Durable builds a simple one-page business site in about a minute and adds a light CRM and invoicing. Free, Launch $25/mo and Grow $49/mo, no ecommerce. Our September 2026 review.
Durable is a fast, simple AI website builder for solo service businesses: it produces a clean, mostly one-page site in about a minute and bundles a light CRM and invoicing. As of September 2026 it has a Free plan, Launch at $25 a month ($22 yearly) and Grow at $49 a month ($41 yearly), and it has no ecommerce. If you need a store or a site with depth, look elsewhere.
Start free with a template site; AI builds from one prompt on paid plans from $20/mo. Want a second opinion while you read? On Starter you can describe your business on We.Inc and compare the draft side by side.
Durable (durable.co) is an all-in-one tool for small service businesses. Its headline feature is the AI website builder: you enter a business type, a location and a name, and it generates a site with a hero section, services, testimonials placeholders, a contact form and stock images. Around that it adds tools a one-person business uses every week: a simple customer list, invoices, and AI help with marketing copy.
It is aimed squarely at people who have never built a website and do not want to learn.
We checked Durable's pricing page on September 19, 2026. Prices are USD.
| Durable Free | Durable Launch | Durable Grow | We.Inc Free | We.Inc Starter | |
|---|---|---|---|---|---|
| Monthly price | $0 | $25/mo | $49/mo | $0 | $20/mo |
| Billed yearly | $0 | $22/mo | $41/mo | $0 | n/a |
| Custom domain | No | Yes | Yes | No (we.inc address) | Yes |
| Ecommerce store | No | No | No | Can be built | Yes |
| Built-in CRM and invoicing | Limited | Yes | Yes | No | No |
| Code access and export | No | No | No | Yes | Yes |
| White label for agencies | No | No | No | From $99/mo | From $99/mo |
The real comparison is Launch versus Grow. Launch gets you a real domain and the core tools. Grow adds more of the marketing and business features. For most solo owners, Launch is enough.
The speed is real. The trade-off is depth: most Durable sites are one scrolling page, and the copy leans generic unless you feed it detail.
Pros
Cons
Both tools start from a short description of your business. Here is the fair version of how they differ.
See the kind of designs a one-prompt build starts from: the Brightside Dental template, the Forge Athletics template or the Wild Daisy Fragrances store template.
For more options, read our list of Durable alternatives, our honest Wix comparison, and the guide to the best free website builders for small business.
Durable's free plan makes testing easy. Before you move to Launch, run through this list.
Durable covers titles, descriptions and mobile layouts. The limit is depth. Local search rewards a clear page per service and per area you really cover, with details a competitor could not copy. A one-page site can rank for your business name and one main service, and usually struggles beyond that. If search is how customers find you, plan for more pages than Durable's default gives you, or pick a builder that creates them.
Durable does exactly what it promises: a respectable one-page site for a service business, live in minutes, with invoices and a lead list attached. It is a fair pick for a solo tradesperson who needs something online this afternoon. It is a poor pick for a shop, a business with several services to rank for, or anyone who might outgrow it, because you cannot take the site with you.
Start free with a template site; AI builds from one prompt on paid plans from $20/mo. On Starter, one sentence in, a full multi-page site out.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.