A Vendasta alternative for agencies whose product is the website
Vendasta is built for agencies that want to resell a wide catalogue to local businesses: listings, reputation, ads, CRM and a marketplace of third-party products, all wrapped in a client portal. That is a real strength if you sell bundles. If most of your revenue is websites, you are paying for a store when you need a workshop. This page sets out what Vendasta's pricing page actually lists today and where a site-first platform like We.Inc fits instead.
TL;DR
- Vendasta's own pricing page lists a Marketplace Store, a client CRM and a client portal on every plan; full white-labelling is not on Starter, and no plan lists a website builder (WordPress Hosting is a separate product).
- We.Inc does one thing: clients get AI-built, editable websites inside a portal under your brand, with your logo, domain, emails and billing.
- Keep Vendasta if you sell many non-website products. Look at We.Inc if websites are the product and you want clients to build and edit them themselves.
- Some agencies run both. Book a demo and bring your current client list.
First, a fair description of Vendasta
Vendasta describes itself through its catalogue. On its pricing page, checked today, every plan includes a "Marketplace Store" for showing and bundling products to clients and a "Full-featured client CRM". Plans are priced as a monthly minimum spend, and the tiers are separated by how many businesses they cover and how good the wholesale pricing is. As listed today:
| Vendasta plan | Monthly minimum (Vendasta's figure) | White label, per the pricing page |
|---|---|---|
| Starter | $99/mo | "Co-branding with Vendasta"; full white-labelling not included |
| Professional | $499/mo | "White-label client portal" |
| Premium | $999/mo | "Multi-location client portal"; white-labelling marked included |
| Custom Enterprise | Custom | Not spelled out; ask their sales team |
Two details matter for an agency that mostly sells websites:
- No plan lists a website builder. The nearest product on the page is WordPress Hosting, sold separately with its own tiers, which counts toward the monthly minimum.
- The page also promotes "Vibe", described as Vendasta's new AI app builder, as a separate product not included in any plan. We have not tested it and make no claims about it.
None of this is a criticism. Vendasta's model is: you are a reseller with a storefront, and the platform's job is to help you sell more products per client. For an agency that sells listings management, reviews, social posting and ads to hundreds of local businesses, that is a sensible model, and we are not trying to replace it.
When the store is the wrong shape
The question to ask is what share of your revenue is the website itself. Agencies that come to us from bundle platforms usually describe one of these situations:
- The website is the product, and the rest is upsell they rarely sell. They pay a minimum for a catalogue they use a sliver of.
- They resell WordPress and spend their margin on maintenance. Plugin updates, broken themes and hacked sites for clients who pay a small monthly fee.
- Clients want to make changes themselves and cannot be trusted with a WordPress admin, so every small edit becomes a support ticket.
- They want the client to feel the website is the agency's product, not a reseller's listing of somebody else's software.
If none of these apply, stop here: you are probably well served already.
What a site-first platform looks like
We.Inc is narrower than Vendasta on purpose. Your clients sign in to a portal on your domain, with your name, logo and colours, and build their website by describing it to the AI, then edit it visually or by asking for changes.
*The sign-in page a client sees: your brand only. This one belongs to our demo brand, Northgate Studio.*
*The client's home inside the branded portal: a prompt box to start a site, and their sites below.*
The editor is the part a bundle platform usually does not have. A client can click a heading and change its font, size and colour, or select a button and change its fill and corners, without touching code.
*The visual editor on a client's site. Small changes do not need to become support tickets.*
Side by side, on the points that decide it
| Question | Vendasta (from its pricing page) | We.Inc |
|---|---|---|
| Core product | Marketplace of resellable products, client CRM, client portal | AI website builder with a client portal under your brand |
| Website building | Not listed as a plan feature; WordPress Hosting sold separately | The core of the product: AI build plus visual editing |
| White label | Co-branded on Starter; white-label portal from Professional | Your brand on login, portal, domain and emails |
| Third-party products to resell | Yes, a marketplace | No marketplace |
| Client CRM | Included | No CRM; we keep clients, notes and tags, not a sales pipeline |
| Pricing model | Monthly minimum spend by tier | Quoted on a demo for your volume |
| Client billing | See Vendasta for its billing tools | Clients pay you through your own Stripe account |
Control over what each client can do
An agency running a hundred client sites needs rules, not trust. In We.Inc you set brand-wide defaults for what clients may do and override them per client: publish, connect their own domain, see the code, run a blog, an online store, forms and SEO settings. A separate switch holds a client's site for your approval before it goes live, which is a single-step approval, not a chain.
