Wix Harmony: Wix's AI website builder, reviewed

Wix launched Harmony on January 21, 2026. Here is what it does according to Wix, what it costs, and how it compares with building on We.Inc.

Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.

The short answer

Wix Harmony is Wix's AI website builder. Wix describes it as combining "vibe coding" with its visual editor, built around an AI agent called Aria that takes plain-English requests, from changing a colour palette to redesigning a page or adding commerce.

Wix says Harmony has no separate price: it is "included in every Wix plan, including the free forever plan". Choose Harmony if you want Wix's large ecosystem of commerce, bookings and apps. Choose We.Inc if you want the AI to build the whole site or web app from a chat and to own the code it writes.

Side by side

Wix HarmonyWe.Inc
Free planYes, Harmony is included on the free plan (Wix)Yes: 3 template sites, we.inc address, no AI
Paid plansSame as regular Wix plans; Wix lists Light $17, Core $29, Business $39, Business Elite $159 per month on yearly billingStarter $20, Pro $50, Max $99 per month
How you buildAria AI agent plus Wix drag-and-drop editorBuilds the whole site or app from chat
Business toolsWix commerce, scheduling and paymentsStore with your own Stripe, blog, forms
Own your codeNot stated by WixYes, export to GitHub

Prices checked September 2026, in US dollars per month on annual billing unless noted. Vendors change prices often, so confirm on their pricing page before you buy.

Pros and cons

Wix Harmony

Best for: People who want AI help inside a mature, all-in-one website platform

Price: Included in every Wix plan, including free (Wix, 2026). Paid plans from $17/mo on yearly billing; check wix.com/plans for your region.

Pros: Switch between AI and precise drag-and-drop editing (Wix); Wix commerce, scheduling and payments built in; Accessibility monitoring and GDPR-focused infrastructure by default (Wix); No extra charge for Harmony on top of your plan (Wix)

Cons: Launched in English first and rolled out gradually (Wix, January 2026); Wix does not say you can export the code; Free plan sites use a Wix address

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

What Wix Harmony does better

Breadth. Wix has years of business features behind it: commerce, scheduling, payments and a large app market. If your site depends on those, Harmony gives you AI on top of tools that already work, at no extra cost.

Precise visual control. Harmony lets you jump from an AI edit to pixel-level drag-and-drop, which some people prefer to describing every change.

Where We.Inc is different

We.Inc builds with advanced AI from a description: the AI writes the whole site or web app, and you edit by clicking on the page, by asking in chat, or in a real code editor. You can export the React and TypeScript code to GitHub.

The honest trade-off: our free plan is templates only, and AI building needs a paid plan from $20/mo. Wix includes Harmony on its free plan.

Start from a template

Sources

Frequently asked questions

What is Wix Harmony?

Wix Harmony is the AI website builder Wix launched on January 21, 2026. It pairs an AI agent called Aria, which takes plain-English requests, with Wix's drag-and-drop editor.

How much does Wix Harmony cost?

Wix says Harmony has no separate price and is included in every Wix plan, including the free plan. You pay Wix's normal plan prices; check wix.com/plans for your region.

Is Wix Harmony better than We.Inc?

It depends on the job. Harmony is stronger if you need Wix's commerce, bookings and app ecosystem. We.Inc suits people who want AI to build the whole site or web app from a chat and want to export the code.

Can I try We.Inc for free?

Yes. The free plan lets you publish up to 3 template sites on a we.inc address, with no AI. AI building starts at $20/mo.

Related reading

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This page is part of our Website builder pricing hub: see all website builder pricing pages.

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How we research, test and update this page: our editorial policy. We.Inc is our own product.

We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.

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