Thrive Suite is a set of WordPress plugins and a theme builder for marketers and course creators. We.Inc is a hosted builder that makes the whole site from a chat. This page helps you choose between extending WordPress and leaving it.
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Thrive Suite, from Thrive Themes, bundles its WordPress products into one licence: Thrive Architect (page builder), Thrive Theme Builder with companion themes, Thrive Leads (opt-in forms), Thrive Quiz Builder, Thrive Apprentice (courses), Thrive Ultimatum (scarcity campaigns), Thrive Ovation (testimonials), Thrive Optimize (A/B testing) and Thrive Comments. The yearly licence covers up to five websites and includes 24/5 support and Thrive University training.
You still need a WordPress site with hosting, a domain, updates and backups, because Thrive runs inside it. We.Inc removes that layer: you describe the site in chat, it builds an editable React and TypeScript project, and it hosts and publishes it, with panels for a Stripe store, a CMS, forms, SEO, analytics and a Cloud database.
If you already run WordPress and want marketing tools like opt-ins, quizzes, split tests and courses inside it, Thrive Suite is made for you. If you want to stop managing WordPress and have the site built from a description, We.Inc is the more direct route.
| Feature | We.Inc | Thrive Suite |
|---|---|---|
| Hosting included | Yes | No, needs your WordPress host |
| Sites covered | Unlimited on paid plans | Up to 5 websites |
| Page creation | Generated from chat | Thrive Architect drag and drop |
| Theme and templates | Free plan offers templates | Theme Builder and companion themes |
| Opt-in forms | Contact forms, webhook or CRM | Thrive Leads |
| Quizzes | No | Thrive Quiz Builder |
| A/B split testing | No | Thrive Optimize |
| Online course builder | No | Thrive Apprentice |
| Store with Stripe | Store panel | Not in the suite list |
| SEO tools | SEO panel with sitemap and JSON-LD | Not in the suite list |
| Support hours | Not specified | 24/5 |
We.Inc: Free tier, paid plans from $20/mo. Thrive Suite: $299 for the first year (renews at $599/yr); 5 sites.
Thrive Suite prices as of October 2026, from its own pricing page (linked in the sources below). Thrive's pricing page shows Thrive Suite Yearly at $299 for the first year, marked down from $599, and says the discount is special introductory pricing with annual renewals at full price. The licence covers up to five websites, and an Agency licence is offered separately. A quarterly option appears on the page, but we did not see its price. Prices are in USD with a 30-day money-back guarantee, and WordPress hosting and a domain are extra.
Thrive Suite fits a coach, course seller or content marketer who already knows WordPress and wants opt-in forms, quizzes, testimonials, scarcity timers, split testing and course delivery from one vendor. Running up to five sites on one licence makes sense for someone with a main brand plus a few side projects.
We.Inc fits someone who finds plugin updates, hosting and theme conflicts more trouble than they are worth. You describe the site, We.Inc builds and hosts it, and contact forms, a blog collection, a small Stripe store and visitor analytics are already panels in the builder.
If your business runs on lead magnets, quiz funnels, evergreen countdown offers and A/B tested landing pages, Thrive Suite covers all of them and We.Inc covers none as named features. It is also the obvious pick if you sell courses through Thrive Apprentice, or need to keep the wider WordPress plugin ecosystem. The introductory first year is cheaper than a year of We.Inc Starter, but budget for the $599 renewal plus hosting.
Your content lives in WordPress, so your posts, pages and media stay under your control on your host. What does not travel is anything rendered by Thrive's plugins: Architect layouts, Leads forms, quizzes, Apprentice courses and Optimize tests depend on the plugins being installed.
In We.Inc, paste your live site's URL and ask for a rebuild. You get an editable version with the same structure and content as a starting point. Rebuild your forms in chat, pointing them at your email tool through a Zapier or Make webhook if that is where leads went, and move blog posts into a CMS collection.
Switch the domain with the CNAME record from the Domain panel on Starter or above. WordPress post addresses often include dates or categories, so ask the AI to give each page and post its old path so search rankings and shared links keep working.
Thrive's pricing page shows the yearly licence at $299 for the first year, down from $599, and states that annual renewals are at full price. That means $599 a year from year two, for up to five websites. Hosting, a domain and any other WordPress plugins are separate costs you pay to other providers.
No. Every product in the suite is described as a WordPress plugin or theme, so you need a WordPress site to install it on. We.Inc is a hosted builder, so it does not need WordPress at all. You describe the site in chat and publish it to a we.inc address or your own domain.
Partly. We.Inc builds contact and sign-up forms when you ask in chat, with submissions emailed to you, saved in a Contacts list, or sent to your own endpoint, a Zapier or Make webhook, or a CRM. It does not offer Thrive Leads features like dedicated opt-in triggers or split testing of forms.
It depends on what WordPress is doing for you. If your site leans heavily on Thrive's courses, quizzes and testing, staying is sensible. If it is mostly pages, a blog and a contact form, a hosted We.Inc site removes plugin and hosting upkeep, and you can still download the full project code as a ZIP.
Thrive Suite is the better buy for WordPress users who want opt-ins, quizzes, split tests and courses from one licence, and are happy to maintain hosting. We.Inc suits people who would rather describe the site, have it hosted, and skip plugins entirely, accepting fewer marketing tools.
Facts checked October 17, 2026.
How we research, test and update this page: our editorial policy. We.Inc is our own product.
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