*Brand-wide defaults. Every new client starts with these rules; you change them for one client when you need to.*
*The approval queue. A client presses Publish; the site goes live when you approve it or comes back with your notes.*
Billing that stays yours
You set your own plans for clients and connect your own Stripe account, so clients pay you directly and see your name on the bill. The plans screen below is from the demo brand, before Stripe was connected.
*Setting up client plans. The money goes to your Stripe account, not to us first.*
How agencies switch without breaking anything
You do not need to move every client at once, and you may not want to leave Vendasta at all.
- Separate websites from the rest. List each client with what they buy from you. Clients who buy only a website are your first candidates.
- Pick five pilot clients. One who edits often, one who never does, one with their own domain, one with a store, one who is unhappy with the current site.
- Rebuild, do not migrate. The AI builds a new site from a description and the old content; rebuilding a small business site is usually faster than porting a theme.
- Move the domain last. Keep the old site live until the client approves the new one, then point the domain.
- Keep the bundle where it works. If a client also buys reputation or listings through Vendasta, there is no reason to touch that.
Our guide to reselling websites under your own brand covers packaging and what to charge.
Who should stay with Vendasta
- Agencies whose income comes mainly from reselling many products per client.
- Teams that need a built-in client CRM and sales pipeline.
- Agencies that want a marketplace of third-party tools to add to bundles.
Who should look at We.Inc
- Agencies where the website is the main product and margin is lost to maintenance.
- Agencies that want clients to edit their own sites safely, with approval where needed.
- Anyone who wants an exit: every site's code can be downloaded or synced to GitHub.
*The code panel. Any site can be downloaded as a ZIP, so neither you nor your client is locked in.*
Book a demo and tell us which of your clients only buy websites. We will show you what their portal would look like.
Sources
Last checked 2026-10-25.
- Vendasta, Pricing: plan minimums, white-label inclusions, Marketplace Store, client CRM, WordPress Hosting and Vibe as separate products.
Book a demo. Pricing is tailored to your volume and setup, and you get your exact price on the call. 0% transaction fee.
Frequently asked questions
Does Vendasta include a website builder?
Vendasta's pricing page, checked on 25 October 2026, does not list a website builder in any plan. It lists WordPress Hosting as a separate product and promotes an AI app builder called Vibe separately. Check with Vendasta for the current position.
Is We.Inc a full replacement for Vendasta?
No. We.Inc has no resale marketplace and no client CRM. It replaces the website part: AI-built, editable client sites inside a portal under your brand.
Can I use Vendasta and We.Inc together?
Yes. Many agencies keep a bundle platform for listings, reviews or ads and move websites to a dedicated builder. They do not need to share a login.
How much does We.Inc white label cost?
White label is quoted on a demo, because it depends on how many client sites you plan to run and how you set it up.
Keep reading
- White label website builder: the We.Inc platform
- White-label website builder for agencies
- Resell websites under your own brand
- GoHighLevel website builder alternative
- Duda white label alternative
- Bill clients through your own Stripe
More in White Label
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- Can you white label Webflow? No. Here is the alternative.
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- A listing gets a wedding vendor found. A website gets them booked.
- A website program for the retailers you supply
- Can you white label Wix Studio? No. Here is the alternative.
- WordPress Multisite alternative: when one shared install becomes everyone’s problem
- 10Web white label: what it costs, and the alternative without WordPress
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label pricing is tailored to your volume and setup: book a 30-minute demo for a quote.
Product
- AI Website Builder: Describe a site in plain English; it's live in minutes
- White Label Platform: Your brand, your domain, your margin
- Enterprise: SSO, custom SLAs, and dedicated support
- Developer API: Embed site generation into your SaaS
Who It's For
- For Agencies: Resell under your brand
- For Freelancers: Your own branded builder
- For Hosting Providers: Add a builder to your stack
- For SaaS Platforms: Embed site creation via API
- For Startups
- For Financial Services
- For Healthcare
Features
- Drag & Drop Editor
- Built-in SEO Tools
- Custom Branding
- Client Dashboard
- Reseller Billing (Stripe Connect)
Resources
- Blog
- Help Center
- Free Business Tools
- Free UI Components
- Website Templates
- Template Collections
- Website Examples
- Guides
- Comparisons
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- Best Lists
- Reviews
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