spent
49% of consumers depend on influencer recommendations for purchasesMicro-influencers have 60% higher engagement rates than macro-influencers90% of marketers say influencer marketing is effective
Methodology
Our team compiled data from industry-leading research firms, government publications, and reputable marketing organizations. Statistics are sourced from peer-reviewed studies, official company reports, and surveys conducted by organizations like HubSpot, Salesforce, Statista, Gartner, and McKinsey. We prioritize the most recent data available and note the publication year for each statistic. This page is updated quarterly to ensure accuracy.
Frequently asked questions
What is the ROI of influencer marketing?
Influencer marketing delivers an average ROI of $5.20 for every