Strikingly vs Wix: which builder fits your site?

Strikingly is made for short, scrolling sites that go live quickly. Wix builds anything from a one-pager to a large store. Price and page limits decide it for most people.

Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.

The short answer

Pick Strikingly if you want a simple one-page or few-page site for a personal brand, event or small offer, at a low price: Limited is $8 a month billed yearly but allows up to 5 pages per site, and Pro is $16 a month billed yearly with up to 100 pages.

Pick Wix if your site will have many pages, a blog that grows, a serious store or custom layouts. It costs more (from $17 a month billed yearly at our US check) but has no page cap.

Side by side

StrikinglyWix
Free planYes, unlimited free sites on a Strikingly addressYes, with Wix ads on a wixsite.com address
Entry paid planLimited $8/mo billed yearly ($12 month to month)Light $17/mo billed yearly (US, Sept 2026)
Middle planPro $16/mo billed yearly ($20 month to month)Core $29/mo, Business $39/mo
Top planVIP $49/mo billed yearly ($59 month to month)Business Elite $159/mo
Page limit5 pages per site on Limited, up to 100 on ProNo plan page cap
Selling1 product with a 5% fee on Limited; up to 500 products and 0% fee on VIPSelling needs Core or above; no Wix fee, card processing applies

Strikingly prices from strikingly.com/s/pricing in US dollars, checked November 7, 2026. Wix sets prices by country; Wix figures are from our September 24, 2026 US check.

Pros and cons

Strikingly

Best for: Personal sites, landing pages and small offers that fit on a few pages

Price: Limited $8, Pro $16, VIP $49 a month billed yearly, checked Nov 7, 2026

Pros: Low entry price with a free domain for the first year on paid plans; Quick to build a clean scrolling site; Free plan allows unlimited free sites

Cons: Limited caps you at 5 pages and 1 product; Fewer layout options than Wix; Store tools are basic below VIP

Wix

Best for: Sites that need many pages, a blog, a store or custom design

Price: Light $17, Core $29, Business $39, Business Elite $159 a month billed yearly (US, Sept 24, 2026 check)

Pros: No page cap on any plan; Much more layout freedom; Large app market for bookings, stores and more

Cons: Costs about twice Strikingly at entry level; More to learn; Prices vary by country

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

Count your pages first

The quickest way to choose is to list the pages you need. A home page, an about section, three services and a contact form fit inside Strikingly's Limited plan. A business with ten service pages, a gallery and a blog does not, and by the time you move to Pro the price gap with Wix narrows.

Strikingly's longer prepay options (two, three and five years) cut the monthly price further. Only prepay if you are sure the site will stay small.

Who should pick which

Strikingly: a consultant's personal site, a launch page, a wedding or event page, a portfolio with a few projects.

Wix: a restaurant with menus and bookings, a shop with a growing catalogue, a service business with many pages for search.

We.Inc is another route if you would rather describe the site and have AI write all the pages for you.

Start from a template

Sources

Frequently asked questions

Is Strikingly cheaper than Wix?

Yes at entry level. Strikingly Limited was $8 a month billed yearly on November 7, 2026, against Wix Light at $17 a month billed yearly in our September 2026 US check. Strikingly's Limited plan is capped at 5 pages per site.

Can I build a multi-page site on Strikingly?

Yes. Limited allows up to 5 pages per site and Pro up to 100. Wix has no page cap.

Which is better for an online store?

Wix for a growing catalogue. Strikingly Limited sells one product with a 5% fee; VIP sells up to 500 products with no Strikingly fee.

Related reading

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