Reselling websites under your own brand means your clients log in to a builder with your name on it, you set the price, and they pay you every month. This page lays out the four things a reseller website builder has to do, how seven platforms compare on price and lock-in in September 2026, and the exact steps to launch yours today.
| Platform | Plan used | 25 sites | 250 sites | 1,000 sites | White label? |
|---|---|---|---|---|---|
| We.Inc | Lite $99 (25), Launch $499 (250), Scale $999 (1,000) | $99 ($3.96/site) | $499 ($2.00/site) | $999 ($1.00/site) | Yes, every plan. No WeInc branding on Scale |
| Duda | White Label $199/mo, 4 sites, then $17/site | $556 ($22.24/site) | $4,381 ($17.52/site) | $17,131 ($17.13/site) | Yes, White Label and Custom plans only |
| Brizy Cloud | White Label $159/mo, 10 sites, then $8/site | $279 ($11.16/site) | $2,079 ($8.32/site) | $8,079 ($8.08/site) | Yes, White Label plan |
| 10Web | Agency Core $960/yr, 20 sites, then $4/site | $100 ($4.00/site) | $1,000 ($4.00/site) | $4,000 ($4.00/site) | Branded dashboard from Agency Core. Full reseller white label is quote only |
| GoHighLevel | Unlimited $297/mo, unlimited sub-accounts | $297 ($11.88/site) | $297 ($1.19/site) | $297 ($0.30/site) | Rebranded web app on Unlimited (third-party reports). SaaS mode needs Agency Pro at $497 |
| Simvoly | WL Advanced $149 (5 sites), WL Ultimate $497 (unlimited) | $497 ($19.88/site) | $497 ($1.99/site) | $497 ($0.50/site) | Yes, white-label plans |
| SiteSwan | Agency $199 (20 sites), Pro $300 (100 sites), then $5/site | $300 ($12.00/site) | $1,050 ($4.20/site) | $4,800 ($4.80/site) | Yes, reseller program |
| Wix Studio | Site plans from about $17/site/mo (annual) | $425 ($17.00/site) | $4,250 ($17.00/site) | $17,000 ($17.00/site) | No. Clients see Wix and pay Wix |
| Webflow | Basic site plan $15/site/mo (annual) | $375 ($15.00/site) | $3,750 ($15.00/site) | $15,000 ($15.00/site) | No white-label product |
Monthly platform cost at list price, checked 19 September 2026: Duda, Brizy, 10Web, GoHighLevel, Simvoly, SiteSwan (plan prices from third-party listings), Wix (third-party figure), Webflow. 10Web figures are its annual rate; 10Web also charges a 7% fee on client billing on Starter and Core. Prices change, so confirm before you buy.
| Platform | Client billing | Build method | If you cancel |
|---|---|---|---|
| We.Inc | Your own Stripe, 0% fee | AI builds from a description | Month to month, no exit fee |
| Duda | Not stated on pricing page | Drag and drop with AI tools | Export as HTML, unsupported |
| Brizy Cloud | Not stated on pricing page | Drag and drop | Not stated |
| 10Web | Stripe, PayPal or 10Web Payments; 7% fee on Starter and Core | AI generates a WordPress site | WordPress, portable |
| GoHighLevel | SaaS mode on Agency Pro ($497) | Funnel and site builder in a CRM | Not stated |
| SiteSwan | Agency and Pro plans only | Templates | All sites come offline |
Small-business clients commonly pay resellers $79 to $199 a month for a hosted, maintained site. On We.Inc Launch ($499 for 250 sites), 20 clients at $79 is $1,580 a month in revenue. Use the reseller margin calculator with your own numbers.
| Plan | Price | Client sites | Cost per site at full use | AI credits | Domain | Branding |
|---|---|---|---|---|---|---|
| Lite | $99/mo | 25 client accounts, 25 sites | $3.96 | 1,000 AI credits a month, or your own Anthropic key | Your own domain: app.yourbrand.com and sites.yourbrand.com | Small "Powered by WeInc" line |
| Launch | $499/mo | 250 client accounts, 250 sites | $2.00 | 5,000 AI credits a month, or your own Anthropic key | Your own domain: app.yourbrand.com and sites.yourbrand.com | Small "Powered by WeInc" line |
| Scale | $999/mo | 1,000 client accounts, 1,000 sites | $1.00 | 10,000 AI credits a month, or your own Anthropic key | Your own domain, plus email from your own domain | No WeInc branding anywhere |
| Enterprise | Custom | Unlimited accounts and sites | Custom | Credits to suit you | Own domains, dedicated setup | No WeInc branding anywhere |
7-day free trial on any plan with everything unlocked. A $1 card check is released instantly, and you pay nothing if you cancel before day 7. 0% transaction fee on every plan. Clients pay you through your own Stripe. Month to month. Cancel any time from your billing page. A free onboarding call on every plan. "Or your own Anthropic key" means you can plug in your own key and pay Anthropic directly for AI use instead of drawing on the included credits.
Launch your branded builder free. Plans from $99 a month, 7-day free trial, 0% transaction fee.
Yes, with a white-label reseller website builder. Your clients log in to a builder with your name, logo and colours, you set the price, and they pay you. On We.Inc you can launch that portal free in about a minute.
It depends on how you build. Duda suits large teams building by hand, 10Web suits WordPress shops, GoHighLevel suits agencies selling CRM retainers, and We.Inc suits resellers who want AI to build each site and clients paying them through their own Stripe.
Published white-label plans run from about $99 to $500 a month for the platform. We.Inc is $99 for 25 client sites, $499 for 250 and $999 for 1,000. Duda White Label is $199 for 4 sites plus $17 per extra site, Brizy Cloud White Label is $159 for 10 sites plus $8 per site, and GoHighLevel Unlimited is $297 with unlimited sub-accounts.
Everything they see carries your name, logo and colours. Lite and Launch keep a small "Powered by WeInc" line; Scale removes it and sends email from your own domain.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.