A website is no longer optional for small businesses, it's essential. These statistics reveal the current state of small business websites, their impact on revenue, and the trends shaping how SMBs approach their online presence.
Online Presence
The state of small business websites in the digital age.
72%, Of small businesses have a website (Top Design Firms, 2025)
97%, Of consumers search online before visiting a local business (BrightLocal, 2025)
56%, Of consumers don't trust businesses without a website (Blue Corona, 2025)
36%, Of small businesses handle their own website (Clutch, 2025)
Revenue Impact
How websites directly impact small business revenue and growth.
2.8x, Revenue growth for businesses with websites vs. without (Deloitte, 2025)
40%, Of customers will leave a website if it loads in more than 3 seconds (Google, 2025)
88%, Of online consumers are less likely to return after a bad experience (Gomez, 2025)
70%, Of small business website visits come from mobile devices (Statista, 2025)
Challenges & Gaps
Common obstacles small businesses face with their websites.
28%, Of small businesses don't have a website at all (Top Design Firms, 2025)
60%, Of small business websites aren't mobile-optimized (Google, 2025)
44%, Of small business websites don't list their phone number (Blue Corona, 2025)
70%, Of small business websites lack a call-to-action (Small Business Trends, 2025)
Key takeaways
97% of consumers search online before visiting a local business
Businesses with websites grow revenue 2.8x faster than those without
56% of consumers don't trust businesses without a website
60% of small business websites still aren't mobile-optimized
70% of small business websites lack effective calls-to-action
Methodology
Our team compiled data from industry-leading research firms, government publications, and reputable marketing organizations. Statistics are sourced from peer-reviewed studies, official company reports, and surveys conducted by organizations like HubSpot, Salesforce, Statista, Gartner, and McKinsey. We prioritize the most recent data available and note the publication year for each statistic. This page is updated quarterly to ensure accuracy.
Frequently asked questions
What percentage of small businesses have a website?
Approximately 72% of small businesses have a website, meaning 28% still don't have any web presence. Those without a website miss out on significant revenue opportunities.
How important is a website for a small business?
Extremely important. 97% of consumers search online before visiting a local business, and 56% don't trust businesses without a website. Companies with websites grow revenue 2.8x faster.
What are the biggest website mistakes small businesses make?
The most common mistakes include not having a mobile-optimized site (60%), lacking a clear call-to-action (70%), not displaying contact information prominently (44%), and slow loading speeds.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.
Product
AI Website Builder: Describe a site in plain English; it's live in minutes