E-Commerce Statistics & Online Shopping Data (2026)

E-commerce continues to transform the retail landscape. With global online sales surpassing trillions of dollars annually, understanding e-commerce trends and statistics is essential for any business selling online.

Market Size

Global e-commerce market size and growth projections.

  • $7.4T, Global e-commerce sales in 2025 (Statista, 2025)
  • 10.4%, Annual growth rate of global e-commerce (eMarketer, 2025)
  • 20.8%, Share of retail sales that happen online (Statista, 2025)
  • $10T, Projected global e-commerce sales by 2028 (Statista, 2025)

Consumer Behavior

How consumers shop online and what influences their decisions.

  • 73%, Of consumers shop on multiple channels (Harvard Business Review, 2025)
  • 87%, Of shoppers begin their product search online (Salesforce, 2025)
  • 70%, Of shopping carts are abandoned before checkout (Baymard Institute, 2025)
  • 93%, Of consumers read online reviews before purchasing (Podium, 2025)

Mobile Commerce

The rise of mobile shopping and its impact on e-commerce.

  • 72%, Of e-commerce sales will be via mobile by 2026 (Statista, 2025)
  • 60%, Of consumers use their phone to find local businesses (Google, 2025)
  • 53%, Of mobile users leave a site if it takes over 3 seconds to load (Google, 2025)
  • $4.5T, Global mobile commerce sales projected for 2026 (eMarketer, 2025)

Key takeaways

  • Global e-commerce is a $7.4 trillion market growing at 10.4% annually
  • 87% of shoppers begin their product search online
  • 70% of shopping carts are abandoned before checkout
  • 72% of e-commerce sales will come from mobile devices by 2026
  • Online retail now accounts for 20.8% of all retail sales worldwide

Methodology

Our team compiled data from industry-leading research firms, government publications, and reputable marketing organizations. Statistics are sourced from peer-reviewed studies, official company reports, and surveys conducted by organizations like HubSpot, Salesforce, Statista, Gartner, and McKinsey. We prioritize the most recent data available and note the publication year for each statistic. This page is updated quarterly to ensure accuracy.

Frequently asked questions

How big is the e-commerce market?

Global e-commerce sales reached $7.4 trillion in 2025 and are projected to hit $10 trillion by 2028. Online retail now accounts for 20.8% of all retail sales worldwide.

What percentage of shopping carts are abandoned?

Approximately 70% of shopping carts are abandoned before checkout. Common reasons include unexpected costs, complicated checkout processes, and account creation requirements.

How important is mobile for e-commerce?

Critical. By 2026, 72% of all e-commerce sales are projected to come from mobile devices. Mobile commerce sales are expected to reach $4.5 trillion globally.

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