The SiteSwan alternative for resellers who want AI to build the sites
SiteSwan sells a website reseller business in a box: a flat licence, your prices, and you keep the sale. The catch resellers mention most is what happens when you stop paying, because SiteSwan says all of your sites come offline at cancellation. Here is how SiteSwan compares with We.Inc, where the AI builds each client site from a description and pricing is quoted on a demo.
TL;DR
- SiteSwan: third-party listings put Starter at $149/mo (10 sites), Agency at $199/mo (20) and Pro at $300/mo (100). SiteSwan itself lists extra sites at $5/mo each.
- SiteSwan support says all of your sites come offline when you cancel. Client Billing is only on the Agency and Pro plans.
- We.Inc: white-label pricing is tailored to your volume and setup and quoted on a demo. Clients pay you through your own Stripe, 0% transaction fee.
- The real difference is build time: on We.Inc every client site starts from a plain-English description, not a template.
SiteSwan vs We.Inc at a glance
SiteSwan's plan prices below come from third-party listings (Capterra, SaaSworthy) because its pricing page does not show them to a crawler. Confirm at siteswan.com/pricing.
| SiteSwan | We.Inc | |
|---|---|---|
| Entry plan | Starter ~$149/mo, 10 sites | Tailored quote (book a demo) |
| Mid plan | Agency ~$199/mo, 20 sites | Tailored quote (book a demo) |
| Top plan | Pro ~$300/mo, 100 sites, then $5/site | Tailored quote (book a demo) |
| How client sites get built | Templates, drag and drop | The AI builds each site from a description, then click or chat to edit |
| Who bills the client | You, via Client Billing (Agency and Pro only) | You, through your own Stripe |
| Cut of client payments | None stated | 0% |
| If you cancel | "At the time of cancellation, all of your sites will come offline" (SiteSwan support FAQ) | Covered on your demo |
Cost per site
| Platform | Plan used | 25 sites | 250 sites | 1,000 sites | White label? |
|---|---|---|---|---|---|
| SiteSwan | Agency $199 (20 sites), Pro $300 (100 sites), then $5/site | $300 ($12.00/site) | $1,050 ($4.20/site) | $4,800 ($4.80/site) | Yes, reseller program |
Monthly platform cost at list price, checked 19 September 2026: Duda, Brizy, 10Web, GoHighLevel, Simvoly, SiteSwan (plan prices from third-party listings), Wix (third-party figure), Webflow. 10Web figures are its annual rate; 10Web also charges a 7% fee on client billing on Starter and Core. Prices change, so confirm before you buy.
SiteSwan's cost is listed per plan; We.Inc quotes white label per setup on a demo, so compare the two quotes for your number of sites.
Where SiteSwan is genuinely good
SiteSwan has run its reseller program for years and is honest about the model: one flat licence, you set your prices, you keep the sale. Add-ons such as reputation management ($14.99 per location per month) give resellers extra line items. If your clients want a simple template site and you are happy doing the building, SiteSwan does that job.
Why resellers start looking for an alternative
- The sites are tied to the licence. SiteSwan's FAQ says every site comes offline at cancellation, and it may move client sites to another reseller's account.
- You still build every site. Templates save time, but someone still writes the copy, picks the images and lays out the pages for each client.
- Billing is plan-gated. Client Billing is only on Agency and Pro.
- Reviews mention cancellation and refunds (Trustpilot, Capterra).
What changes when the AI builds the site
A client types "a site for my HVAC company in Surrey, emergency call-outs, three service areas, book online", and the AI writes the copy, lays out the pages and shows it in a live preview. Anyone can then click a heading to change it, swap a photo, or ask for a change in chat. Onboarding a new client stops being an afternoon of your time. We have already moved a reseller's live client sites off SiteSwan, including recovering the original photos, so we know where the sharp edges are.
How We.Inc white-label pricing works
Pricing is tailored to your volume and setup. Book a 30-minute demo and you get your exact price on the call.
What sets your price: how many client sites you plan to run, whether you want your own domain and email domain, how much AI building your clients will do (or whether you bring your own AI key), and how much setup help you want.
0% transaction fee. Clients pay you through your own Stripe.
Set it up and see for yourself
- Book a 30-minute demo at calendly.com/hey-we/30min. You see the builder working and tell us how many client sites you plan to run.
- Get your price. Pricing is tailored to your volume and setup, so you get your exact price on the call.
- We set up your portal. Your branded sign-in page and client dashboard on your own web address, with your name, logo and colours.
- Invite your first client. They get an invitation in your name and sign in on your portal.
- Connect your own Stripe, so clients pay you directly.
Book a demo. Pricing is tailored to your volume and setup, and you get your exact price on the call. 0% transaction fee.
Frequently asked questions
What is the best SiteSwan alternative?
For resellers who want AI to build client sites, We.Inc: pricing tailored to your setup on a demo, clients pay you through your own Stripe, and a 0% transaction fee. For a traditional drag-and-drop editor with mature team tools, Duda is the established option at a higher price per site.
What happens to my sites if I cancel SiteSwan?
According to SiteSwan support, all of your sites come offline at cancellation. Plan any move before you cancel so your clients never see downtime.
Can I move my SiteSwan clients to We.Inc?
Yes. Book a demo and we look at your current SiteSwan sites and plan the move with you: what moves as is, what the AI rebuilds, and how long it takes. Both stay live until you say go.
How much does We.Inc white label cost?
Pricing is tailored to your volume and setup. Book a 30-minute demo at https://calendly.com/hey-we/30min and you get your exact price on the call. Whatever you pay, we take a 0% transaction fee on what your clients pay you.
Keep reading
- White label website builder: the We.Inc platform
- White-label website builder pricing
- Cheapest white-label website builder, by cost per site
- White-label website builder for agencies
- How to start a website reselling business
- Duda white label pricing and the alternative
- Simvoly white label alternative
- GoHighLevel website builder alternative
- 10Web white label alternative
- Brizy white label alternative
- Can you white label Wix Studio?
- Can you white label Webflow?
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