How to resell websites under your own brand
Reselling websites under your own brand means your clients log in to a builder with your name on it, you set the price, and they pay you every month. This page lays out the four things a reseller website builder has to do, how seven platforms compare on price and lock-in in September 2026, and how to get started with yours.
TL;DR
- A real reseller setup needs four things: your brand on everything the client sees, billing that pays you directly, fast site builds, and a clean exit.
- Published platform cost at 250 sites ranges from $297 (GoHighLevel) to $4,381 (Duda) a month. We.Inc quotes per setup on a demo.
- Build time per client decides your margin more than any discount. AI that builds the first version from a description changes that most.
- On We.Inc: book a 30-minute demo for your price. 0% transaction fee.
The four things a reseller website builder has to do
- Your brand on everything the client sees. Sign-in page, dashboard, emails and ideally a portal on your own domain. If the client sees the vendor's logo, you are an affiliate, not a reseller.
- Billing that pays you. The client should pay your account at your price. Watch for revenue-share models and percentage fees.
- Fast site builds. Your margin is the monthly fee minus your hours.
- A clean exit. Read what happens to live client sites when you cancel.
How the main platforms compare
| Platform | Plan used | 25 sites | 250 sites | 1,000 sites | White label? |
|---|---|---|---|---|---|
| Duda | White Label $199/mo, 4 sites, then $17/site | $556 ($22.24/site) | $4,381 ($17.52/site) | $17,131 ($17.13/site) | Yes, White Label and Custom plans only |
| Brizy Cloud | White Label $159/mo, 10 sites, then $8/site | $279 ($11.16/site) | $2,079 ($8.32/site) | $8,079 ($8.08/site) | Yes, White Label plan |
| 10Web | Agency Core $960/yr, 20 sites, then $4/site | $100 ($4.00/site) | $1,000 ($4.00/site) | $4,000 ($4.00/site) | Branded dashboard from Agency Core. Full reseller white label is quote only |
| GoHighLevel | Unlimited $297/mo, unlimited sub-accounts | $297 ($11.88/site) | $297 ($1.19/site) | $297 ($0.30/site) | Rebranded web app on Unlimited (third-party reports). SaaS mode needs Founder at $497 |
| Simvoly | WL Advanced $149 (5 sites), WL Ultimate $497 (unlimited) | $497 ($19.88/site) | $497 ($1.99/site) | $497 ($0.50/site) | Yes, white-label plans |
| SiteSwan | Agency $199 (20 sites), Pro $300 (100 sites), then $5/site | $300 ($12.00/site) | $1,050 ($4.20/site) | $4,800 ($4.80/site) | Yes, reseller program |
| Wix Studio | Site plans from about $17/site/mo (annual) | $425 ($17.00/site) | $4,250 ($17.00/site) | $17,000 ($17.00/site) | No. Clients see Wix and pay Wix |
| Webflow | Basic site plan $15/site/mo (annual) | $375 ($15.00/site) | $3,750 ($15.00/site) | $15,000 ($15.00/site) | No white-label product |
Monthly platform cost at list price, checked 19 September 2026: Duda, Brizy, 10Web, GoHighLevel, Simvoly, SiteSwan (plan prices from third-party listings), Wix (third-party figure), Webflow. 10Web figures are its annual rate; 10Web also charges a 7% fee on client billing on Starter and Core. Prices change, so confirm before you buy.
| Platform | Client billing | Build method | If you cancel |
|---|---|---|---|
| We.Inc | Your own Stripe, 0% fee | AI builds from a description | Covered on your demo |
| Duda | Not stated on pricing page | Drag and drop with AI tools | Export as HTML, unsupported |
| Brizy Cloud | Not stated on pricing page | Drag and drop | Not stated |
| 10Web | Stripe, PayPal or 10Web Payments; 7% fee on Starter and Core | AI generates a WordPress site | WordPress, portable |
| GoHighLevel | SaaS mode on Founder ($497) | Funnel and site builder in a CRM | Not stated |
| SiteSwan | Agency and Pro plans only | Templates | All sites come offline |
What to charge
Small-business clients commonly pay resellers $79 to $199 a month for a hosted, maintained site. 20 clients at $79 is $1,580 a month in revenue; your profit is that minus your platform cost, which you get on a demo. Use the reseller margin calculator with your own numbers.
How We.Inc white-label pricing works
Pricing is tailored to your volume and setup. Book a 30-minute demo and you get your exact price on the call.
What sets your price: how many client sites you plan to run, whether you want your own domain and email domain, how much AI building your clients will do (or whether you bring your own AI key), and how much setup help you want.
0% transaction fee. Clients pay you through your own Stripe.
Get started
- Book a 30-minute demo at calendly.com/hey-we/30min. You see the builder working and tell us how many client sites you plan to run.
- Get your price. Pricing is tailored to your volume and setup, so you get your exact price on the call.
- We set up your portal. Your branded sign-in page and client dashboard on your own web address, with your name, logo and colours.
- Invite your first client. They get an invitation in your name and sign in on your portal.
- Connect your own Stripe, so clients pay you directly.
Book a demo. Pricing is tailored to your volume and setup, and you get your exact price on the call. 0% transaction fee.
Frequently asked questions
Can I resell websites under my own brand?
Yes, with a white-label reseller website builder. Your clients log in to a builder with your name, logo and colours, you set the price, and they pay you. On We.Inc you can see that portal on a 30-minute demo.
What is the best reseller website builder?
It depends on how you build. Duda suits large teams building by hand, 10Web suits WordPress shops, GoHighLevel suits agencies selling CRM retainers, and We.Inc suits resellers who want AI to build each site and clients paying them through their own Stripe.
How much does a white-label website builder cost?
Published white-label plans run from about $150 to $500 a month for the platform. Duda White Label is $199 for 4 sites plus $17 per extra site, Brizy Cloud White Label is $159 for 10 sites plus $8 per site, and GoHighLevel Unlimited is $297 with unlimited sub-accounts. We.Inc white-label pricing is tailored to your volume and setup: book a 30-minute demo at https://calendly.com/hey-we/30min and you get your exact price on the call.
Do my clients know I use We.Inc?
Everything they see carries your name, logo and colours. Removing the small "Powered by WeInc" line and sending email from your own domain are covered on your demo.
Keep reading
- White label website builder: the We.Inc platform
- White-label website builder pricing
- Cheapest white-label website builder, by cost per site
- White-label website builder for agencies
- How to start a website reselling business
- How reseller billing works
- Reseller margin calculator
- Duda white label pricing and the alternative
- Simvoly white label alternative
- GoHighLevel website builder alternative
- 10Web white label alternative
- Brizy white label alternative
- SiteSwan alternative
- Can you white label Wix Studio?
- Can you white label Webflow?
More in White Label
- Website Builder Reseller Program & Billing
- White-Label Reseller Dashboard
- Six restaurants, six personalities, one place to keep them accurate
- Embedding a website builder in your product: how the pieces fit
- Simvoly white label: what it costs, and the AI alternative
- Handover is a process, not a password in an email
- The SiteSwan alternative for resellers who want AI to build the sites
- Your content earns the click. Make sure it lands somewhere good.
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