The three most common choices for a business site, compared on price, ease and control.
Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.
Pick Squarespace for the most polished design with the least effort (from $12 a month billed annually). Pick Wix for the most flexibility and built-in tools, with a free plan to start. Pick WordPress if you want full control, the best blogging tools and the freedom to move hosts, and you are willing to do more upkeep.
Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain, and needs no credit card. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter, 250 credits); Pro is $50 and Max is $99.
| Squarespace | Wix | WordPress | |
|---|---|---|---|
| Price | Basic $12, Core $17, Advanced $25 a month billed annually ($19, $27, $36 month to month). No free plan; 14-day free trial | Free plan on a Wix address. Paid US prices could not be read on Sept 25 (Wix showed us a regional page and says prices vary by location); our Sept 24 US check recorded Light $17, Core $29, Business $39, Business Elite $159 a month on annual billing | WordPress.org software is free; you pay for hosting, a domain, and any premium themes or plugins. WordPress.com: Free plan; Personal $4, Premium $8, Business $25, Commerce $45 a month billed annually ($9, $18, $40, $70 month to month) |
| Free plan | No, 14-day trial | Yes, on a Wix address | Yes on WordPress.com; software free to self-host |
| Ease of use | Easiest | Easy, busy editor | Steepest |
| Design control | Structured, polished | Free placement | Unlimited with themes and code |
| Can you move your site? | Content only | Content only | Yes, full site |
Prices checked September 2026 (September 25) on each vendor's own pricing page, in US dollars. Vendors change prices often, so confirm on their page before you buy.
Best for: Creatives and small businesses who want polish fast
Price: Basic $12, Core $17, Advanced $25 a month billed annually ($19, $27, $36 month to month). No free plan; 14-day free trial
Pros: Best-looking templates; All-in-one, little upkeep
Cons: No free plan; Less freedom than Wix or WordPress
Best for: People who want freedom and many built-in tools
Price: Free plan on a Wix address. Paid US prices could not be read on Sept 25 (Wix showed us a regional page and says prices vary by location); our Sept 24 US check recorded Light $17, Core $29, Business $39, Business Elite $159 a month on annual billing
Pros: Free plan; Huge app market
Cons: Prices vary by country; Template lock-in
Best for: Content-heavy sites and people who want control
Price: WordPress.org software is free; you pay for hosting, a domain, and any premium themes or plugins
Pros: You own everything; Best blogging and plugins
Cons: Updates and security are your job on self-hosted; Takes longer to learn
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
WordPress.com's Personal plan is $4 a month billed annually, and Wix has a free plan. Squarespace Basic is $12 a month billed annually. Self-hosted WordPress cost depends on your host. Compare the plan you would actually need: selling on Wix needs Core, and Squarespace Basic charges 2% on sales.
Squarespace: a portfolio, restaurant or boutique that wants to look great with little effort. Wix: a local business that wants bookings, a store and marketing in one place. WordPress: a publisher, a growing content site or anyone with a developer on hand.
For control and content, yes. For ease and low upkeep, Wix and Squarespace are better.
Squarespace is usually the easiest, followed by Wix. WordPress takes the most learning.
All three can rank well. WordPress gives the most control through plugins; Squarespace and Wix include the basics built in.
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How we research, test and update this page: our editorial policy. We.Inc is our own product.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.