B12 vs We.Inc: which AI website builder suits a small business?
Both draft your site with AI and let you change it by chatting. B12 adds paid human experts and client tools like email marketing; We.Inc is a self-serve builder you can take the code from.
Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.
The short answer
Pick B12 if you run a professional practice and want the option of paying people to write, design and launch the site, plus email marketing and payments for clients on its higher plan: Website is $24 a month and Website + Client Engagement $78 a month.
Pick We.Inc if you would rather do it yourself with the AI, pay less for the AI plan ($20 a month on Starter) and keep the option to export the code. Our free plan publishes up to 3 template sites without AI.
Side by side
| B12 | We.Inc | |
|---|---|---|
| Free plan | Yes: b12sites.com address, 5 AI credits a day (up to 30 a month), editor with AI chat | Yes: 3 template sites, we.inc address, no AI |
| Entry paid plan | Website $24/mo ($1 for the first 7 days), custom domain free for the first year | $20/mo Starter (250 AI credits) |
| Next plan | Website + Client Engagement $78/mo, adds email marketing and payments | Pro $49/mo, Max $99/mo |
| Human help | Optional experts for copy, design, launch and SEO, priced separately | Self-serve: you build with the AI |
| What the AI does | Drafts the site, then edits by chat (B12 also says it can add a backend) | Builds the whole site or app from chat |
| Export your code | Not stated on B12's homepage or pricing page | Yes, export to GitHub |
B12 prices from b12.io/pricing, checked October 27, 2026, in US dollars. B12 has a yearly billing option but its page did not show yearly prices. We.Inc prices are monthly.
Pros and cons
B12
Best for: Professional practices that may want experts to finish the site and tools to market to clients
Price: Free; Website $24/mo; Website + Client Engagement $78/mo (checked Oct 27, 2026)
Pros: You can pay B12's experts for copy, design and launch instead of doing it yourself; Higher plan adds email marketing and client payments; Free plan includes a small daily allowance of AI
Cons: The plan with client tools is $78 a month; Expert help is extra and its prices were not on the pricing page; Free plan publishes only on a b12sites.com address
We.Inc
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
Where B12 is the better pick
If you are an accountant, lawyer, consultant or similar, and you would happily pay someone to get the words and launch right, B12's expert option is the main reason to choose it. Its higher plan also keeps email marketing and client payments next to the site.
Where We.Inc is the better pick
If you want to build it yourself with the AI and keep the monthly cost down, We.Inc's AI plan starts at $20. The AI writes each page for your business, you change anything by clicking or asking, and the project is real React and TypeScript code you can export to GitHub.
If the site may grow beyond a brochure, for example a store, a quote calculator or a small client portal, building on code gives you more room than a fixed site format.
Start from a template
Sources
- B12: Pricing (plans, free plan, experts) (Checked Oct 27, 2026)
- B12: Homepage (AI building, chat editing) (Checked Oct 27, 2026)
Frequently asked questions
How much does B12 cost?
On October 27, 2026 B12 listed a free plan, Website at $24 a month ($1 for the first 7 days) and Website + Client Engagement at $78 a month. Expert services are priced separately.
Is B12 free?
B12 has a free plan on a b12sites.com address with 5 AI credits a day, up to 30 a month. A custom domain comes with the paid plans, free for the first year.
Does We.Inc have people who build the site for you?
No. We.Inc is self-serve: the AI builds the site and you edit it. If you want a person to do the work, B12's expert option fits better.
Which is cheaper?
For AI building, We.Inc's Starter plan is $20 a month against B12's $24 Website plan. B12's plan with email marketing and payments is $78 a month.
Related reading
Sign up free and publish your first site today.
More in Compare
- We.Inc vs Base44
- Base44 vs Lovable: prices, credits and which AI builder fits your project
- Base44 vs Replit: no-code simplicity or a full coding environment?
- We.Inc vs Beaver Builder
- We.Inc vs Big Cartel
- We.Inc vs BigCommerce
- We.Inc vs Blogger
- We.Inc vs Bolt
Build your own site
- website builders by industry
- website templates
- small business website design
- restaurant website builder
- portfolio website builder
- freelance website builder
How we research, test and update this page: our editorial policy. We.Inc is our own product.
Product
Who It's For
- For Agencies
- For Freelancers
- For Hosting Providers
- For SaaS Platforms
- For Startups
- For Financial Services
- For Healthcare
Features
Resources
- Blog
- Help Center
- Free Business Tools
- Free UI Components
- Website Templates
- Template Collections
- Website Examples
- Guides
- Comparisons
- Alternatives
- Best Lists
- Reviews
- Pricing Guides
- Use Cases
- Glossary & Guides
- Integrations
- Developers
- Benchmark
- Windows App