Framer is a design tool that publishes fast, polished marketing sites. Wix is an all-in-one builder with apps for stores, bookings and more. Here is how to choose.
Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.
Pick Framer if you are a designer (or think like one) and want a polished marketing or portfolio site: Basic is $10 and Pro $30 a month billed yearly as of September 2026. Pick Wix if you need business features in one place, such as a store, bookings or member areas, and want an app for most jobs.
Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter); Pro is $50 and Max $99.
| Framer | Wix | |
|---|---|---|
| Free plan | Yes, on a Framer address, 1 GB bandwidth | Yes, on a Wix address |
| Paid entry | Basic $10/mo billed yearly | See wix.com/plans (US price not readable Sept 28) |
| Page limits | Basic 30 pages, Pro 150 pages | Not a headline limit on Wix plans |
| Custom domain | Free custom domain on Basic and Pro | Free domain for one year on yearly plans |
| Best at | Design control, animation, marketing pages | All-in-one: store, bookings, apps |
Prices checked September 28, 2026 on each vendor's own pricing page, in US dollars. Vendors change prices often, so confirm on their page before you buy.
Best for: Designers and startups that want a polished marketing site
Price: Free on a Framer address (1 GB bandwidth, no custom domain); Basic $10 a month (30 pages, 50 GB) and Pro $30 a month (150 pages, 100 GB), billed yearly
Pros: Canvas-style design control; Low entry price for a custom domain; CMS collections included
Cons: Page and bandwidth limits by plan; Fewer built-in business apps; Steeper learning curve for non-designers
Best for: Small businesses that want store, bookings and apps in one place
Price: Free plan on a Wix address. On Sept 28, 2026 Wix showed us a regional page with local tax and says prices vary by location, so US prices are not quoted here; see wix.com/plans
Pros: Large app market; Store and booking features; Free plan to start
Cons: Switching templates once live is hard; Apps can add monthly costs; More settings to learn
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
Framer Basic: $10 x 12 = $120 a year, $360 over three years, for up to 30 pages with a custom domain. Framer Pro: $30 x 12 = $360 a year, $1,080 over three years, for up to 150 pages; extra pages cost $20 per 100.
Wix: we could not read US prices on September 28, 2026 because Wix showed a regional page. Take the plan you need from wix.com/plans and multiply by 36 for a three-year figure. Our Wix pricing guide explains the plans.
We.Inc Starter: $20 x 12 = $240 a year, $720 over three years, with AI building and a custom domain.
Designer, agency or startup landing page: Framer. Local business that needs bookings or a store: Wix. Portfolio with lots of case studies: check Framer's page limit against your count first. Want the site written for you from a description: We.Inc Starter.
Prices only tell you half the story. The fairest way to judge Framer or Wix is to give it the same small job you would give any builder: a five-page website for a local service business (home, services, about, reviews and contact).
1. Build the service list with a price or short description for each service. 2. Add a quote request form and send yourself a test entry to check it arrives. 3. Connect a custom domain and confirm the site loads on it with a padlock. 4. Change one piece of content, such as a new service or opening hours, and time how long it takes. 5. Check the result on a phone.
Note which plan each step needed. That tells you the plan you will really pay for, which is often not the cheapest one advertised. When the site is live, run it through our free website grader to check search basics and speed.
Both host your site on their own platform. Neither gives you a site you can run elsewhere, so moving means rebuilding and pointing your domain at the new site. Keep your domain in your own registrar account. We.Inc lets you export your site's code to GitHub.
We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.
For design-led marketing sites, many designers prefer Framer. For businesses that need a store, bookings or lots of apps, Wix covers more in one place.
Framer Basic was $10 a month billed yearly on September 28, 2026. We could not read Wix's US prices that day, so compare on wix.com/plans for your country.
Yes, on a Framer address with 1 GB bandwidth and no custom domain, as of September 28, 2026.
Framer is built for marketing and content sites. For a full store, Wix or a dedicated ecommerce platform is usually a better fit.
Not automatically. You rebuild the pages in Framer, copy content across and point your domain at the new site.
Sign up free and publish your first site today.
How we research, test and update this page: our editorial policy. We.Inc is our own product.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.