a month, or $970, $2,970 and $4,970 a year. Usage-based charges for phone, SMS, email and AI are extra.
Agency Pro, at $497 a month as of September 2026.
Three sub-accounts. Unlimited and Agency Pro allow unlimited sub-accounts.
On Unlimited at $297 a month: $29.70 per client at 10 clients, $11.88 at 25 and $5.94 at 50, before usage charges.
Yes, 14 days with full access to the chosen plan, according to its pricing page.
A white-label website builder covers websites without the CRM and messaging tools. See our white-label pages for what We.Inc offers and its current prices.
Start for free and publish your first site today.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.