Durable vs We.Inc: which AI website builder fits your business?

Durable gets a simple business site online fast and bundles a CRM and bookings. We.Inc writes a fuller site as real code and keeps changing it when you ask. Here is how to choose.

The short answer

Pick Durable if you want a basic site live today and like having leads, customers and bookings in the same dashboard: it has a free plan on a durable.site address, and Launch is $25 a month ($22 billed yearly) with a custom domain.

Pick We.Inc if the site itself matters more than the extras: the AI writes every page for your business as a React and TypeScript project, you keep editing it by clicking or chatting, and you can export the code. The free plan publishes up to 3 template sites without AI; AI building starts at $20 a month.

Side by side

	Durable	We.Inc
Free plan	Yes: durable.site address, 300 AI credits, CRM capped at 10 customers	Yes: 3 template sites, we.inc address, no AI
Entry paid plan	Launch $25/mo, or $22/mo billed yearly: custom domain, 1,000 AI credits a month, unlimited bookings, CRM	$20/mo Starter (250 AI credits)
Next plan	Grow $49/mo, or $41/mo billed yearly: 5,000 AI credits a month, unlimited team members, site translation	Pro $49/mo, Max $99/mo
What the AI does	Generates the site, plus AI blog posts, images and a logo	Builds the whole site or app from chat
Business tools	CRM, bookings, payment processing, reviews	Forms on your site, and Stripe payments for stores
Export your site	Not stated on Durable's homepage or pricing page	Yes, export to GitHub

Durable prices from durable.com/pricing, checked October 27, 2026, in US dollars. Durable shows both monthly and yearly prices; confirm at checkout. We.Inc prices are monthly.

Pros and cons

Durable

Best for: Owners who want a simple site live fast with a CRM and bookings in one place

Price: Free; Launch $25/mo ($22 billed yearly); Grow $49/mo ($41 billed yearly), checked Oct 27, 2026

Pros: Very quick to a first site (Durable says "get online in 30 seconds"); CRM, bookings and payments in the same account; Free plan to try it, with a custom domain included on paid plans

Cons: Built around simple business sites; we did not find a code editor; Free CRM is capped at 10 customers; We could not find code or site export on its homepage or pricing page

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

Where Durable is the better pick

If you are a one-person service business and your main need is "a decent page with my services, phone number and a booking button", Durable is hard to beat for speed. Having the CRM and bookings next to the site saves you from wiring up separate tools.

Its free plan also includes some AI, where ours does not. If you want to try an AI builder without paying anything, Durable lets you do that on its own address.

Where We.Inc is the better pick

When the site needs to say something specific. We.Inc writes each page from what you tell it about the business, and you keep asking for changes: a new page, a price list, a different tone, a quote form. The project is real code, so it can grow into a store or a small web app instead of stopping at a template's edges.

When you want to keep what you build. You can export the React and TypeScript project to GitHub and host it anywhere.

Moving from Durable to We.Inc

Copy your text and photos from the live Durable site, describe the business to We.Inc and paste in the details, then point your domain at the new site once it is ready. Keep the Durable plan running until the domain change is done so visitors never see a gap.

Start from a template

Sources

Durable: Pricing (plans, credits, domain) (Checked Oct 27, 2026)
Durable: Homepage (features, speed claim) (Checked Oct 27, 2026)

Frequently asked questions

How much does Durable cost?

On October 27, 2026 Durable listed a free plan, Launch at $25 a month ($22 billed yearly) and Grow at $49 a month ($41 billed yearly). Paid plans include a custom domain.

Is Durable free?

There is a free plan on a durable.site address with 300 AI credits and a CRM limited to 10 customers. A custom domain needs a paid plan.

Is We.Inc free?

The free plan publishes up to 3 template sites on a we.inc address, with no AI and no card. AI building starts at $20 a month on Starter.

Which is better for a small business website?

Durable if you want the fastest simple site with a CRM and bookings attached. We.Inc if you want the AI to write a fuller site specific to your business, keep editing it with you, and let you export the code.

Build your own site

How we research, test and update this page: our editorial policy. We.Inc is our own product.