Framer vs Wix: which should you build your site on?

Framer started as a design tool and now publishes polished, animated marketing sites with page and CMS limits per plan. Wix is a broad business platform with stores and bookings. One is about how a site looks and moves; the other is about what it does.

Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.

Framer or Wix: the deciding questions

Framer's yearly plans are Free, Basic at $10 a month and Pro at $30 a month, with tax added at checkout. Basic allows 30 pages, 2 CMS collections and 50 GB of bandwidth; Pro allows 150 pages, 10 collections, 100 GB and adds redirects, staging and branching. Extra editors cost $20 a month each, content editors $10, and viewers are free.

Wix's yearly plans are Light $17, Core $29, Business $39 and Business Elite $159 a month, with payments, eCommerce and scheduling from Core. Wix does not put a headline page count on its plans.

Choose Framer for a design-heavy landing page, portfolio or startup site. Choose Wix when the site has to sell or take bookings. If you want a site written for you, We.Inc builds one from a chat; three template sites cost nothing, while AI-built sites need a plan from $20 a month.

Framer, Wix and We.Inc on limits and costs

FramerWixWe.Inc
Free tierFramer domain, 1 GB bandwidth, 500 AI credits to try$0 plan on a Wix address3 template sites, no AI
Paid plans (yearly)Basic $10, Pro $30; Enterprise customFrom $17 (Light) up to $159 (Business Elite); Core $29, Business $39Starter $20, Pro $49, Max $99
Page and CMS limitsBasic 30 pages and 1,000 CMS items; Pro 150 pages and 2,500 items, expandableNo headline page capCMS collections edited without AI credits
Extra peopleEditors $20/mo, content editors $10/mo, viewers free2 to 100 site collaborators by planCollaborators on projects
SellingNot a store platformPayments and eCommerce from CoreStore panel with your own Stripe
RedirectsPro planNot compared hereKeep old page paths when rebuilding

Prices as of October 2026 from the Framer, Wix and We.Inc pricing pages (linked in sources), US dollars per month on yearly billing; Framer adds sales tax by location and Wix prices vary by country.

Pros and cons

Framer

Best for: Designers, startups and marketers who want a striking site with animation and fine visual control

Price: Free; Basic $10 and Pro $30 a month billed yearly, plus tax; editors $20 a month each (October 2026)

Pros: Lowest paid entry of the two at $10 a month; Strong design and animation tools, with AI agents on monthly credits; Pro adds staging, branching previews and site redirects

Cons: Page, CMS and bandwidth caps per plan, with paid overages; Not built for stores or appointment booking

Wix

Best for: Businesses that need a shop, bookings or a marketing suite rather than design polish

Price: Free plan; yearly-billed tiers at $17 (Light), $29 (Core), $39 (Business) and $159 (Business Elite) per month in October 2026, with local prices and tax varying

Pros: Payments, eCommerce and scheduling on Core and above; No headline page cap on its plans; Collaborator seats included, from 2 on Light to 100 on Business Elite

Cons: Entry plan costs more than Framer Basic; Less fine control over motion and layout than Framer

We.Inc

Best for: Founders who like Framer's look but want the pages written and a store available

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: The full React project downloads as a ZIP on any plan; Store panel, contact forms and visitor analytics are built in; Edit by clicking, asking in chat or opening the code

Cons: Fewer visual animation controls than Framer's canvas; AI building requires a paid plan

What a small team pays on Framer

Framer's prices are per site, and the workspace owner is free, but each additional editor who designs and publishes is $20 a month and each content editor $10. A Pro site with two extra designers comes to $70 a month, or $840 a year before tax. If you pass Pro's 150 pages, more cost $20 per 100 up to 700; extra CMS collections and bandwidth are also sold in blocks.

Wix includes collaborators in the plan price: 5 on Core, 10 on Business and 100 on Business Elite. For a team of three on a site that also sells, Wix Core at $29 a month is $348 a year.

AI on each platform

Framer's paid plans include monthly AI credits that power its agents and localization: 1,000 a month on Basic and 3,000 on Pro by default, with larger credit options and the free plan getting 500 to try. Credits are shared across the workspace.

Wix lists AI creation tools on every plan, letting you generate a site from a prompt and then refine it with drag and drop.

Framer is the right tool if

The site is a marketing page, portfolio or product launch where visual quality and motion matter most. You or your designer already work in tools like Figma. You need fewer than 150 pages and no checkout.

Wix is the right tool if

You sell products, services or appointments online and want those tools managed by the builder. The site will grow to many pages or a large blog. You want everything on one plan without paying per editor.

Leaving Framer or Wix

Framer's help center article on porting your data says every Framer site is published as standard HTML, CSS, JavaScript and static assets that can be downloaded and moved to another host, and that CMS content can be exported as CSV or JSON through plugins. Another Framer help article says it does not offer HTML export for self-hosting, so test the process on your own site before relying on it.

Wix exports CMS collections, store products and contacts as CSV files, and says blog posts cannot be exported to other platforms. A move from Wix to Framer is a design rebuild plus a CMS import.

Before any switch, list your page addresses and reuse them on the new site; Framer Pro includes a redirect tool for any that change. We.Inc can also rebuild an editable version from the address of a site you own, keeping the same paths if you ask.

Start from a template

Sources

Frequently asked questions

Is Framer cheaper than Wix?

At entry level, yes. Framer Basic is $10 a month billed yearly, against $17 for Wix Light. Framer charges $20 a month for each extra editor, while Wix includes collaborators in the plan, so a team can end up paying more on Framer. Framer also caps pages and CMS items by plan.

Can Framer run an online store?

Framer's pricing page does not list ecommerce features, and it is mainly used for marketing and portfolio sites. If the site has to take payments, Wix Core at $29 a month on yearly billing adds payments and basic eCommerce, and We.Inc's Store panel takes payments through your own Stripe account.

How many pages can a Framer site have?

Basic allows 30 pages and Pro 150, after which Pro adds pages at $20 per 100 up to 700. CMS items are capped at 1,000 on Basic and 2,500 on Pro, with paid expansion. Enterprise plans have custom limits. Wix does not advertise a page cap on its plans.

Can I export my Framer site?

Framer's help center is not consistent. One article says sites publish as HTML, CSS and JavaScript you can download and host elsewhere, with CMS content exportable via plugins; another says Framer does not offer HTML export for self-hosting. Test with your own site first. Wix has no site export, only CSV files.

Does Framer include a custom domain?

Yes. Framer's Basic and Pro plans list a free custom domain, and a complimentary domain is included on yearly billing. The free plan uses a Framer address. Wix gives a one-year voucher for a new domain bought through Wix with most yearly Premium plans.

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