Wix Harmony: Wix's AI website builder, reviewed

Wix Harmony is Wix's hybrid editor: an AI agent called Aria generates and changes your site, and you fine-tune with drag and drop. It is not a separate product with its own price, which shapes how to judge it.

What Wix Harmony is and what it costs

In short: Wix Harmony is the AI website builder inside Wix, launched January 21, 2026. You describe what you want to an AI agent called Aria, then fine-tune by drag and drop. It has no price of its own; you pay for whichever Wix plan you pick, from the free plan up to $159 a month on yearly billing.

Wix describes Harmony as the place where prompting meets drag-and-drop editing. You start from a prompt or a template, then switch between asking Aria, its built-in AI agent, and editing by hand. Aria can generate pages, sections, images and custom components, carry out batch edits, and suggest changes such as a new tone, accessibility fixes or a section to add.

There is no separate Harmony price. Wix's own guide, published January 21, says the Harmony editor is included in every Wix plan, including the free plan. So the cost is simply the Wix plan you need: $0, or Light $17, Core $29, Business $39 and Business Elite $159 a month on yearly billing.

If you are comparing AI builders, We.Inc works differently: the AI writes the whole site or web app as React code from a chat, and you edit by clicking, asking or opening the code. Its free tier has three template sites with no AI; AI building starts at $20 a month.

Wix Harmony and We.Inc at a glance

	Wix Harmony	We.Inc
Price of the AI	Included in every Wix plan, free plan too	Paid plans from $20/mo with 250 credits on Starter
Plans you choose from	Free; Light $17, Core $29, Business $39, Business Elite $159 a month yearly	Free templates; Starter $20, Pro $49, Max $99
How editing works	Aria AI agent plus Wix drag and drop	Click on the page, ask in chat, or edit code
Business features	Checkout, bookings, courses and more from Wix's platform	Store with your own Stripe, CMS, contact forms, Cloud data
What you can take with you	CSV for products, contacts and CMS; no site export	Full React and TypeScript project as a ZIP

Prices as of October 2026 from Wix's plans page and Harmony pricing guide and from We.Inc's pricing page (linked in sources), in US dollars per month; Wix's figures are yearly rates that vary by country.

Pros and cons

Wix Harmony

Best for: People who want AI help but also want to drag every element into place themselves

Price: Included in every Wix plan, including free; paid Wix plans run $17 to $159 a month on yearly billing (October 2026, varies by country)

Pros: No extra charge for the AI editor on any plan; Aria can make many edits at once and suggest improvements; Sits on Wix's existing commerce, scheduling and marketing tools

Cons: Wix itself warns that AI can make mistakes and results need checking; The site stays on Wix; there is no code export

We.Inc

Best for: Someone who wants the AI to produce a complete site or web app they can own as code

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Builds web apps as well as sites, with database, logins and file storage in the Cloud panel; Download the project as a ZIP on any plan, or push to GitHub on Max; Paste a reference URL and ask for a similar structure for your business

Cons: The AI is not on the free plan, unlike Harmony; A smaller app marketplace than Wix

What Aria actually does inside the editor

On Wix's Harmony page, Aria is presented as a web design and business expert that knows your site. The listed tasks include generating on-brand pages, sections and images, handling complex or batch edits, adding a sales banner, helping connect a domain, and proposing improvements for conversions, accessibility or Google visibility.

Alongside the agent, Harmony keeps Wix's manual tools: fonts, colours and styling, background removal and image enhancement, scroll effects and animations, plus business features such as checkout, bookings and courses. The point is that you can move from an AI change to a hand edit without leaving the editor.

Paying for Harmony means paying for Wix

Because the editor is free on every plan, the useful question is which Wix plan your site needs. Light at $17 a month yearly gives 2 GB of storage and two collaborators but no payments. Core at $29 adds payments, basic eCommerce and scheduling. Business at $39 and Business Elite at $159 step up storage, eCommerce level and collaborators.

Prices exclude tax and Wix notes they vary by billing country. Premium plans carry a 14-day money-back guarantee, and most yearly plans include a one-year voucher for a new domain bought through Wix.

