Softr review: a strong portal builder that gets expensive as you grow

Softr turns your data into client portals and internal tools without code. Here is what it does well and where the costs climb.

We.Inc is free to start, no credit card. AI building from $20/mo.

The verdict

Softr is one of the most mature no-code tools for client portals and internal tools: you connect data (Airtable, Google Sheets or Softr's own database) and build logged-in pages on top. It is free to start, with paid plans at $19, $99 and $329 a month billed yearly.

It is a weaker fit for public marketing websites, and the jump from Basic to Pro means costs rise quickly once many people log in.

Softr at a glance

Softr
What it isNo-code builder for portals and internal tools on your data
PriceFree plan; Basic $19, Pro $99, Business $329 a month billed yearly ($25, $119, $395 month to month)
Extra domains$15 a month each, or $13 billed annually
Best forClient portals, directories, team tools
Watch out forApp user limits drive the plan you need

Prices checked September 2026 (September 25) on each vendor's own pricing page, in US dollars. Vendors change prices often, so confirm on their page before you buy.

Pros and cons

Softr

Best for: Teams building portals and internal tools on existing data

Price: Free plan; Basic $19, Pro $99, Business $329 a month billed yearly ($25, $119, $395 month to month)

Pros: Mature, reliable portal building; Connects to data you already have; Free plan that stays free; Workflows and AI credits included on paid plans

Cons: Basic to Pro is a $80 a month jump on yearly billing; Pricing grows with app users; Not designed for marketing websites

We.Inc

Best for: Businesses that need a public website or a custom web app from a description

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

What Softr does well

Softr is excellent at the specific job of putting a login in front of data. Agencies use it to give clients a portal, small companies use it for inventory or HR tools, and it handles permissions (who sees which records) well without code.

Where Softr falls short

Design freedom is limited to Softr's blocks, and public-facing marketing pages feel secondary. Costs are shaped by app users and workflow runs, so a portal that succeeds can push you from $19 to $99 a month quickly.

Who should pick something else

If you need a public website, or an app with custom screens beyond blocks, an AI builder that writes real code gives more room.

Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain, and needs no credit card. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter, 250 credits); Pro is $49 and Max is $99.

Start from a template

Sources

Frequently asked questions

Is Softr good?

For client portals and internal tools, yes, it is one of the most established options. For marketing websites, a website builder is simpler.

How much does Softr cost?

Basic $19, Pro $99 and Business $329 a month billed yearly, or $25, $119 and $395 month to month, as listed on September 25, 2026.

Is Softr free?

Yes, Softr has a free-forever plan with limits.

Does Softr need Airtable?

No. It connects to Airtable and Google Sheets but also has its own database.

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