spent, $2 earned)
(Google, 2025)
Ad Blockers & Privacy
The impact of ad blocking and privacy changes.
- 42% — Of internet users use an ad blocker (Statista, 2025)
- $54B — Revenue lost to ad blockers annually (PageFair, 2025)
- 78% — Of consumers prefer personalized ads over generic (Epsilon, 2025)
- 72% — Of marketers say cookie deprecation impacts their strategy (HubSpot, 2025)
Key takeaways
- Global digital ad spending reached $740 billion in 2025
- 73% of all ad spending now goes to digital channels
- Google Ads deliver an average 200% ROI
- 42% of internet users use ad blockers
- The average Google Ads click costs $2.69 with a 3.75% conversion rate
Methodology
Our team compiled data from industry-leading research firms, government publications, and reputable marketing organizations. Statistics are sourced from peer-reviewed studies, official company reports, and surveys conducted by organizations like HubSpot, Salesforce, Statista, Gartner, and McKinsey. We prioritize the most recent data available and note the publication year for each statistic. This page is updated quarterly to ensure accuracy.
Frequently asked questions
How much do businesses spend on digital advertising?
Global digital advertising spending reached $740 billion in 2025, representing 73% of total ad spending. Google and Meta alone account for $280 billion in combined advertising revenue.
What is the ROI of Google Ads?
Google Ads deliver an average 200% ROI — for every