.6 trillion in lost revenue annually
89% of consumers switch to competitors after a poor experienceCustomer-centric companies generate 3.5x more revenueIt costs 5x more to acquire a new customer than retain an existing one
Methodology
Our team compiled data from industry-leading research firms, government publications, and reputable marketing organizations. Statistics are sourced from peer-reviewed studies, official company reports, and surveys conducted by organizations like HubSpot, Salesforce, Statista, Gartner, and McKinsey. We prioritize the most recent data available and note the publication year for each statistic. This page is updated quarterly to ensure accuracy.
Frequently asked questions
How does customer experience affect revenue?
86% of buyers will pay more for great CX, and customer-centric companies generate 3.5x more revenue. Poor customer experiences cost US businesses