Wix Harmony pricing by plan

Free: $0, Harmony included, Wix address, Wix branding, no payments. Light: $17 a month yearly, your own domain, no payments. Core: $29 a month yearly, adds payments, basic eCommerce and scheduling. Business: $39 a month yearly, more storage and eCommerce. Business Elite: $159 a month yearly, the top tier. These are Wix's US yearly rates; tax is extra and prices differ by country, so check the plans page for yours.

A simple rule: if the site only needs to inform, Light is the cheapest way to get Harmony on your own domain. If it needs to take money or bookings, Core is the first plan that does.

Where Harmony is the better choice

You run a business that relies on Wix's built-in tools such as bookings, a store or courses, and want AI help on top of them at no extra cost. You enjoy adjusting layouts by hand and want AI for the first draft and repetitive edits. You want to try AI building on a free plan before spending anything; Harmony allows that and We.Inc does not.

Where We.Inc differs

We.Inc treats the AI as the builder rather than an assistant inside a canvas. It produces a full, editable site or web app in React and TypeScript, and you can keep working by clicking on the page, chatting, or using the code editor. That matters if you might want developers to take over, or host elsewhere, since the whole project downloads as a ZIP.

It also covers app-style needs through its Cloud panel: a database, user sign-up and login, file storage and edge functions. The trade-off is cost at the start: AI work needs a paid plan, from $20 a month.

Moving between Wix Harmony and We.Inc

A Harmony site is a Wix site, so Wix's export rules apply: CSV downloads for CMS collections, store products and contacts, and no export for blog posts according to Wix's help center. The design itself does not leave Wix.

To move a published Wix site you own to We.Inc, paste its address and ask for a rebuild; the result keeps the original layout and wording as a draft you can change. Ask it to keep your existing page paths so links and search listings still work, then connect your domain with one CNAME record.

Start from a template

Sources

Wix: Harmony (2026-10-17)
Wix Blog: How much does Wix Harmony cost in 2026? (2026-10-17)
Wix: Premium plans and free plan (2026-10-17)
Wix Help Center: exporting blog posts to other platforms (2026-10-17)
We.Inc: Pricing (2026-10-17)

Frequently asked questions

What is Wix Harmony?

Wix Harmony is Wix's AI website builder and editor, launched on January 21, 2026. It combines an AI agent called Aria, which builds and changes your site from plain-English requests, with Wix's drag-and-drop editing so you can adjust anything by hand.

How much does Wix Harmony cost?

Nothing extra. Wix says the Harmony editor is included in every plan, including the free plan. You pay only for the Wix plan you choose: $0, or Light $17, Core $29, Business $39 or Business Elite $159 a month on yearly billing in the US, with prices varying by country and tax added.

What is Aria in Wix Harmony?

Aria is the AI agent built into Harmony. Wix says it can generate pages, sections, images and custom components, handle complex and batch edits, and suggest improvements for tone, conversions, accessibility and search visibility. Wix also notes that AI can make mistakes, so check what it changes.

Can I use Wix Harmony on the free plan?

Yes. According to Wix's pricing guide for Harmony, the free plan includes the full hybrid editor. The free plan does not let you connect your own domain or accept payments; those need a paid plan, with payments starting on Core.

Is Wix Harmony better than other AI website builders?

It depends on what you need. Harmony is strong if you want AI inside a mature business platform with drag-and-drop control. Builders that generate code, such as We.Inc, suit people who want web app features or the option to take the code elsewhere. Try each on a real project before committing.

Can I export a site built with Wix Harmony?

Not as a working site. Harmony sites are Wix sites, so you can download CMS items, products and contacts as CSV files, while Wix says blog posts cannot be exported. If owning the code matters, pick a builder that offers a full project download.

Is Wix Harmony a separate product from Wix?

No. It is the editor you use to build a Wix site, so you sign up for Wix and pick a Wix plan. There is no Harmony subscription on top.

Build your own site

Related guides

Wix pricing

How we research, test and update this page: our editorial policy. We.Inc is our own product.