Lovable review: fast for app prototypes, harder to budget for a business website

Lovable turns a chat into a working web app. Here is who it suits, how the credits work, what it costs and what to check before you pay.

We.Inc is free to start, no credit card. AI building from $20/mo.

The verdict

Lovable (lovable.dev, often typed as "loveable") is an AI app builder: you describe a web app in a chat, it writes the React code, and you keep chatting to change it. Our verdict: it is one of the quickest ways to get a working app prototype, but its credit-based pricing makes it harder to budget for than a website builder.

Lovable is built for turning an idea into a working web app from a chat, and it suits founders and makers prototyping products. Pricing is by credits shared across a workspace, with no per-seat charge: free with 5 build credits a day (up to 30 a month), then Pro at $25 and Business at $50 a month, each starting at 100 monthly credits, as listed on lovable.dev/pricing on September 25, 2026.

The catch is predictability: the credits a request uses vary with its size, so the monthly cost of getting a site right is hard to know in advance. If what you need is a marketing website for a business, a website builder is usually simpler.

Lovable at a glance

	Lovable
Price (as listed Sept 25, 2026)	Free (5 build credits a day, up to 30 a month); Pro $25 a month (100 credits); Business $50 a month (100 credits)
Free plan	Yes, on lovable.app addresses
Custom domain	Pro and Business
Members	Unlimited on every plan, sharing one credit pool
Best for	Founders and makers prototyping web apps from chat
Watch out for	Credit use per request varies; monthly credits expire two months after they are issued

Prices checked September 2026 (September 25) on each vendor's own pricing page, in US dollars. Vendors change prices often, so confirm on their page before you buy.

Pros and cons

Lovable

Best for: Founders and makers prototyping web apps from chat

Price: Free (5 build credits a day, up to 30 a month); Pro $25 a month (100 credits); Business $50 a month (100 credits)

Pros: Good at turning an idea into a working React app quickly; No per-seat pricing; members share one credit pool; Plan Mode lets you plan before spending build credits; Free plan to try it

Cons: Credit cost per request varies, so bills are hard to predict; Credits are not refundable; Monthly credits expire two months after they are issued; App-first, so a plain business website can be more tool than you need

We.Inc

Best for: Business owners who want a finished website written from a description

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

What the Lovable app is, in plain terms

Lovable runs in the browser; there is nothing to install. You type what you want, such as a booking tool or a dashboard, and it produces a working app with pages you can click through. Behind it is ordinary React code, which you can sync to GitHub. For logins and data it offers its own backend, Lovable Cloud, and it also works with Supabase. You publish to a lovable.app address, or to your own domain on a paid plan.

It is not a page-layout tool in the style of Wix or Squarespace. You mostly steer it with words, and the result is software you own rather than a hosted template.

Lovable plans in brief

There are four plans: Free, Pro, Business and Enterprise. Free gives a small daily credit allowance to try it, Pro adds custom domains and more credits for individuals and small teams, Business adds controls for larger teams, and Enterprise is priced by contract. Every plan lets you add teammates without per-seat fees. For the full price list, credit tiers and free-credit details, see our Lovable pricing guide.

Verdict by buyer

A founder testing a product idea: Lovable is a strong fit, starting on the free plan. A small team building an app together: a good fit, because members are unlimited and share credits, as long as someone watches the credit pool. A business that needs a marketing website with pages, a contact form and a custom domain: a website builder is usually the simpler route. A developer who wants to work in their own editor: check Lovable's GitHub options, or look at a code editor with AI built in.

What Lovable does well

Lovable is quick from idea to something clickable. You describe an app, it builds a working React front end, and you refine it in chat. Plan Mode lets you talk through a change before spending build credits on it, which helps on bigger edits. Because pricing is per workspace rather than per seat, adding teammates does not add to the bill.

Where Lovable falls short

Budgeting is the hard part. Lovable says Plan Mode costs 1 credit per message and Default Mode varies with the task, from about half a credit to under 2 credits in its own examples. Getting a design exactly right can take many requests, and each one spends credits. Monthly credits expire two months after they are issued and are not refundable. For a business that only needs a website, the app-building power is more than the job requires.

What Lovable costs: first year and three years

Using the monthly prices listed on September 25, 2026 and assuming they stay the same: Pro is $300 a year and $900 over three years; Business is $600 and $1,800. We could not confirm an annual discount on the page we read, so check lovable.dev/pricing for yours.

The real cost depends on credits. If a project needs more than a plan's monthly credits, you buy a top-up or move to a larger credit tier. That is why the test below counts credits rather than just features.

A five-task test to run before you pay for Lovable

AI builders charge by usage, so the useful question is how far a plan's credits go on a real job. Give Lovable the same small-business website brief you would give any other tool, then count the credits each step uses.

1. Ask for the first version from one paragraph describing the business. 2. Request five specific edits (a new section, a colour change, a price change, a new page and a text fix). 3. Submit the contact form and check where the entry goes. 4. Publish on a custom domain. 5. Check whether you can export or download the code and what you would need to host it elsewhere.

Write down how many credits steps 1 and 2 took. Divide the plan's monthly credits by that number and you have a rough idea of how many changes a month the plan supports for you.

How to score the test

Use the same rubric for every tool you try, so the result is fair and We.Inc gets no head start. For each task give 2 points if it worked within your plan's credits, 1 if it needed a top-up or several retries, and 0 if you could not do it. Record the credits used in tasks 1 and 2. We have not published scores ourselves because we have not run this test yet.

Ownership, support and moving away

Lovable builds real code, and it offers GitHub integration for working with that code outside Lovable. Apps can run on Lovable Cloud, which spends credits for hosting and in-app AI features, so an app that relies on it depends on Lovable's backend. Before you build something you may need to move, check Lovable's docs for what the GitHub sync includes and what you would need to host the app elsewhere.

Who should pick something else

If you want a finished business website written from a description, with predictable monthly pricing, a website builder is a better match.

Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain, and needs no credit card. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter, 250 credits); Pro is $49 and Max is $99.

Who wrote this and how

We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.

Start from a template

Sources

Lovable: Pricing (Checked Sept 25, 2026)
We.Inc: Pricing (Checked Sept 25, 2026)

Frequently asked questions

What is Lovable?

Lovable is an AI app builder at lovable.dev. You describe an app in a chat and it writes a working React app, which you can refine by chatting, publish, and sync to GitHub.

Is it Lovable or Loveable?

The product is spelled Lovable, at lovable.dev. Searches for "loveable", "lovabel" or "loveable app" refer to the same tool.

Is Lovable good?

For prototyping web apps from a chat, yes: it is quick from idea to a working app and has no per-seat pricing. It is harder to budget for, because each request uses a varying number of credits.

How much does Lovable cost?

Lovable listed Free at $0 (5 build credits a day, up to 30 a month), Pro at $25 a month and Business at $50 a month, each starting at 100 monthly credits, on September 25, 2026.

Is Lovable good for a business website?

It can build one, but it is designed for apps. A website builder is usually simpler and more predictable in price for a business site with pages, a contact form and a custom domain.

Can I take my code out of Lovable?

Lovable offers GitHub integration for the code it builds. Check Lovable's docs for exactly what is included and what you need to host the app elsewhere.

Is this review sponsored?

No. We.Inc makes a competing product, so we link our sources, say where Lovable is the better choice and publish no test scores we have not measured.