HighLevel gives agencies a CRM, funnels, automation and client sub-accounts. Here is how it holds up if websites are a big part of what you sell.
We.Inc is free to start, no credit card. AI building from $20/mo.
HighLevel is worth it for agencies selling marketing automation: CRM, funnels, email and SMS, booking calendars and workflows under one roof. Its pricing page listed Starter $97 (3 sub-accounts), Unlimited $297 and Agency Pro $497 a month (SaaS mode), or $970, $2,970 and $4,970 a year, as of September 2026, with a 14-day trial.
If your agency mainly sells websites, you would be paying for a lot of tools you do not use, and its site and funnel builder is built for lead capture more than for custom brand sites.
| Starter | Unlimited | Agency Pro | |
|---|---|---|---|
| Monthly | $97 | $297 | $497 |
| Yearly | $970 | $2,970 | $4,970 |
| Sub-accounts | 3 | Unlimited | Unlimited |
| Notable extras | Unlimited contacts and users | Rebilling | SaaS mode, automated sub-account creation, advanced API |
| Paid add-ons | White-label app $497/mo; AI Employee $50 to $97/mo; others $10 to $500/mo | Same | Same |
Prices as listed on each vendor's own page on September 28, 2026, in US dollars. Where a vendor lists no price or blocked our check we say so. Confirm on the vendor's page before you buy.
Best for: Agencies selling CRM, funnels and automation to many clients
Price: Starter $97, Unlimited $297, Agency Pro $497 a month; $970, $2,970, $4,970 a year (checked Sept 28, 2026)
Pros: CRM, funnels, email, SMS and calendars in one platform; Unlimited sub-accounts from Unlimited; SaaS mode on Agency Pro to resell under your brand; No long-term contract
Cons: A lot to learn and set up; Site builder aimed at funnels more than brand sites; AI tools carry usage charges; Branded mobile app is a $497 a month add-on
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
An agency selling lead generation and follow-up automation: HighLevel is a strong fit. An agency selling mostly websites and care plans: a white-label website builder is closer to what you sell. A solo marketer with one to three clients: Starter at $97 a month. An agency that wants to resell software under its own brand: Agency Pro, and read our note on SaaS mode versus a white-label website builder.
Plan fees only, on yearly billing at September 28, 2026 prices and assuming no change: Starter $970 a year, $2,910 over three years; Unlimited $2,970 and $8,910; Agency Pro $4,970 and $14,910. Add the white-label mobile app and you add $5,964 a year at $497 a month. Usage charges for AI tools, messaging and phone are extra and depend on your clients.
HighLevel's builder is designed for funnels and landing pages that feed its CRM, and for that job it is well connected: forms, calendars and automations work together. For a custom multi-page brand site with a distinctive design, many agencies use a dedicated website builder and connect HighLevel's forms or tracking to it.
We have not run this test ourselves, so here it is as a checklist.
1. Build a five-page site for a local service client (home, services, about, reviews, contact). 2. Connect the contact form to a pipeline and send a test lead. 3. Connect the client's own domain and confirm it loads with a padlock. 4. Hand the sub-account to a non-technical person and ask them to change a service and a photo. 5. Check every page on a phone and run it through a website grader.
Use the same rubric for every tool you try, HighLevel and We.Inc included. For each task give 2 points if it worked on the plan you intend to buy, 1 if it needed a higher plan, an add-on or several tries, and 0 if you could not do it. We have not published scores of our own because we have not run this test; the rubric is here so your comparison is fair.
Your clients' sites, funnels and contacts live inside HighLevel. Contacts can be exported; pages usually need rebuilding elsewhere. Keep client domains registered in the client's or your agency's name so they can be pointed at a new site.
We.Inc is a website builder with a white-label reseller program, not a CRM. Agencies that sell websites can use it alongside or instead of HighLevel; see the white-label pages for what is included.
Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain, and needs no credit card. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter, 250 credits); Pro is $50 and Max is $99.
We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.
For agencies selling marketing automation to many clients, often yes. For agencies selling mainly websites, it can be more platform than you need.
HighLevel listed Starter $97, Unlimited $297 and Agency Pro $497 a month, or $970, $2,970 and $4,970 a year, as of September 2026.
It is built for funnels and landing pages connected to its CRM. For custom brand sites, many agencies pair it with a dedicated website builder.
Yes, 14 days, with no long-term contract, according to its pricing page in September 2026.
An Agency Pro feature that lets you resell HighLevel to clients under your own brand, with automated sub-account creation.
No. We.Inc makes a competing website builder with a white-label program, so we link our sources and say where HighLevel is the better choice.
Start for free and publish your first site today.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.