Video Marketing Statistics & Trends (2026)
Video has become the dominant content format across the internet. From social media to email tools, video content consistently drives higher engagement, conversions, and brand recall. These statistics showcase why video should be a core part of every marketing strategy.
Consumption & Growth
How video content consumption is growing globally.
- 82% — Of all internet traffic will be video content by 2026 (Cisco, 2025)
- 3.37B — Digital video viewers worldwide (Statista, 2025)
- 17 hours — Average weekly online video consumption per person (Wyzowl, 2025)
- 86% — Of businesses use video as a marketing tool (Wyzowl, 2025)
Marketing Impact
How video content impacts marketing results.
- 87% — Of marketers say video has increased their traffic (Wyzowl, 2025)
- 80% — Of consumers have purchased after watching a brand video (Wyzowl, 2025)
- 1200% — More shares for video content vs. text and images combined (Wordstream, 2025)
- 300% — Increase in email click-through rates with embedded video (Martech Advisor, 2025)
Short-Form Video
The rise of short-form video content.
- 73% — Of consumers prefer short-form videos to learn about products (Sprout Social, 2025)
- 2.5x — Higher engagement rate for short-form video vs. long-form (HubSpot, 2025)
- 33% — Of marketers plan to invest more in short-form video (HubSpot, 2025)
- 60 sec — Optimal length for social media marketing videos (HubSpot, 2025)
Key takeaways
- 82% of all internet traffic will be video by 2026
- 80% of consumers have purchased after watching a brand video
- Video content gets 1200% more shares than text and images combined
- Short-form video gets 2.5x higher engagement than long-form
- 86% of businesses now use video as a marketing tool
Methodology
Our team compiled data from industry-leading research firms, government publications, and reputable marketing organizations. Statistics are sourced from peer-reviewed studies, official company reports, and surveys conducted by organizations like HubSpot, Salesforce, Statista, Gartner, and McKinsey. We prioritize the most recent data available and note the publication year for each statistic. This page is updated quarterly to ensure accuracy.
Frequently asked questions
Is video marketing worth it?
Absolutely. 87% of marketers say video has increased their traffic, 80% of consumers have purchased after watching a brand video, and video gets 1200% more shares than text and images combined.
What length should marketing videos be?
For social media, the optimal length is around 60 seconds. Short-form video gets 2.5x higher engagement than long-form. 73% of consumers prefer short-form videos to learn about products.
How much video do people watch online?
The average person watches 17 hours of online video per week. 82% of all internet traffic is projected to be video by 2026, with 3.37 billion digital video viewers worldwide.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans from $499/mo — no per-site fees.
Product
Who It's For
Features
Resources
Company
View Sitemap